 The doctor accepted he had been practising "bad medicine".In 2013, following several Advertising Standards Authority adjudications  against claims made by LBA practitioners, the Committee of Advertising Practice added new guidelines to their AdviceOnline database advising what LBA marketers may claim in their advertising material.These state that "CAP is yet to see any evidence for the efficacy of this therapy which, without rigorous evidence to support it, should be advertised on an availability-only platform."