 He is the author of three books and his writings have appeared in "The Wall Street Journal", "The New York Times", the "San Francisco Chronicle", "Upside" magazine and numerous other publications.Ince was selected as a featured hero by The Emily Fund's Do One Thing program, primarily for his role as the creator of the Earth Pledge Campaign.In that capacity, he wrote "The Earth Pledge", a short statement of personal commitment that was made by millions of Americans on the 25 anniversary of Earth Day in 1995.