 The British communications regulator, Ofcom, advertised a permanent licence for the area on 8 December 2004.On the closing date of 9 March 2005, Crown FM was one of five bidders, with Lite FM Norwich (from Forward Media), Norwich 99.9 FM (from Wireless Group), NRG fm (from local interests, including Archant Regional) and Today FM (from UKRD Group).Ofcom announced on 9 June 2005 that Crown FM had won the licence for 12 years.