 The station began test transmissions on 31 May 2006 for four weeks from a transmitter at Stoke Holy Cross near Poringland in Norfolk, using 500 Watts ERP.It opened on 29 June 2006 under the name 99.9 Radio Norwich with the slogan "The New Number For Norwich".On 31 January 2017, it was confirmed that Celador had completed the purchase of Anglian Radio group.