 It was also rumored that Carman rejected an FCC proposal to outfit WGBB with a new frequency and a power increase to 50,000 watts to fill the need for another major coastal signal.Staffers, disheartened by these unusual choices, knew that Carman and program director Ada Cheesman did not have the competence or assets to accomplish such a transformation.Under Fitzgerald’s direction WGBB began to attract big-league national sponsors because sale of commercial announcements on WGBB/WGSM were made in combination, accounting for a revenue surge.