 The Efromovich brothers called it OceanAir and started to transport staff between the oil exploration site in Macaé and Rio de Janeiro.OceanAir, 2010 renamed Avianca Brazil, was launched in 1998 and six years later he purchased the Colombian legacy airline Avianca from Julio Mario Santo Domingo.As a result of his major investments in Colombia's economic and social development, Efromovich was officially made an honorary Colombian citizen in 2005 by the Colombian government.