 On 5 February 2019, it was announced that Bauer Radio had acquired Celador’s radio division.On 27 May 2020, Bauer Media announced that 99.9 Radio Norwich, along with its sister stations 103.4 The Beach and North Norfolk Radio will re-brand as Greatest Hits Radio in September 2020.It will have a weekday drive time show networked across the Anglian stations, with the remaining shows networked from London, Birmingham, Manchester and Liverpool.