 The girls changed their looks to go along with it, sporting a new 'sexier' image that saw them posing in "FHM" magazine as well as adapting raunchier dance moves.The song has been criticised because of its nonsensical lyrics, seemingly based around the nursery rhyme "Hey Diddle Diddle".The music video for "Jump Down" features the girls in a long black tunnel with lots of lights performing an energetic dance routine.