 On 9 August 2006, the character "Stephen Colbert", (played by Stephen Colbert the actor) announced on his political talk show "The Colbert Report" (airing on the cable channel Comedy Central in the United States) that The Ministry of Transport of Hungary was soliciting suggestions for the name of a new bridge to be built over the Danube River north of Budapest, completing the M0 motorway-loop around the city.On 14 September 2006 Ambassador Simonyi appeared on the American cable television channel Comedy Central's "The Colbert Report" to discuss a new bridge under construction in Hungary.The since-named Megyeri Bridge, completed in 2008, spans the River Danube just north of Budapest.