 The "wet floor effect"
is a graphic effects technique popular in conjunction with Web 2.0 style pages, particularly in logos.The effect can be done manually or created with an auxiliary tool which can be installed to create the effect automatically.Unlike a standard computer reflection (and the Java water effect popular in first-generation web graphics), the wet floor effect involves a gradient and often a slant in the reflection, so that the mirrored image appears to be hovering over or resting on a wet floor.