 Cotton Traders is a multichannel British clothing retailer founded in 1987 by former England rugby captains, Fran Cotton and Steve Smith, and based in Altrincham, England.The company sells casual clothing and footwear collections for men and women, plus a new homeware collection, Cotton Home, in over 25 countries worldwide.The company started out in a small room next to Altrincham railway station, supplying rugby shirts via mail order using advertisements in the Sunday newspapers.