 His partners in the project include former Johnson & Johnson Global Media Director, Michael Giarraputo as well as Howard Nelson, former Vice President of Worldwide Promotion, Marketing and Publicity for 20th Century Fox.The company’s Board includes Patricia Wyatt, former President of Hit Entertainment and 20th Century Fox Consumer Products; Hal Sadoff, senior partner at International Creative Management; Ray Rotolo, COO of Aegis Media–owned Posterscope; Jason Piette, founding partner of Stealth Media, Spice Factory, and Arclight; and Mort Goldberg, CEO of Gamma Communications.The company's projects include a web-based reality show called "Making the Squad with the Philadelphia Eagles Cheerleaders" which Erb directed, as well as two other web-series including "Eye on Celebrity" which Erb directed and "Knerd Knews" which Erb executive produced.