 In 2016 and again in 2019 JD Sports was the subject of accusations of mistreatment of its UK warehouse staff, with comparisons being made to Victorian 'dark satanic mills' and 'prison' conditions.In 2020, JD Sports is anticipated to appoint administrators for its Go Outdoors brand, placing additional high street workers at risk amid the Covid-19 pandemic.In July 2020, JD Sports and Champions of Scotland, Celtic Football Club, announced an exciting new partnership that will see the leading sports fashion retailer team up as the club’s official retail partner.