 The second method of distribution is to include the prize in the box itself, usually outside the liner bag—often called an "in-pack promotion" in retail marketing.The third method is attaching the prize to the box - "on-pack" promotion - (as with plastic records laminated to the back of the box) or printing the prize on the box (as with numerous games and trading cards) or simply attaching the prize to the box with tape or shrink wrap.Some prizes include a gameboard or other interactive activity printed on the box that corresponds with the prize inside the box, which is used as a gamepiece.