 MeTV also previously ran a children's program block on Saturday mornings called "AniMeTV" (which despite how the name – due to the network's use of the "Me" moniker as a branding avenue for its blocks – makes it appear, aired no anime programming), that was handled by New York City-based Classic Media (which, along with NBCUniversal, Nelvana and Scholastic Entertainment, previously co-owned the digital multicast network Qubo in conjunction with Ion Media Networks).The three-hour block debuted on April 7, 2012, to compete with The CW's Toonzai and This TV's Cookie Jar Toons/This Is for Kids.The block featured animated series such as "He-Man and the Masters of the Universe" and "", along with "Gumby" and "Mr. Magoo" animated shorts; the block officially ended on October 6, 2012, rendering Vortexx (which replaced Toonzai in 2012) and Cookie Jar Toons/This Is for Kids as the only children's blocks on a broadcast network without a strictly-E/I lineup.