 In 2009 she sold "Deadline" to Jay Penske's Mail.com Media Corp, reportedly for $14 million, under an agreement by which she would continue as the editor-in-chief and President of the website which would feature her reporting and commentary.On November 5, 2013, Deadline Hollywood announced Nikki Finke's departure.On June 12, 2014, she launched NikkiFinke.com.