 The film was initially titled "Emtan Magan", however the title was shortened to "Em Magan" to exploit the Tamil Nadu Government's rule of entertainment tax exemption for films with Tamil titles.Satellite rights acquired Suntv.This was one of the most triple blockbuster due to its very low budget

The movie received positive reviews from critics.Many praised the performances of the lead cast and Nassar and Saranya's performances were praised as well.