 Bloom was symbol of free enterprise.The listing of Rolls Razor on the Stock Exchange made Bloom a millionaire with a Rolls Royce Phantom and a flat in Park Lane, and he rented the fabulous Villa La Fiorentina on Cap Ferrat on The French Riviera as a sales incentive scheme for his top salesmen to visit for holidays.Later he purchased a 376-ton 150-foot motor yacht "Ariane" for $1 million, which was sold after the crash to Charles Revson the head of the Revlon Company, and later to Kirk Kerkorian, and finally was owned by Adnan Khashoggi for 20 years.