 Apart from the pickguard badge ('Ampeg by Burns of London') these were exactly the same as their British counterparts.Burns manufactured guitar amplifiers as well; the Jimi Hendrix Experience acquired a few small 30-watt amps in 1966, but desired "big clout, you know, big amplifiers", according to Mitch Mitchell.Despite the good times for guitar sales, Ormston Burns Ltd. was sold in 1965 to the Baldwin Piano and Organ Company of Cincinnati for the price of $380,000, small money in comparison to the $13 million paid at the time for Fender (where Baldwin were outbid by CBS).