 The first Everton player to appear on a cigarette card was Harry Reay in a series published by Cohen Weenen in 1897, which was surprising given that he only made 2 first-team appearances for Everton during his career.One of the most popular subjects of Everton cigarette cards was Bill ‘Dixie’ Dean who appeared on 28 different cards, which is believed to make him the most popular subject of football related cigarette cards ever.While cigarette cards were discontinued due to post-War rationing of tobacco, other trade cards were produced by tea and confectionery manufacturers, as well as newspapers and magazines.