 The Philips brothers then commissioned a new architect, theatre specialist Henry Eli White, to build a larger, grander theatre.This new theatre, with the largest seating capacity outside the main central city theatres, was officially opened by the Mayor of St Kilda on 12 November 1927.The next night the first films screened were "Across the Pacific", starring Monte Blue, and "Rough House Rosie", starring Clara Bow, with interval entertainment provided by Harry Jacobs and his orchestra.