 On November 16, 1998, the station's call letters were changed to KTQW-LP, in reference to its slogan "Total Quality Wichita".At first, it was the sole broadcast affiliate of the otherwise cable and satellite network that evolved into TechTV, carrying the network's programming 20 hours a day, with the remaining four hours allocated to locally produced programs.The station relocated its signal to UHF channel 49 on June 10, 2004, and upgraded its license to Class A status, modifying its callsign to KTQW-CA.