 The site describes itself as having "a no-nonsense approach to dating", as all of the dating profiles on the site are written by friends of single people, instead of the single person themselves.The single person can approve what has been written before it goes live, and their friend can also get involved by recommending other users on MySingleFriend to them.The site aims to match make singles through their friend's descriptions of them, building an online community and taking away the hassle and stigma of writing your own dating profile.