 The MeToo format was relegated to WWME's analog signal and WCIU digital subchannel 26.4 on November 1, 2013, when WMEU was converted into a standalone extension of WCIU's "The U Too" subchannel, itself an extension of the general entertainment independent station format carried by that station's primary channel, albeit with some classic series remaining on the schedule.The MeToo format was discontinued outright on December 29, 2014, when it was replaced on WCIU-DT4 by Weigel's new male-targeted classic television network Heroes & Icons.Weigel Broadcasting had planned to expand the MeToo format to Milwaukee, intending to launch a similar locally programmed subchannel on WBME-TV in early 2011.