 King appeared alongside four multi-millionaire panel members in the ITV series "Fortune - Million Pound Giveaway" (2007), where members of the panel decide which "contestants" to award no-string grants, based on the merits of their pitch.In February 2013, she was assessed as one of the 100 most powerful women in the United Kingdom by "Woman's Hour" on BBC Radio 4.On 29 October 2015, King was listed by UK-based company Richtopia at number 60 in the list of 100 Most Influential British Entrepreneurs.