"Time" described Bloom as "a fast-talking Englishman", who "had been struck by comic Don Rickles' ability to insult Las Vegas audiences and make them love it", and proclaimed the restaurant a runaway success.From 1972 to 1978 1520 AD opened in leading hotels in major U.S. cities, but, as Bloom had commented to "Time", there was an obvious limit to the amount of return business, and the restaurants ceased operations in 1978.