 Originally the machines were manufactured in the Netherlands, but later an assembly line was set up at the company’s factory in Cricklewood, London, where prospective customers could view the process.On the back of a heavy advertising campaign, and prices 50% below those found in shops retailing products by Hoover and Hotpoint, the machines were offered on hire purchase in light of the British Government relaxing many restrictions on this type of finance.By 1962, Rolls had secured 10% of the market and was the third largest manufacturer of washing machines.