 Indicators such as the sales tunnel give information on the expected sales in the near future, the hit rate indicates whether the sales organization is busy with promising sales leads or it is spending too much effort on projects that are eventually lost to the competition or that are abandoned by the prospect.The dot-com boom and bust of the late 1990s saw significant attempts to develop online shopping.Many entrepreneurs (and their investors) discovered that merely having a website (no matter how innovative) was insufficient to generate sales.