 Due to consistently low audience ratings in the area, WBRE-FM made a big change in 1980 when it was sold with the new owners adding FM stereo, a format switch to Top 40/CHR music, along with the call sign change to the present WKRZ.WKRZ has been broadcasting a Top 40/CHR format since 1980, branded at first as ""The New 98 & A ½ FM KRZ"".The present owners of WKRZ, Entercom Communications, received FCC approval in 2003 to move WAMT (103.1 MHz FM, now WILK-FM) from Freeland to Avoca.