 By the early 2010s, industrial buildings, shop rows, and traditional corner pubs across the inner and middle city were routinely reduced to a facade (and usually some side walls to retain the appearance of a 'three dimensional building'), to allow new residential construction behind and above.In 2012 the huge Myer Store on Lonsdale Street in the city was reduced to a highly visible propped facade to allow the construction of a shopping center.Concern was expressed by heritage groups in 2013 that the trend has gone too far, and the City of Melbourne started the process for introducing new guidelines for the central city that would curb such practices.