 We'd played in bands together, we'd been flatmates for a while and I worked for You Am I for a bit too.So Russell had Illustrious Artists and I had a couple of titles laying around as well and we realised that there wasn't anyone out there who wanted to distribute what we had, so we thought we'd have a shot at it ourselves.When we started, Russell had eight titles, I had a few and we just set (Reverberation) up in a room with our entire catalogue in a bookshelf."