 His work on VLSI interconnect planning, synthesis, and layout optimization as well as highly scalable multi-level analytical circuit placement are embedded in the core of all physical synthesis tools developed by the EDA industry.The best-known industry adoption example was Magma Design Automation, which was founded in 1997 aiming at achieving timing closure through physical synthesis.Cong served on its Technical Advisory Board since its inception until its IPO, and later as its Chief Technology Advisor from 2003 to 2008.