 Popcorn is reported to have advised Coca-Cola, in 1981, to go into bottled water and to have told Kodak in the late 1980s to go into digital instead of print.She coined terms like "Cocooning" ("the impulse to stay inside when the outside gets too tough and scary", such as turning a home into a nest) and "Cashing Out" ("the impulse to change one's life to a slower and more rewarding pace", sometimes manifested by people who quit corporate jobs).Her company created a "TalentBank" of 10,000 experts who provide forecasts about trends across many topics.