 The Consumer Federation of California is led by Executive Director Richard Holober and President Lucinda Sikes.CFC has advocated for medical and financial privacy, the prevention of elder abuse, strengthening food and product safety laws, regulation of private, for-profit colleges, eliminating household toxins, combating false advertising and fraud and creating access to civil justice.The organization also intervenes in proceedings of the California Public Utilities Commission (CPUC), the California Department of Insurance (CDI) and participates in other state and federal regulatory proceedings.