 A visionary, he transformed food retailing through mass merchandising, mechanization, and personnel management that included a bilingualism policy for all company employees.By the end of the 1950s, his stores were a dominant force throughout the Province of Quebec, and in 1959 expanded into the province of Ontario with the acquisition of 38 Grand Union stores.Steinberg would drive around the city, size up an area very quickly, acquire a property, and build a store on the site.