 The station has an effective radiated power of 5,000 watts, but the height above average terrain of the station is 452 meters (1484 feet), meaning the station broadcasts farther than a typical 5,000 watt radio station that broadcasts at normal height.As a result, the station can be heard as far as Charleston, West Virginia.WCIR-FM was named after WCIR-AM (Now WBKW) in 1971.