 Coincidentally, Barr's father William was the former owner of WATC AM 900 & WZXM FM 95.3 (now 101.5 WMJZ) in Gaylord, 220 miles north of Detroit, before selling it in 1986.Barr/Schremp Communications changed the station's call letters to WIFN, and began a gradual phase-out of the country music format in favor of personality talk.Under the new format, the station bore such talents such as G. Gordon Liddy, Larry King, Chuck Harder and Sports Byline USA.