 The station currently broadcasts an Adult album alternative/Americana format branded as "92.7 WHLX The Hills".The station started as WSDC in 1951, then WDOG and later became WSMA with country music.WHLX went on the air on December 10, 1951 with the call letters WSDC, operating from its transmitter facility at 5300 Marine City Highway, on the outskirts of Marine City.