 A disadvantage that the station had for much of its history was its geographic separation from more profitable markets.Located about 12 miles from any kind of urban sprawl, it had difficulty attaching itself to another community for more profit potential, as retail business in tiny Marine City was unable to provide a steady source of revenue, even during AM's halcyon years.For a time, WSMA maintained a small sales office in Port Huron, across the street from competitors WHLS and WSAQ.