 The BBC's Formula One coverage used the ending bass line as a theme tune from 1978 until 1996 and again from 2009 to 2015, thus making the song highly recognisable in the United Kingdom.On 29 March 2009 the song re-entered the UK Chart at #94 through downloads, following confirmation from the BBC that it would be reintroduced, the BBC having regained broadcasting rights from ITV.On 20 March 2011, "The Chain" peaked higher at #81 in the UK chart following a campaign on Facebook to try to get the song to number 1 for the start of the 2011 Formula One season.