 In July 2007 Parfitt presented a two part series for BBC Radio 4 entitled "California Dreaming".In December 2007 Bob Shennan, the Controller of Five Live moved to Channel 4 to manage its new three radio stations, leaving Parfitt temporarily in charge of Five Live and Five Live Extra and the Asian Network.In December 2008 it was announced that Parfitt's role within the BBC was to be expanded and he was taking on the role of Controller of BBC Popular Music in addition to his existing portfolio that includes Radio 1, 1Xtra, Asian Network and BBC Switch.