 He has introduced Italian readers to an eclectic mix of foreign authors such as Jim Carroll, Nicholas Sparks, Mark Leyner, Poppy Z. Brite, Ben Sherwood, Marilyn Manson, Rosemary Altea, Sherman Alexie, James O'Barr, Francesca Lia Block, Neale Donald Walsch, Stephen Chbosky, "Marley & Me"'s John Grogan and a vast array of media-related products, ranging from "Pokémon" and "Beverly Hills, 90210" to "Hamtaro", "Dawson's Creek", "Desperate Housewives" and "Buffy the Vampire Slayer".In October, 2006 he left Sperling & Kupfer Editori for newborn Elliot Edizioni, Rome.In September, 2010 Giovanni Arduino left Elliot Edizioni (that he contributed to create), Vivalibri (the Elliot publisher he helped to grow) and Ultra (the hyper-pop Vivalibri imprint that spawned a nice quota of best-selling books).