 All the BBC's national radio channels apart from Radio One have been involved in broadcasting from the festival, and Sky Arts showed highlights of the festival from 2010 until 2013, handing over the main coverage to the BBC for the 2014 event.Hay-on-Wye was already well known for its many bookshops before the festival was launched.Richard Booth opened his first shop there in 1962, and by the 1970s Hay had gained the nickname "The Town of Books".