 Whilst the above improvements have proven vital and beneficial to firms, consumers have also enjoyed the rewards of such expansion through cheaper pricing due to increased competition, access to a wider array of goods and better quality products due to the ability of firms to contact a bigger range of suppliers.Popular online sale sites which have become a staple of the internet due to Global Reach initiatives has also allowed the general public to access foreign markets, most commonly those of small home-run firms.The economic concept of the multiplier affect applies in some such cases as domestic markets can prosper directly through the opportunities provided by Global Reach.