 However, one of Edwin's first acts was a deal with Coles Myer that would see 68 Fiorucci concessions in stores across Australia.They opened a new store in Piazza San Babila, Milan in early 1993, that included a variety of branded boutiques.It took them longer to get things going in North America, after a 1993 deal with Mary Ann Wheaton of Wheaton International fell through.