 Commentators such as Kim Hastreiter were sceptical that it could recapture the buzz of times past, given the increased competition in mass-market clubbing gear from the likes of H&M and The Limited.Meanwhile, the brand continued to thrive in Europe, and regained some of its former notoriety in 1995 with a poster campaign for its jeans featuring a naked woman's buttocks and pink furry handcuffs, which became instant bestsellers.In 1999 it launched a successful perfume, followed by a second, "Fiorucci Loves You", in 2001, and "Miss Fiorucci" makeup in 2003.