 Pathé Frères itself released a 9.5 mm film, which was preferred due to its smaller size.What ultimately caused the demise of 28 mm film, however, was Kodak's introduction of a 16 mm gauge in 1923.Kodak’s larger film library was superior in both scale and quality, so much so that when Willard Beech Cook was asked to run it in 1924 he accepted the job offer.