 Don Anderson is the Mickey's hamburger chain marketing director who helped develop the "Big One", its most popular menu item.When he learns that independent research has discovered a considerable presence of fecal matter in the meat, he travels to the fictitious town of Cody, Colorado to determine if the local Uni-Globe meatpacking processing plant, Mickey's main meat supplier, is guilty of sloppy production.Don's tour shows him only the pristine work areas and most efficient procedures, assuring him that everything the company produces is immaculate.