 His mannerisms were compared to Bob Geldof's performance of the lead character in the movie adaption of Pink Floyd's "The Wall" (1979), David Bowie's performance as Ziggy Stardust with Freddie Mercury's stage presence.There are also similarities to Alice Cooper in his "Welcome to My Nightmare" period.The video "Welcome to the Black Parade", directed by Samuel Bayer, portrays the events of the entire story starring all its characters, including Mother War, who is primarily involved in the song "Mama".