 In December 2016, Airbnb listed it sixth in its top 17 neighbourhoods to visit in 2017, based on a 497 per cent increase in bookings in 2016.In April, 2015, Toronto Life listed Rockcliffe–Smythe as one of the top three neighbourhoods in Toronto for first time home buyers.“In the last 10 years there have been significant changes.” New retail development, like the Stockyards outdoor mall at the neighbourhood's southeastern corner, has revived some formerly barren lots, and the Junction's hot retail strip is just a short walk south.