 The label popularised camouflage prints and leopard-skin prints before creating the designer jean market with the invention of stretch jeans.The advertising usually featured a woman's buttocks in skin-tight denim, or in one case obscured by pink fluffy handcuffs, whilst the company logo is two cheeky angels modelled after Raphael's cherubs.However, mismanagement of the company led to receivership in 1989 and the brand was subsequently dogged by legal battles over the trademarks.