 This necessitated a more bilingually appropriate name, so Medavie Blue Cross or Croix Bleue Medavie was adopted in 2003 and officially implemented in 2005.The name "Medavie" is a bilingual portmanteau which includes the terms "medical" and "to live" and describes the company's products, which include medical and life insurance.In 2007, for the third consecutive year, Medavie Blue Cross was named one of Canada's Top 100 Employers, as published in Maclean's magazine, the only non-profit medical insurance organization in Canada to receive this honour.