 Edwin have been aggressively expanding the brand throughout Asia, from Seoul to Tokyo and China.Although Elio Fiorucci retained creative control during the Edwin era, the new owners were protective of the Fiorucci trademarks, and took legal action against H&M in the US when Elio designed H&M's Poolside line.He had also set up a brand of his own called Love Therapy, and designed for Agent Provocateur.