 By the late 1970s and early 1980s this would be reversed and the New York store would become famous for the fashions it introduced to the United States.Known as the "daytime Studio 54", it attracted trendsetters from Andy Warhol to a young Madonna.As a leader in the globalisation of fashion, Fiorucci would scour the globe for underground trends introducing a newly affluent mass market to styles such as thongs from Brazil and Afghan coats.