 Following a trip to London in 1965, Elio was determined to bring Carnaby Street fashions to Milan.He opened his first shop on Galleria Passerella in Milan on 31 May 1967 selling clothes by London designers such as Ossie Clark and Zandra Rhodes.In 1968 Fiorucci looked East for inspiration, buying cheap T-shirts from India, and turning rice sacks into bags.