 In April 2011, Quicken Loans bought the building, renamed it the Qube and relocated 4,000 of the company's employees to the facility.The company plans to fill remaining space with retail.In August 2014, the Detroit bureau of Southfield-based ABC affiliate WXYZ-TV moved into the Qube after spending several decades across from the headquarters of the Detroit Police Department; its new location now includes satellite studio and newsroom facilities.