 Students are generally viewed as having come from more affluent backgrounds and are regarded as being highly intelligent and sophisticated.Aoyama Gakuin University has been lauded for its undergraduate focus on the Humanities and Business Education.In the 2010 University Brand Image Survey conducted by Nikkei BP Consulting, Aoyama Gakuin University ranked 7th overall in the Greater Tokyo Area and 4th out of the Private Universities after Keio University, Waseda University, and Sophia University.