 In that same year, Heffel established the tradition of semi-annual live auctions and, in 2003, began to alternate between a spring auction held in Vancouver and a fall auction in Toronto.The auction house was also the first in Canada to broadcast sales live on the Internet using a multi-camera webcast.In 2002, Heffel opened an Ottawa office and established Heffel Gallery in Toronto, at 13 Hazelton Avenue in Yorkville.