 In early August 2006, a fan began a discussion at the previously stagnant www.lonelygirl15.com message boards and raised an investigation into who or what was behind "lonelygirl15".Soon the message board became full of discussion about even the tiniest details in each of her videos, everything from the quality of the lighting to the flora seen in her outdoor videos.Fans used the forum to collect, organize and share their findings, and pointed to small inconsistencies within the videos as evidence that the story might not be genuine, wondering if Bree's posts were part of a teaser campaign for a television show or an upcoming movie (similar to the viral marketing used to promote "The Blair Witch Project").