 Gozalo invested ARS80,000 (equivalent to US$ in ) in publicity, while he requested Tito Lectoure, the owner of the arena, to advance him ARS50,000 (equivalent to US$ in ) from the ticket sales to pay previous debts.The show was also financed by the alfajor manufacturer Jorgito and the bus company Flecha Bus, while the wardrobe was provided by Ona Sáez.Due to the venue's fame for hosting boxing matches, the concerts were conceptualized with boxing elements.