 In 2015, the year Elio Fiorucci died, the brand was sold by the Japanese trading house Itochu to Janie Schaffer, an ex- CEO of Victoria's Secret, and her business partner and former husband Stephen.Their plans to relaunch the brand began in early 2017 with pop-up shops in Barneys in New York, and Selfridges and Harrods in London.In 1979, along with Halston and Gucci, Fiorucci was name-checked in the Sister Sledge disco song, "He's The Greatest Dancer".