 The duo convinced Perri "Pebbles" Reid (then the wife of L.A. Reid, co-founder of LaFace Records) to listen to Rich over the phone.Rich was hired as a house songwriter for LaFace Records, penning hit singles for artists such as Toni Braxton, Boyz II Men, TLC, A Few Good Men and Johnny Gill.As incoming Vice President of A&R, Eddie F then convinced L.A. Reid to sign him as an artist.