'Beko has been the official sponsor of the Turkish, Italian and Lithuanian premier basketball leagues, as well as the 2014 FIBA Basketball World Cup in Spain.Beko is a partner of the Spanish football club FC Barcelona since 2014 and Turkish football club Beşiktaş JK, Turkmen football club FC HTTU and has been one of the largest advertisers in the English Premier League since 2008, and an official sponsor of the FA Cup.