 In 1957 the two versions of the Simca Sport received extra names, which was in keeping with the manufacturer's marketing strategy at the time.The Cabriolet version, from which on a sunny day the driver could enjoy an unimpeded view of the sky, was now branded as the Simca Sport Océane while, bizarrely, the fixed roof version was branded as the Simca Sport Plein Ciel "(Simca Sport Open Sky)".Although precluded by their prices from becoming big sellers, the eye catching sports models served the company well, adding glamour to Simca show rooms and exhibition stands.