 The film was launched in 2006 and the function was attended by director Shankar, Vijay, Asin, Rajathi Ammal, wife of Chief Minister M Karunanidhi, Rama Narayanan, Director Association chief S A Chandrasekhar and the honchos of Theatres Owners Association among others took part in the celebrations.Archana, who was part of the films directed by Balu Mahendra agreed to play the mother of Dhanush.Tamil version was titled as "Parattai" with prefix Azhagu Sundaram being his character name in the film.