 In 1920, the company purchased a larger factory building for $100,000 on Carlos Tercero (Carlos III) Street in Havana.In 1925, after years of labor interruptions and labor shortages Por Larrañaga became the first factory to make machine-made cigars, after importing new rolling and wrapping machines from the USA.The new technology could use high quality Cuban leaf and produce a cigar with an acceptable draw for only about 25% of the cost of a hand-rolled cigar, and a machine operator could be trained in two weeks as opposed to the years of training required to acquire the skill needed to rapidly hand-roll a cigar.