 One week before the event it was announced that TV sports presenter, Charlie Webster would be the celebrity competitor for the year.Due to the cost of fuel, the event format was lower mileage than previously, with the majority of challenges being set in the Aberystwyth area.In May 2010 it was announced that the year's event had raised a record £123,000

At the end of March 2010 it was announced that Marisa Wayne, youngest daughter of the Hollywood actor John Wayne would be competing as the co-driver in 'Team Duke' for the 2011 10th anniversary run of the event which also marked the 100th anniversary of Macmillan Cancer Support.