 On Rajinikanth's 64th birthday, an agency named Minimal Kollywood Posters designed posters of Rajinikanth's films, in which the Minion characters from the "Despicable Me" franchise are dressed as Rajinikanth.The digital art was hand drawn on a digital pad by Gautham Raj.One of the posters depicted a minion sitting on a swing and dressed like Rajinikanth's character in "Padayappa", reminiscent of the swing scene.