 However, the trademark for the phrase actually belongs to Belmark, Inc., a label printing company in De Pere, Wisconsin.Belmark was initially granted this trademark in 1999 and renewed it in January 2011.The use of the term "web-to-print" from the perspective of a transition between web-driven technology to printed matter means that the term "web" connotes the World Wide Web (WWW), rather than the web that is used as a term for a web rotary press developed by William Bullock.