 She teamed up with clothing label KuKu in December 2010 to launch her five-dress fashion range, which were made available to buy at Myer stores across Australia.In February 2013, Mauboy was announced as the ambassador for the National Rugby League (NRL) and featured in their television advertising campaign singing her cover version of Etta James' "Something's Got a Hold on Me", the theme song for the 2013 NRL season.The following month, Mauboy became the ambassador of the 2013 Woolworths Earn & Learn program, which enables primary and secondary schools in Australia as well as early learning centres to earn educational resources through the school community shopping at Woolworths.