 It was the first Tamil film to be released worldwide with over 200 prints, and 700,000 audio cassettes.The film's rights in Japan were sold for US$50,000, which was the highest an Indian film fetched for commercial release in 1999.Co-producer Thenappan registered the film posters as a Class 34 trademark in 1998, to be used for trademarking such items as beedis, cigarettes, cheroots and tobacco, making it the first instance of brand extension in the Tamil film industry.