 On 31 August 2010, he was loaned to Roma for free (where he then scored the winning goal "against" Milan at the San Siro on 19 December), with the obligation to purchase the player's rights before the 2011–12 season for a total of €10 million split over three years (a general practice in Italy), as a direct consequence of the arrival of forwards Zlatan Ibrahimović and Robinho.Borriello signed a 1+4-year contract; in the first year he would earn €4.5 million (in gross/pre-tax salary, excluded bonuses), an amount increasing to €5.4 million in the following years.His agent revealed that he almost joined English side Manchester City, but joined Roma, thanks to conviction and passion from Rosella Sensi, Roma's chairwoman.