 It covers the band from 2000 and their first EP, Tomorrow Comes Today through their 2006 tour ending at the Apollo Theater.It contains previously unknown secrets of the band, such as future plans of the movie, new and rare art by Gorillaz co-creator Jamie Hewlett, the "low down" on Kong Studios, their headquarters, and the story of the truth behind the "El Mañana" video.The book blends fact and fiction throughout, interspersing commentary from the band members with actual quotes from their creators, collaborators and critics.