 In September 2006, Goody's along with Delta and a few more companies, started working under the umbrella of a parent company named Vivartia, owned by the Marfin Investment Group.It is now a subsidiary of Vivartia S.A., which is the leader of the food industry in Greece.In January 2014, Goody's changed its name to Goody's Burger House, though some of its stores still retain the previous branding.