 In 1944 the FCC ordered the WSPA-WORD combo to be broken up due to ownership regulations which forbid an owner from having no more than one AM station per market.This was completed on March 17, 1947 when WSPA and WSPA-FM was sold to Liberty Life Insurance and WORD was sold to Spartan Radiocasting (WSPA-FM 98.9 signed on as South Carolina's first FM station on August 29, 1946).In 1952, a dispute erupted between both Spartan Radiocasting and Liberty Life over a proposed allocation for VHF TV channel 7 in Spartanburg.