 It was also used as the title of a 2010 book on branding by Sridhar Ramanujam.Scenes and dialogues from the film were parodied in various other films, notable of which are "Thirupathi Ezhumalai Venkatesa" (1999), "En Purushan Kuzhandhai Maadhiri" (2001), "Annai Kaligambal" (2003), "Sivaji" (2007).