 Its timing worked well out well, as "Warm 98" quickly became popular with women and Baby Boomers at the time when many of them didn't care for trends in popular music in the late 1970s and early 1980s, instead preferring a lighter sound and yearning for the mainstream top 40 hits of the early 1970s.Thus, "Warm 98"'s playlist featuring artists such as The Carpenters, John Denver, Bette Midler, Steely Dan, Fleetwood Mac, and Dan Fogelberg had proven to be a real ratings winner.In recent years, Warm 98 has dropped the soft 70s songs of The Carpenters and John Denver from its playlist, and is more contemporary adhering to the more current and upbeat Adult Contemporary chart, playing songs from popular artists such as Maroon 5, Taylor Swift, Katy Perry, and Ed Sheeran, as well as songs from the 80s and 90s such as Journey, Sheryl Crow, and Rod Stewart.