 The 1952 Motor Show saw several manufacturers attempting to broaden the appeal of mainstream ranges with stripped down versions offered at a reduced price.The trend seems to have been started by Renault with their 4CV Service, and they were quickly followed by other automakers in including Rosengart and Simca.Simca's "Aronde Quotidienne" was offered from January 1953 with an advertised price of 630,000 francs, which was a saving of 45,000 against the previous base model (confusingly branded, even then, as the "Aronde Berline Luxe").