 Sassa spent nine years at Turner Broadcasting System, finishing his tenure as president of Turner Entertainment Group and a member of Turner's board of directors and TBS's executive committee.Sassa joined Turner Broadcasting in 1982, first as director of Sales promotion, then executive producer of "Night Tracks" in 1983 which led to him becoming vice president and general manager of the company's Cable Music Channel in 1984.He began his career with Rogers & Cowan public relations agency.