 According to Jeff Fenster, former Senior VP of A&R, Jive Records/Silvertone Records, Silvertone started as a roots rock-oriented label that developed over time into an alternative music label.After Zomba acquired various Christian labels, acts like Jars of Clay were moved to the Silvertone label, and subsequently released two platinum-selling records as Silvertone artists.Other acts signed to the label during its history include Chris Duarte, Whiteout, John Mayall, Buddy Guy, the Men They Couldn't Hang, Bowling for Soup, Alan Wren, Matt Odmark, John Squire, Stephen Mason (solo), Mick Weaver, Gary Mounfield, Metal Molly, Del Shannon and Loudon Wainwright III.