 The construction of a new route from the Baxtergate / Victoria Street junction under the Grimsby to Cleethorpes railway ending at Hainton Square became Phase Two and the railway route from the Victoria Street junction to a new roundabout north of New Waltham became Phase Three.Humberside County Council, in close liaison with the Borough Council, constructed the new road to allow the expansion of the shopping centre and in honour of a highly regarded former Town Clerk of the County Borough of Grimsby, named the road Frederick Ward Way.Part of the scheme saw the creation of a riverside walkway adjacent to the River Freshney.