 It was inspired by the Maclaren baby buggy which folds into a thin form, with its wheels together at the end, so that can be rolled instead of being carried.In 1985, Industrial Property Rights Ltd, (run by James Marshall, former manager of golfer Greg Norman) licensed the design.The name 'Strida' was suggested by the 8-year-old son of one of the company directors; this was adopted as it was preferred to the suggestion 'Blake' by a PR consultancy.