 Following on from public pressure, during 2014 North East Lincolnshire Council agreed to increase the speed limit on Peaks Parkway to 40 mph from the 30 mph previously in force, despite Safer Roads Humber advising the council to keep the 30 mph in force.Safer Roads Humber had been accused of using Peaks Parkway as a cash cow for funding, using SPECS average speed cameras as a revenue generator.Anyone unfamiliar with Peaks Parkway at first glance wouldn't imagine a major road of this standard would have a low speed limit of 30 mph.