 He gained notoriety by combining the decorative symbols and shapes of diverse cultures, such as the Far East, Africa, and his native Turkey, with the classic silhouettes of the West.Ozbek created eclectic clothing which encouraged the urban consumer to embrace "ethnic chic".His use of embroidery, tassels, and vivid colors like turquoise and fushia was completely at odds with 1980s power dressing; nevertheless, his antifashion approach to modern dressing received quite a bit of attention from those who appreciated the departure from sharp-edged suiting.