 It was available only to subscribers and was priced at a steep 100 francs per year, or $425.61 in today's money.The magazine, published on fine paper, signed exclusive contracts with seven of Paris' top couture houses – Cheruit, Doeuillet, Doucet, Paquin, Poiret, Redfern, and Worth – to reproduce in luscious pochoir the designers' latest creations.After World War I, a select group of other design firms were added to the magazine's repertoire, including the houses of Beer, Lanvin, Patou and Martial & Armand.