 Despite the fortune that Macdonalds' tobacco made, Macdonald himself often said that he was ashamed of his business, seeing smoking as a "filthy and disgusting habit and even forbade its consumption in his presence", and referring to his shame as a source of his philanthropy.That was also perhaps why his company's slogan was "Tobacco with a heart".At the end of the Civil War, the company continued to prosper and by the early 1870s, it had more than five hundred employees.