 A new footbridge erected by the Borough Council linked the Town Centre to the newly created National Fishing Heritage Centre.The project included a new bridge across the Riverhead (latterly called the 'Simwhite' Bridge after an earlier bridge in the town, and a road through the former Dial Square surface Car Park to Victoria Street North.The East Marsh Street link provided a direct link to Hainton Square and the Freeman Street shopping area and routed traffic away from the circuitous existing route which used Victoria Street, Pasture Street, Robinson Street East and East Marsh Street.