 Surveys indicate widespread concern among consumers that eating genetically modified food is harmful, that biotechnology is risky, that more information is needed and that consumers need control over whether to take such risks.A diffuse sense that social and technological change is accelerating, and that people cannot affect this context of change, becomes focused when such changes affect food.Leaders in driving public perception of the harms of such food in the media include Jeffrey M. Smith, Dr. Oz, Oprah, and Bill Maher; organizations include Organic Consumers Association, Greenpeace (especially with regard to Golden rice) and Union of Concerned Scientists.