 Sassa was also responsible for Turner Home Video, Turner Licensing and Merchandising, Turner Publishing, Turner New Media, Turner Original Productions and Hanna-Barbera Cartoons Inc. Sassa was named executive vice president of Turner Network Television in 1988, where he was instrumental in the network's launch, the largest at that time.After Turner, Sassa was president and chief operating officer of Andrews Group, a unit of MacAndrews & Forbes Holding, and the chief executive officer of Marvel Entertainment.Sassa joined NBC in September 1997 as president of the NBC Television Stations division.