 Protests during this period against Calgene's Flavr Savr GM tomato mistakenly described it as containing fish genes, confusing it with DNA Plant Technology's fish tomato experimental transgenic organism, which was never commercialized.A survey in 2007 by the Food Standards Australia New Zealand found that in Australia, where labeling is mandatory, 27% of Australians checked product labels to see whether GM ingredients were present when initially purchasing a food item.A review article about European consumer polls as of 2009 concluded that opposition to GMOs in Europe has been gradually decreasing, and that about 80% of respondents did not "actively avoid GM products when shopping".