 KOOV continued to be a highly rated local station through most of the 1990s, but as the decade moved along, its ratings began to fall.Waco country station WACO-FM 99.9 moved its tower to Moody, increasing its signal in the Copperas Cove area and posing a formidable threat.By the end of the decade, WACO had greatly cut into KOOV's ratings.