 Win Loss programs typically focus on different elements of the buying process, including gathering buyer feedback on the solution being sold (whether it's a product or service), the buyer's perception of the effectiveness of the sales representative or sales team, buyer perceptions of the selling vendor overall (such as the firm's reputation or its long-term financial viability), and price.These categories can be broken down into greater detail for more refined feedback.For example, questions about the product or service might include the intuitiveness of the user interface or the effectiveness of specific features or functionality.