 Christmas was spent off the coast of Northland, prior to navigating the West Coast of the North Island without landing onshore.By mid-January, Cook arrived in Queen Charlotte Sound, a location he would favour in his second and third voyages.After two earlier attempts to plant the British flag, with permission of one "rangatira" (chief), Cook hoisted the flag in the name of Crown and Country that would have culturally shifting impact for Māori and the landscape of New Zealand.