 He began at Coca-Cola's Atlanta, Georgia headquarters as manager of market planning; and after five years serving in various management positions, he was appointed vice president - 7-Eleven Account Team Worldwide in 1993; and vice president - Wal-Mart Global Account in 1995.During his tenure at Coca-Cola, he also served as Vice President of National Sales.From 1997-1998, he served as vice president, director of Marketing Research & Trends and subsequently, Vice President and Director of Strategic Marketing, responsible for the Global Brand Strategy of Coca-Cola, diet Coke, Coke Light, [[Sprite, [[Fanta]] and new brands.