 Zada launched "Perfect 10" magazine, an adult magazine focusing on women without cosmetic surgery, after a friend was rejected from "Playboy" magazine because her proportions did not fit the magazine's tastes.He estimates losing approximately $46 million on "Perfect 10" since 1996, when the magazine was first published.It has been claimed that these losses have been borne by Zada because of the deductions this allows against gains made in the money market.