 In 1998 a National Iguana Awareness Day (NIAD) was established to discourage consumers from viewing iguanas as "disposable pets".Despite the low cost and "mass market" appeal of these animals they are demanding to care for properly over the course of their lifetimes.More often than not, diet, lighting, and other housing conditions for green iguana are inadequate, causing 70% of green iguanas in captivity to die within their first year of life.