 Christie was a local musician in Central Texas and was well known from his days at KTON-AM/FM in Belton, where he was general manager.Initially broadcasting from a studio in the Cove State Bank Building on Main Street in Copperas Cove, KOOV was known as "Cove Radio", billing itself as the "only station that really cares about Copperas Cove".Within a few years, the station developed more of a regional appeal, serving the Killeen/Fort Hood area.