 Writers including author Caro Ramsay have referenced the "Alien's Head", a moniker given by locals to the "unsightly" top section of the building due to its side profile superficially resembling that of fictional alien E.T.Despite these criticisms, much of the surrounding area contains sought after residential property and is located for ease of access to the major conurbations.The £40 million Antonine Centre project was launched in 1995 as part of a plan to change the nature of the town centre and public perception of the town.