 From November 23 to December 21, 2009 the band toured with All That Remains and from February 4 to March 21, 2010 they were included on a tour headlined by Killswitch Engage and opened by Dark Tranquillity.At the beginning of 2010, it was announced that The Devil Wears Prada were voted as 2009's Band of the Year by readers of "Alternative Press" and appeared on the cover.On February 12, 2010 the group confirmed the production for the "Assistant to the Regional Manager" music video, this led to its release on April 6, 2010 where it was premiered on "Headbangers Ball".