 Socialight was used on mobile phones or web browsers.SociaLIGHT was an index, developed in the UK by Admiral PR, to establish the development in the use and integration of social media by businesses.Using key markers, including the use of Facebook, Twitter, Linkedin, Google+, YouTube and the production of a blog, among others, it provided a benchmark for a company's individual journey as well as providing the ability to ascertain how they are performing in the context of their peers and competitors.