 Durante continued his film appearances through "It's a Mad, Mad, Mad, Mad World" and television appearances through the early 1970s.He narrated the Rankin-Bass animated Christmas special "Frosty the Snowman" (1969), re-run for many years since.The television work also included a series of commercial spots for Kellogg's Corn Flakes cereals in the mid-1960s, which introduced Durante's gravelly growl and narrow-eyed, large-nosed countenance to millions of children.