 Businesses such as auto detailing, medical and dental services and plastic surgery are heavily marketed, and are usually much less expensive than in the U.S.

Tijuana is headquarters for Mexico's largest gambling concern, Grupo Caliente, which operates the only casinos in the city, more than twenty branches.Tourists are sometimes robbed by municipal police.Plaza Rio Tijuana is a large regional mall anchored by Cinépolis, Sanborns, Súper DAX and Sears.