 In 2001, Amazon entered into a similar agreement with Borders Group, under which Amazon would comanage Borders.com as a co-branded service.Borders pulled out of the arrangement in 2007, with plans to also launch its own online store.On October 18, 2011, Amazon.com announced a partnership with DC Comics for the exclusive digital rights to many popular comics, including "Superman", "Batman", "Green Lantern", "The Sandman," and "Watchmen".