 Collingwood is a working-class suburb and the Collingwood Football Club supporter base traditionally came from the working class (though its supporter base today goes far beyond).Many of the club's supporters who regularly attend games still come from the working class or from lower socio-economic groups, leading to jokes from supporters of other clubs which typically stereotype their Collingwood counterparts as poor, crude and ignorant.Collingwood is traditionally reviled by non-Collingwood supporters ("You either love 'em or you hate 'em").