 Its success enabled Lord to leave the world of advertising and become a full-time writer.After the discovery of the wreck of the "Titanic" in 1985 sparked a new wave of public interest in the disaster he wrote a follow-up book, "The Night Lives On" (1986).Daniel Allen Butler comments that "although it was of immense interest to "Titanic" buffs the world over, it lacked the spark of the original," which by 1998 had reached its fiftieth printing.