 With this in mind, soon after Anheuser-Busch bought the Cardinals, Browns owner Bill Veeck sold the park to the Cardinals, who renamed it Busch Stadium and renovated it so it could continue to be used pending the building of a new park.In 1958, Charles Farris, the city's head of development, proposed a new stadium downtown as the core of a plan to revive a 31-block area of the business district.The original design of the stadium had called for a baseball-only format, but the design was altered to accommodate the football Cardinals, who had moved in from Chicago after the 1959 season and shared Sportsman's Park/Busch Stadium with the baseball Cardinals.