 In 1983, British synthpop band The Human League released the first commercial video single titled "The Human League Video Single" on both VHS and Betamax.It was not a huge commercial success due to the high retail price of £10.99, compared to around £1.99 for a 7" vinyl single.The VHS single gained higher levels of mainstream popularity when Madonna released "Justify My Love" as a video single in 1990 following the blacklisting of the video by MTV.