 French cuisine and eating habits have however come under great pressure in recent years from modern fast food, such as American products and the new global agricultural industry.While French youth culture has gravitated toward fast food and American eating habits (with an attendant rise in obesity), the French in general have remained committed to preserving certain elements of their food culture through such activities as including programs of taste acquisition in their public schools, by the use of the appellation d'origine contrôlée laws, and by state and European subsidies to the French agricultural industry.Emblematic of these tensions is the work of José Bové, who founded in 1987, the "Confédération Paysanne", an agricultural union that places its highest political values on humans and the environment, promotes organic farming and opposes genetically modified organisms; Bové's most famous protest was the dismantling of a McDonald's franchise in Millau (Aveyron), in 1999.