 "A Night to Remember" was only Lord's second book but was a huge success, thanks in no small part to the aggressive advertising campaign carried out by R & W Holt following its launch in November 1955.The book also undoubtedly benefited from the popularity of the 1953 film "Titanic" and other coverage of the disaster that was published around the same time.Within two months of its publication, the book had sold 60,000 copies and remained listed as a best-seller for six months.