 In 2004, the first IUCN Private Sector Engagement Strategy was developed (in response to Council Decision C/58/41).Most prominent in the Business and Biodiversity Program is the five-year collaboration IUCN started with the energy company Shell International in 2007.Today, the Business and Biodiversity Programme continues to set the strategic direction, coordinate IUCN's overall approach and provide institutional quality assurance in all business engagements.