 For instance, they have established a system of subsidies and preferential loans for supporting French cinema.The Toubon law, from the name of the conservative culture minister who promoted it, makes it mandatory to use French in advertisements directed to the general public.Note that contrary to some misconceptions sometimes found in the Anglophone media, the French government neither regulates the language used by private parties in commercial settings, nor makes it compulsory that France-based WWW sites should be in French.