 In the late 2010s, some artists began releasing alternative vertical videos tailored to mobile devices in addition to music videos; these vertical videos are generally platform-exclusive.These vertical videos are often shown on Snapchat's "Discover" section or within Spotify playlists.Early adopters of vertical video releases include the number-one hits "Havana" by Camila Cabello and "Girls Like You" by Maroon 5 and Cardi B.