 Ala is the most prominent and worshipped alusi, almost every Igbo village has a shrine dedicated to her called "íhú Ala" where major decisions are taken.Ala is believed to be involved in all aspects of human affairs including festivals and at offerings.Ala stands for fertility and things that generate life including water, stone and vegetation, colour ("àgwà"), beauty ("mmá") which is connected to goodness in Igbo society, and uniqueness ("áfà").