 Such websites had a profound effect on the viewing of music videos; some artists began to see success as a result of videos seen mostly or entirely online.The band OK Go capitalized on the growing trend, having achieved fame through the videos for two of their songs, "A Million Ways" in 2005 and "Here It Goes Again" in 2006, both of which first became well-known online (OK Go repeated the trick with another high-concept video in 2010, for their song "This Too Shall Pass").At its launch, Apple's iTunes Store provided a section of free music videos in high quality compression to be watched via the iTunes application.