 The film was funded by fans becoming producers who, as with the Hit campaign, were all individually credited in the movie credits.Following the success of the producers' premiere, 2013 saw Otway take the completed movie to the Cannes Film Festival.Ever resourceful and still with an eye for a publicity stunt, Otway and 100 of his fans (who donned Otway masks and dressed up in Otway's traditional black jeans and white shirt) travelled down the Promenade de la Croisette to the red carpet.