 For example, in 2014, school children and politicians across the EU were encouraged to make a butterfly gesture and post photos on social media to raise awareness.The Natura 2000 Award  was launched by the European Commission in 2013, with the first prizes awarded on Natura 2000 Day in 2014.The annual Award aims to raise awareness about the Natura 2000 network, showcase excellence and encourage networking between people working on Natura 2000 sites.