 A public library was built near Bridge Broad, a small broad near Wroxham Bridge, in the 1960s.However, Wroxham has almost merged with Hoveton – each village growing on either bank of the river – with much of the area's commercial activity developing in Hoveton.The area around Wroxham Bridge is a local shopping centre, mainly due to the presence of Roys of Wroxham – situated near Wroxham Bridge since 1899 and, since the 1930s, proud bearer of the accolade "world's largest village store".