 They then went to roughly thirty-two publishers before Edward Kastenmeier from Pantheon decided to take on the project.Small sections of the book were downloadable off the internet previous to the release of the first hardback edition of the book, and it is said that these sections "circulated through the underbellies of Los Angeles, Las Vegas, and San Francisco, through strip clubs and recording studios, long before publication"though very few were able to experience the book this way initially.Though the first edition hardbacks, which featured special signed inserts, were initially released on February 29, 2000, Pantheon released the hardback and paperback editions simultaneously on March 7, 2000.