 In those years bands such as "The Moonlights" had national and international recognition, who achieved successes such as "Tijuana Funky" or "Are you"; the "Rockin Devils", recognized for their Spanish cover of "Bule Bule", which achieved international success.The Roble Cinema, La Cabaña club and Flamingos club, would be some of the main stages of the decade for musical performances in the city.56

In the 70s, rock groups and musicians experienced government rejection and censorship for the lyrics of the songs.Romantic music took a boom and from there came bands like "The Battle of Tijuana", "Los Solitarios", "Los Terrícolas", "Old Memories", "Tito Pantoja and his friends", "Ritmo 7", "Los Old Friends "," California Brass "and "Los Corazones Solitarios", among others.