 Directors such as Chris Cunningham, Michel Gondry, Spike Jonze, Floria Sigismondi, Stéphane Sednaoui, Mark Romanek and Hype Williams all got their start around this time; all brought a unique vision and style to the videos they directed.Some of these directors, including, Gondry, Jonze, Sigismondi, and F. Gary Gray, went on to direct feature films.This continued a trend that had begun earlier with directors such as Lasse Hallström and David Fincher.