 Media personality, sports journalist and administrator Eddie McGuire was elected President in October 1998.He oversaw the installation of new head coach Michael Malthouse in October 1999, whose appointment proved to be a masterstroke in reviving the club on-field.Under Malthouse, the acquisition and emergence of players such as Paul Licuria, Alan Didak, Anthony Rocca and Nathan Buckley resulted in Collingwood quickly moving up the ladder in 2000 and 2001, only narrowly missing the finals in the latter year.