 Roys owns much of the commercial property in the area.In fact, Roys of Wroxham is entirely situated in Hoveton – as are the local post office and the Hotel Wroxham.It seems that the proximity and name of Wroxham Bridge – one side of which, naturally, is in Hoveton – gave rise to the common attribution of the name 'Wroxham' to that part of Hoveton that is close to the river and may be considered the commercial centre for both villages.