 In an attempt to revive the brand, a single Borders store opened for a trial period in 2013, but that store was shortly after converted to a regular Popular book store.On July 7, 2010, Borders opened an eBook store to allow books to be directly downloaded to an e-reader device or a Borders eReader app for the desktop, iPhone, iPad, BlackBerry, or Android.Although branded as a Borders's store, it was actually handled by Kobo, Inc.

On June 3, 2011, the Borders eReader apps were changed to Kobo eReader apps and users could transfer their Borders eBooks to their Kobo library.