 After Paragon Cable acquired the Rogers Cablesystems franchise in San Antonio, Texas, First Choice continued to be carried until Time Warner Cable bought Paragon in 1996.In the United States, pay-per-view broadcasters transmit without advertisements, similar to conventional flat-rate pay television services.The term "pay-per-view" did not come into general use until the late 1980s when companies such as Viewer's Choice, HBO and Showtime started using the system to show movies and some of their productions.