 After having lived in exile as a consequence of his fight against the Leguía administration, Haya de la Torre returned to Peru, having been nominated as presidential candidate for the 1931 general election with the newly founded Peruvian Aprista Party.He first arrived in Talara (July 12, 1931), and was received in his hometown (July 25), and finally entered Lima (August 15), where before a huge crowd gathered in Plaza de Acho, he exposed the party's program, in which he emphasized state intervention in the economy (August 23).The APRA campaign introduced means never before seen in the elections in Peru