 Further innovations were carried out by Paco Rabanne and Pierre Cardin.With a greater focus on marketing and manufacturing, new trends were established in the 70s and 80s by Sonia Rykiel, Thierry Mugler, Claude Montana, Jean Paul Gaultier and Christian Lacroix.The 1990s saw a conglomeration of many French couture houses under luxury giants and multinationals such as LVMH.