 Notwithstanding a large number of international 24-hour television news and information broadcasters, the television percentage of viewers is still fairly small when compared to global radio listener numbers.The rural populations of Sub-Saharan Africa and South Asia (as well as East Asia) have radio listener bases that are far larger than the largest international TV broadcaster could hope for, yet they could be considered underserved since the end of the Cold War (when these regions had more radio broadcasts targeted at them).Many international television broadcasters (as well as domestic television broadcasters) have set up accounts on streaming video sites like YouTube to allow their news and information broadcasts to be globally distributed.