 It played a key role in the mobilization of conservative Christians as a political force and particularly in Republican presidential victories throughout the 1980s.In a general sense, the term refers to "the majority of people, regarded as favoring firm moral standards", according to "Oxford Dictionaries".The origins of the Moral Majority can be traced to 1976 when Baptist minister Jerry Falwell Sr. embarked on a series of "I Love America" rallies across the country to raise awareness of social issues important to him.