 Clyde Nelson began developing Hollywood Boulevard as a residential subdivision in 1926.He employed a sales force of 75, armed with the memorable slogan "Out of the Smoke Zone, Into the Ozone", to entice Birmingham residents over Red Mountain.Architect George P. Turner designed many of the new homes in the Spanish Colonial Revival architecture, which had become fashionably linked with the glamour of Hollywood, California in the early days of the motion picture industry there.