 In 1998, Mizuguchi was approached about forming a dedicated team to work on new innovative titles for Sega's new Dreamcast console; his first project along these lines was "Space Channel 5", and during its production he made plans for "Rez".He built up his new team at what would become United Game Artists, which was based in Shibuya and described as the perfect place to find visual inspiration for their games.As with "Space Channel 5", Mizuguchi wanted to draw in casual gamers from across demographics, along with people who would normally not play games.