 Official committees in Hull weighed the job creation and profitability of Hull's nightlife, against the costs of policing and cleanup.A "zero tolerance" campaign began in 1990, which involved undercover policing, the revocation of liquor licences, and a public awareness campaign to inform young drinkers in Ontario that disorderly behaviour would not be tolerated in Hull.Soon, police in Hull were aggressively towing illegally parked cars, and individuals caught urinating in public were fined as much as $400.