 In wrapping up the party, Sony Computer Entertainment chairman and former Sony Music president Shigeo Maruyama took the stage and gave specific praise for "Rez", suggesting that it would "not only "make", but "change" history for music in games".Working together, marketing teams from both Sega and Sony developed innovative strategies to market the game including co-promoting it with electronic music festivals.For the launch party in Akasaka, Tokyo, Mizuguchi previewed music from the game alongside Freeland, Joujouka, and Coldcut via a livestream.