 In 2003, the slogan was modified to "Wyoming's Best Rock," while the format continued to be a mix of classic and new rock.Most of the programming on KZWY remained locally generated, but some nationally syndicated weekend shows were added including The Beatle Years, Flashback, The House of Hair, The Tour Bus and Harddrive.In 2012, Lovcom, Inc. signed on KOWY at 102.3 FM, and the Adult contemporary format which had been airing on KLQQ-HD2 (and translated on K240DW at 95.9 FM) was moved to this new station.