 On September 22, 2008, SVT launched a service called "Play Prima" which provides drama series from SVT in high resolution (with bitrate of up to 2,4 Megabits per second).Since June 2010 SVT Play uses streaming with adaptive bitrate (between 320 and 2400 kilobits per second) and "Play Prima" was discontinued.The brand was introduced in December 2006, when the existing web television service got a new name.