 Monte was highly regarded by others in wedding-related businesses due to his practice of routinely photographing flower arrangements, the wedding cake, food buffets, and the band in action at weddings and sending the vendors free prints to show off their work.He took the extra step of identically matting and framing the prints to make it easy for the vendors to hang them up.It was an example of Monte's intuitive marketing acumen because very top-end wedding business in the Washington area had a "Monte Wall" with his name gold foil stamped in the corner of every photo, which generated enthusiastic referrals.