"Coffee Prince", along with medical drama "White Tower" brought Lee mainstream popularity, which he followed with "Pasta" (2010), "Golden Time" (2012) and "My Mister" (2018).Meanwhile, on the big screen, he received a Best Actor award from the Las Palmas de Gran Canaria International Film Festival for his role in "Paju" (2009), followed by critical acclaim for mystery thriller "Helpless" (2012), romantic comedy "All About My Wife" (2012), and crime/black comedy "A Hard Day" (2014).