 Because of the popularity of photo comics in Italy, "fumetti" became a loanword in English referring specifically to that technique.By extension, comics which use a mixture of photographic and illustrated imagery have been described as "mezzo-fumetti" ("half" fumetti).Meanwhile, the Spanish term "fotonovela" – referring to popular photo-comics melodramas in Latin America – was adapted in English as "fotonovel" or "photonovel", and came to be associated primarily with film and television adaptations, which were marketed using those terms.