 If the ball is kicked into his own end zone, the kick returner must assess the situation on the field while the ball is in the air and determine if it would be beneficial to his team for a return.If he decides that it is not, he can make a touchback by kneeling down in the end zone after catching the ball, ending the play and starting the next play at the 25-yard line to start the drive.The kickoff returner position is often played by a small, faster player such as a cornerback, running back or wide receiver.