 The white jerseys were designed by Lakers owner Jerry Buss' daughter Jeanie Buss, in tribute to Chick Hearn, who was regarded as the voice of the team for forty years until his death in August 2002.Along with the unveiling of the white alternate uniform, the Lakers released a new alternate logo featuring the purple "L" outside a gold basketball.This logo was then placed on the purple and gold uniforms prior to the 2004–05 season.