 In the case of the Patriots–Giants game, the local rights were originally sold to WCVB-TV and WMUR-TV (both ABC affiliates owned by Hearst-Argyle Television) in the Boston / Manchester market, and MyNetworkTV owned-and-operated station WWOR-TV in the New York City market.It was a prime time matchup of regional rivals, but as the Patriots moved closer to a perfect season, the game become even more important.Therefore, the network increasingly promoted the game via television commercials on other stations.