 Miliband's leadership has been described by Patrick Wintour of the Guardian as an evolution from Stewart Wood's demands for a bodily ideological break from 'New Labour' to Beales' apparently more pragmatic approach.From an electoral perspective these viewpoints might arguably characterised as targeting frustrated Lib Dems in Wood's case and soft Conservatives in Beales'.Beales was a member of the “quarterly look-ahead” group composed of Senior Miliband advisers tasked with the winning the 2015 general election for Labour; nevertheless he was conceived by the Spectator as a 'second tier adviser' who felt the polling he commissioned was frustratingly under-considered in strategic decision making.