 London's partner in the purchase was veteran broadcast executive E. Morgan Skinner, Jr., a former Bonneville employee.The two sought to change the station's call letters to KSLI, for their consulting venture, Skinner and London, Inc.The change, which went into effect on November 16, drew the ire of Bonneville for being too close to its KSL radio and television stations in Salt Lake City; Bonneville threatened action against the station and ordered it to stop using the KSLI call letters by November 29.