 Directed by Badu and Chris Robinson, the song's music video was released on January 28, 2008, and was conceived by Badu as an homage to classic records.Set in a small business record store, it follows a customer looking through vintage R&B, hip hop, and rock LP albums, with the albums' cover artwork depicted as moving images with Badu cast in them.According to Robinson, "We wanted a video that spoke to Badu's eclecticism.