 The whole process of buying ideas takes place on-line, directly between advertisers/marketers and creatives, disintermediating agencies in the process.Clients have the option of setting a pitch deadline and a license price for pitched ideas, while creatives have the option of setting a licensing price for ideas in the Gallery.Clients receive on average from 20 to 100 creative solutions and can decide to license one, more or none of the ideas proposed.