 His performance in the first team at the club saw him signed a contract extension, keeping him until 2013.On 25 April 2011, he scored his first senior goal as Rochdale was defeated by Charlton Athletic.Holness spent his most successful period in Rochdale at 10/11 season, as the club debuted in the League One finishing at ninth position while Holness never missed a game during the season and because of this, he was named the club's Most Improved Player.