 All Lovcom stations are located in the Sheridan Media Radio Center, at 1716 KROE Lane on Sheridan's east side.KROE first signed on the air on March 18, 1961, with a studio located at 47 South Scott Street in Sheridan.Studios were moved to the former KWYO studio location at 21 North Main Street in 1963, and later to a mobile home East of town on a road known as "dump road" (because it led to the local landfill).