 Also in 1968, curator Jasia Reichardt organized the landmark exhibition, Cybernetic Serendipity, at the Institute of Contemporary Art in London.Generative art is art that has been generated, composed, or constructed in an algorithmic manner through the use of systems defined by computer software algorithms, or similar mathematical or mechanical or randomised autonomous processes.Sonia Landy Sheridan established Generative Systems as a program at the School of the Art Institute of Chicago in 1970 in response to social change brought about in part by the computer-robot communications revolution.