 As a result, when a sentence such as "Orsono is a city in Chile", is presented in easy-to-read print fonts, people tend to judge it as true more often than when it is presented in hard-to-read print fonts.This effect is presumably driven by people's inference based on their naïve theory that easily processed statements are likely to have been encountered before, and therefore, are likely to be true.Norbert Schwarz is also well known for his research on cognitive processes underlying survey response.