 With these, the plate serial is chosen by the licensing agency—as with regular plates—but the owners select a plate design that is different from the normal licence plate.For example, an alumnus or student of an area university might purchase a plate with the school's logo, or an outdoorsman might decide to pay extra for a plate depicting a nature scene.A portion of the extra cost of these licence plates often ends up as a donation for a related school or non-profit organization.