 Its circulation is often quoted at a meager 7,500 copies per week in a country with a population of 100 million.However, its rival, "Capital", which is also based in Addis Ababa, recently claimed to have topped "Fortune" in circulation in a project launched to celebrate its ten-year anniversary.Fortune still claims to be the largest circulating paper in its category, surpassing all others in the competition by an average of 60%.