 After backpacking alone for three months between Bali and Myanmar, Minney created her own social marketing consultancy working with New Statesman and Friends of the Earth.In 1990, Minney moved to Tokyo with her husband where she learnt Japanese before working for a publishing company, Amnesty International, and eventually the Body Shop.Safia started an environmental campaigning voluntary group called Global Village in Japan which focused on all aspects of sustainable living.