 A minor re-branding exercise saw the event renamed simply Lichfield Literature in 2009.A change motivated in no small part by the expansion in scope which saw events held at multiple venues around the city and running for four days.The 2010 event encompassed a week for the first time and included talks from comedian Jo Brand, Labour politicians Tony Benn and Roy Hattersley, actor Ron Moody and the team behind the BBC's smash-hit adaptation of Elizabeth Gaskell's Cranford Novels.