 Throughout his career, Lurie had a long-standing and well known rivalry with his former business partner, Joe Weider.As a magazine publisher, bodybuilding trainer and contest promoter, Lurie also had well publicized relationships with Arnold Schwarzenegger and Lou Ferrigno.These relationships both ended in litigation; the details of which were controversially detailed in Lurie's 2009 book "Heart Of Steel", the foreword of which is written by Regis Philbin.