 Costing $1.25 million in 1927 dollars, the pier development was proclaimed as one of the biggest landmarks to ever be built on the Toronto waterfront and would be similar to the many amusement piers found along the coast in England.However, it was to be much more costly to construct and certainly more impressive than its namesake in Brighton, England – according to the promoters at the time.The structure was designed by architects Craig and Madill.