 Co-owner J. J. Jeffrey, a native of Brunswick, had started his career at WCME.That December, the station changed its call letters to WJJB, and after a brief return to the WCLZ-FM simulcast, the station became a simulcast of sports station WJAE in 1999.Fuller-Jeffrey sold their FM stations to Citadel Broadcasting several months later, but J. J. Jeffrey retained WJAE and WJJB as the first stations in his Atlantic Coast Radio group.