 For example, thinking of a politician involved in a scandal (such as Eliot Spitzer) may make people believe that politicians in general are more corrupt because the corrupt exemplar is information that is included within the representation of "politicians".In short, people would be left thinking "they are all like Spitzer".Paradoxically, at the same time every individual politician that is rated may seem more honest, because for these judgments, the exemplar is used as the standard of comparison.