 Varsity Express used the A40 via High Wycombe and Uxbridge, South Midland ran via Henley-on-Thames, Maidenhead and Slough.In 1933 the Eastern Counties Omnibus Company acquired Varsity Express (which also ran a service between London and Eastern Counties' base at Cambridge).In 1934, the Tilling Group (Eastern Counties' parent) moved the Oxford service of Varsity Express to a closer group company, United Counties Omnibus.