 In 2001, original owner Pacific Coast Broadcasting Company sold KSYV to Knight Broadcasting Inc. for $655,000.At the time of the sale, the station broadcast an adult contemporary music format.Myra Kraft

Myra Hiatt Kraft ("née" Myra Nathalie Hiatt; December 27, 1942 – July 20, 2011) was an American philanthropist and the wife of New England Patriots and New England Revolution owner Robert Kraft.