 - The FAM Manifesto" - a text outlining the philosophy of open source music, which ultimately led him to found his company, amp.it that drives and measures digital video engagement by rewarding and recognizing fans for discovering, sharing and curating great content.Ashong reached prominent media attention when a YouTube video went viral, of him speaking on Barack Obama's campaign to gain the Democratic nomination for the 2008 U.S. presidential election.Surprising the interviewer who expected a short soundbite (perhaps based on Ashong's casual appearance), Ashong gave a measured and protracted analysis of Obama's campaign.