 For instance, his work has shown that people tend to conclude that they are more assertive when they are asked to recall 6 instances of assertive behavior (an easy task), compared to 12 instances of their own assertiveness (a difficult task), even though the people asked to list 12 instances end up generating more examples of assertive behavior.This demonstrates that the meaning of thought content is informed by the experience of thinking about it.As another example, inferences about familiarity can be drawn from feelings of ease.