 The most substantial contributors here were the British artist and theorist Roy Ascott with his essay "Behaviourist Art and the Cybernetic Vision" in the journal Cybernetica (1966–67), and the American critic and theorist Jack Burnham.In "Beyond Modern Sculpture" from 1968 Burnham builds cybernetic art into an extensive theory that centers on art's drive to imitate and ultimately reproduce life.Also in 1968, curator Jasia Reichardt organized the landmark exhibition, Cybernetic Serendipity, at the Institute of Contemporary Art in London.