 From October 2018, the service was reduced to every 30 minutes, and was withdrawn from 4 January 2020, due to a 35% fall in passenger numbers since 2015 causing the route to be unprofitable.In 1919 William Beesley of Oxford formed a company called South Midland and by 1924 offered excursions to London by charabanc.This became a daily service, and by 1928 it had become a regular coach service picking up and setting down passengers en route.