 In 2000 the name 'People Tree' was registered as the trading name for Fair Trade Company in London.In 2014 People Tree became the first company to be awarded the World Fair Trade Organisation Fair Trade product label with an international sales turnover of £8m.WFTO labelling guarantees People Tree’s dedication and compliance to the Principles of Fair Trade, covering fair wages, working conditions, transparency, capacity building, environmental best practice, gender equality and setting standards for conventional fashion companies to improve their supply chains.