 The Oxford Bus Company operated the X90 service every 15 minutes at peak times, using eight Plaxton Elite bodied Volvo B11Rs.From October 2018, the service was reduced to every 30 minutes, and was withdrawn from 4 January 2020, due to a 35% fall in passenger numbers since 2015 causing the route to be unprofitable.In 1919 William Beesley of Oxford formed a company called South Midland and by 1924 offered excursions to London by charabanc.