 The site first reached $1 billion in cumulative merchandise sales 10 years after launch, and reached $2 billion in cumulative merchandise sales on November 10, 2012.Chief Executive Officer Urvan has stated, “Doubling sales in less than three years to reach the $2 billion mark is an incredible accomplishment and one that we are extremely proud of.We have made significant enhancements to the site over the past couple of years that are proving to be a catalyst for continued success.”

In May 2014 the site announced the addition of an iOS based mobile device application for the Apple iPhone.