 Lurie manufactured his own line of weights, exercise equipment and nutritional supplements which he sold via catalog and through the flagship chain of stores he owned and operated in New York called Dan Lurie's Sports World.Additionally, Lurie was known for creating and publishing several successful international magazine titles that included Muscle Training Illustrated, Wrestling Training Illustrated, World Karate, World Champion Boxing and Hot Rock.Lurie was still active well into his 80s when he came out of semi-retirement to promote new bodybuilding events and products.