 In 2011, Chipchase published the results of a 6-month experiment "Red Mat" to explore the dynamics of crowd-sourcing in China.The experiment engaged hundreds of people in the act of making a giant Chinese flag out of pieces sourced from across China, without revealing what they were making to the participants.The experiment explores the question of whether it’s possible to engage hundreds of people in an act of subversion without any of the people knowing what they are subverting against, until that moment when the subversive act becomes clear.