 In its first year in excess of 15,000 people read Treasure Island by Robert Louis Stevenson as part of the scheme.When the 2004 scheme launched, Bristol was the only city in Britain to have such a project, but plans were underway for London to introduce one.As part of the 2005 celebrations of the 70th Anniversary of sponsors Penguin Publishing, they selected "The Siege" by Helen Dunmore as that year's book.