 The company grew through the next two decades and opened its flagship store at 514 Main Street on February 4, 1929.The first suburban branch opened in 1953, at Thruway Plaza (later Thruway Mall) in Cheektowaga, New York, followed in 1960, with a location at Sheridan Plaza, in Tonawanda (Town), New York.At the death of its founder in 1967, the L. L. Berger company was "compared in fashion retailing to Saks Fifth Avenue and Lord and Taylor in New York, I. Magnin in San Francisco, and Neiman Marcus in Dallas."