 He has also been a frequent speaker at McGill University, including being honored to speak at the prestigious McGill Alumni Leacock Luncheon and the McGill Institute for the Study of Canada.For three years, he also taught the revolutionary "Marketing and Society" class in McGill's BCom program, where his students learned how to build YouTube channels and use them as a powerful corporate tool.Other accomplishments include being named one of the "Top 40 Under 40" business leaders by the Financial Post in 1997, being voted one of the Top 100 Montrealers of the 20th Century by the Montreal Gazette in 2000, and named a recipient of the McGill Management Achievement Award in 2004.