 With the society's bank account having only more than a few hundred dollars, convincing Molson Breweries that the society can carry out their development plans was a formidable task, since raising the required funds for the construction of buildings and exhibits would cost more.Molson's concerns of the park's feasibility caused negotiations between zoo founder, John Moelaert and Molson's public relations director, Alex Jupp to be on-going.Knowing his society's financial situation and how it is effecting the ongoing negotiations with Molson Breweries to donate land, Moelaert managed to persuade local architects (see above – The Public Meeting), surveyors, engineers, contractors, carpenters, electricians, bricklayers, etc.