 The adopted sons of Charles and Violet Bidwill, the two had co-owned the team since their mother's death in January 1962.After starting at 2–2, with wins over 1970 and 1971 playoff participants Baltimore and Minnesota, the Cardinals went 0–7–1, then won their final two games over the Rams and Eagles to finish at 4–9–1 for the second consecutive season and third time in the past four.Second-year head coach Bob Hollway was fired December 18, the day after the regular season finale, succeeded a month later by San Diego State head coach Don Coryell.