 "Pimicikamak" is the collective singular name for the whole people and also the collective name for its traditional territory.Grouped as part of the closely related Rocky Cree, Pimicikamak refer to themselves as Nahathaway ("nīhithawī") (those who speak our language) or "ithiniwi" (real people); they called themselves "Cree" only when speaking English or French.Canada's history of suppressing indigenous languages, including aboriginal peoples' use of their own names such as "Pimicikamak", was controversial until 2008, when Canada's Prime Minister Stephen Harper publicly acknowledged and apologized for this policy.