 In 1836, the store was called Fitch, Marvin & Co., then Fitch & Marvin — the second name reflecting Fitch's partner, Eurotas Marvin (1810–1887)

On February 17, 1865, the owners — (i) Ethan Howe Howard (1812–1898), (ii) Joshua Mortimer Whitcomb (1821–1897), and (iii) William Bradford Flint (1826–1887), operating as co-partnership under the name Howard, Whitcomb & Co. — dissolved their partnership and sold their interest to a newly formed co-partnership of (a) William Bradford Flint, (b) Henry Mellen Kent (1823–1894), and (c) R.P.Stone, operating as a co-partnership under the name Flint, Kent & Stone.On October 25, 1866, Stone sold his interest to Henry Cogswell Howard (Ethan Howard's son; 1847–1913) and the firm henceforth was known as Flint, Kent & Howard.