 Many of its flagship blogs started in 2005, near the end of the 2004–05 NHL lockout (though Edmonton journalist Colby Cosh was making Oilers-related posts on his blog before that time).Observers have credited the Oilogosphere with providing greater depth and drawing the reader in more effectively than the mainstream media.Reviews of the Oilogosphere in the print media have generally been positive, with one reviewer praising it for its "smart, opinionated, ferocious and utterly entertaining commentary and analysis".