 The slogan for the award is "Shuddha suchi, sustha ruchi'r sera bachai" which means "The best from the artistically efficient and culturally significant", as described by the late poet Shri Subhash Mukhopadhay.From that point this has been the main slogan for the award.The judges for the award are chosen from a who's who of the Begali Literati and include artists, art critics, writers, actors, politicians, models, singers, poets etc.