 Moross was hired by Carl Fisher as his press agent almost immediately after work began to develop the terrain that would support the Speedway.It was Moross' idea to build a scale model of the track facing Crawfordsville Road so those passing the location could stop and get a feel for the layout.Moross promoted all the Indianapolis Motor Speedway events during 1909 and the first race meet on the newly brick-paved track in 1910.