 In Helsinki, the text said ""Jumalaa tuskin on olemassa.Lopeta siis murehtiminen ja nauti elämästä"", a direct translation of the English campaign.In Tampere and Turku the text was changed to ""Iloitse elämästäsi kuin se olisi ainoasi, koska se on"" ("Enjoy your life as if it was your only one, because it is") due to opposition of local transportation providers.