 The album was recorded with producer John Agnello in Hoboken, New Jersey, during record-setting snowfall, a factor that influenced the album's title.Morris described the album as being "more upbeat and psychedelic" than "Wrecking Ball" and revealed that the band deliberately didn't work on the arrangements for the songs until just days before entering the studio.In the summer of 2010, the band co-headlined a US tour with Alberta Cross—the "DC/AC" tour, and also toured Europe and England in February 2011 as co-headliners with UK and Europe label mates The Whigs.