 The messages were "Religião não define caráter" ("Religion does not define character") and "Se deus existe, tudo é permitido" ("If God exists, everything is permitted").The Atheist Foundation of Australia also attempted to run a bus campaign with the slogan "Atheism – celebrate reason", but were prevented from doing so by advertising company APN Outdoor, Australia's largest outdoor advertiser, which refused to run the adverts.In the state of Tasmania the government-owned bus company, Metro Tasmania, also rejected the ads, citing their precedent of blocking any controversial material.