 There were also two large LCD screens placed on Oxford Street, central London.Sherine first proposed the campaign in June 2008 in a guardian.co.uk Comment is Free blog post, "Atheists – gimme five" in the "Guardian".She expressed her frustration that the Christian organisation JesusSaid.org was allowed to use bus advertising to promote the web address of a website that said that all non-Christians would burn in hell for all eternity.