 At this speech, he declared 17 October the "Day of the Shirtless Workers" and stated "I don’t want to govern over men but over their hearts, because mine beats in unison with the heart of each shirtless worker, which I interpret and love above all things".The use of representations to create propaganda opened up a clear target for the Madí artists to oppose.Gyula Kosice, who also operated under the pseudonym Raymundo Rasas Pèt, has explained that the name for the movement is derived from the Republican motto in the Spanish Civil War, ""Madrí, Madrí, no pasarán"" ("Madrid, Madrid, they will not make it in", i.e., the Francoist forces will not invade Madrid).