 The devices are marketed as being safer and easier to install than traditional string lights.The concept was popularized by Telebrands, which launched a brand of low-cost laser projectors known as Star Shower Laser Light in July 2015.Star Shower saw a considerably high demand, with stores quickly running out of stock, and reports of the devices being stolen right out of front yards; "The New York Times" compared the phenomenon to those of "Teletubbies" and "Cabbage Patch Kids" toys.