 In November 2009, an ad appeared on billboards, not buses, in London, Edinburgh, Cardiff and Belfast, displaying a young girl's picture with the caption "Please don't label me" followed by "Let me grow up and choose for myself".The background displays phrases ascribing various labels to the child—"Libertarian child", "Catholic child", "Sikh child", "Capitalist child", "Atheist child", "Protestant child", and so forth.On 21 November 2009 it was reported in "The Times" and the "Daily Telegraph" that the children featured in the 'Don't Label Me' campaign were from an Evangelical Christian family.