 It is the westernmost "W" call-sign in the U.S., the only "W" call-sign in the Pacific, the only "W" call-sign west of Texas, and the only "W" call-sign south of the equator.The "W" call-sign dates from World War II station WVUV(AM), which was privatized after the war.V103 employs all local announcers and is live for most of the day and voice-tracked in the evening and overnight.