 Under a three-way contract between themselves, the company and an agent, they were entitled to receive 20 per cent of profits from the deal while the company received 50 per cent.It was Sir Shri Ram's idea and he used the money to increase his holding in the company from less than 5 per cent to 16 per cent (and to 20 per cent by 1925).In less than eight years after he gained control, Sir Shri Ram had raised the fixed capital, buildings and machinery, from Rs 11 lakh to Rs 43 lakh and pushed up sales more than fivefold, from Rs 16 lakh to Rs 91 lakh.