 The Roanoke Valley Convention and Visitors Bureau (RCVB), which promotes tourism in the region and provides conference and meeting services for business and visitors, excludes Alleghany County from its definition, but includes Bedford, Montgomery, and Floyd counties, although it gives less attention to these areas in its promotional materials.The Roanoke Regional Chamber of Commerce (RRCC) advocates and provides various professional services to businesses within the region, which it more strictly defines as Botetourt, Craig, Franklin, and Roanoke counties, and Roanoke and Salem cities.Various media outlets, periodicals, and magazines in the region include different areas in their coverage.