 Initial funding for the project came from a grant of NOK 1 million from Statoil to UNHCR's Baltic and Nordic regional office, with the aim of developing a project to reach young people and promote integration in the region.UNHCR sought advice from Umeå University regarding interactive media for schools, and discussed ideas with the Norwegian Directorate for Education and Training and the Swedish Integration Board.UNHCR decided to proceed the project as a web-based game, a medium which could reach a large number of young people, require no distribution costs and minimal marketing costs.