 In 2004, True North Gems Inc., a public Canadian junior exploration company established to search for colored gemstones at high northern latitudes, acquired the Fiskenaesset property from Brereton and Anderson and identified the Greenland Ruby as an important coloured gemstone occurrence.The company was motivated by the success of their competitors in the Canadian diamond fields beginning in 1991.True North Gems hired local residents from Qeqertarsuatsiaat and Nuuk, the capital of Greenland, to help explore the district and, over the course of the next three years, increased the number of ruby occurrences known from six to twenty nine.