 As of January 8, the film had been watched by almost 320,000 people.At the end of its theatrical run, the film had sold 852,212 tickets, making it only the 7th highest-grossing national production of 2010 in Brazil.After watching the film in London, British Indian actor Ben Kingsley said that "this film is important for the whole world", adding that "[Lula's] history is bigger than Gandhi's".