 In 2010, he began experimenting with rock music; rock acts that inspired Cudi include the Electric Light Orchestra, Jimi Hendrix, Nirvana, the Pixies and Pink Floyd.In September 2009, Kid Cudi teamed up with Japanese clothing company BAPE, for a collaboration that saw Cudi's likeness featured on graphic T-shirts, with the Japanese label's mascot, Baby Milo.As of 2014, he has had five t-shirt collaborations with BAPE.