 It was the most-awarded campaign of 2005, sweeping awards ceremonies within the television and advertising industries, including the year's Cannes Lions International Advertising Festival, from which it took home the Film Grand Prix—considered the most prestigious honour in the advertising industry.The campaign proved popular with the British public, and Honda reported that its brand awareness figures more than doubled in the period following the campaign's debut.Overall sales of Honda products within the UK increased by more than 35%, and sales of diesel-engine Accords shot from 518 units in 2003 to 21,766 units in 2004.