 Kid Cudi was a prominent songwriter and featured artist on "808s & Heartbreak", with "Paranoid" and "Heartless" being released as singles, while "Welcome to Heartbreak" charted as an album cut and peaked at number 87 on the Pop 100.Kid Cudi's first television appearance was at the 2008 MTV Video Music Awards, alongside Travis Barker and DJ AM.Cudi was promoted as an artist to watch for in media such as "Rolling Stone", "Vibe", "The Source", "XXL" and BBC News's 2009 Sound of poll.