 The new engine finally flies over a flower display arranged as a logo and the words "Diesel i-CTDi", before cutting to a white background emblazoned with the Honda logo and the campaign's tagline, "The Power of Dreams".The "Power of Dreams" campaign, of which "Grrr" is a part, began in 2002.W+K, who pitched the concept, envisioned the "Power of Dreams" becoming a worldwide promotion tool for the Honda brand.