 In 1988, when the Showa emperor was hospitalized, broadcast media tended to refrain from having entertainment programs voluntarily and words used in TV commercials were carefully considered due to the hospitalized Showa emperor.Some events and sports festivals were self-regulated for the same reason.The British newspaper "The Sun" wrote "Hell's Waiting for this Truly Evil Emperor" and "Let the Bastard Rot in Hell", while the "Daily Star" called the emperor "the sinking sun of evil" and compared him to Adolf Hitler.