 Although he made it through to the final 12 live finals, Borg was not originally among the competition's front-runners.However, his strong performances caused a rapid growth in his popularity with viewers week by week.After making it to the final two and performing at Stockholm's Globen Arena before a live audience of 16,000 people, Borg was declared the fifth Swedish Idol on 12 December 2008, defeating Alice Svensson.