"The music video for "Just What I Am", which marked Cudi's directorial debut, premiered November 6, 2012 on VEVO and was shot in Los Angeles with fans invited to participate in the video's shoot.On November 7, he revealed the album's second official single's title to be "Immortal", and that it again was produced by himself like the two previous releases, "Just What I Am" and "King Wizard".