 She claims that "aesthetic distance seems built into the very experience of looking at photographs," and also that the sheer volume of horrific images throughout the world has produced a "familiarity with atrocity, making the horrible seem more ordinary – making it appear familiar, remote … inevitable".Sontag's view is akin to Jean Baudrillard's theory of 'hyperreality', where "reality itself founders" as a result of an endless "reduplication of the real" via media such as photography.He claims that the possibility of infinite identical objects creates a "relationship of equivalence, of indifference,"...leading to the "extinction of the original."