"Smaller full-service stations rarely show up in the Nielsen Ratings in part due to their general refusal to pay for the company's services; this also allows such stations to set their own advertising rates in response to what the market supports.In the United Kingdom, the term "full service" is sometimes used to refer to the Independent Local Radio stations of the 1970s and 1980s, which were contractually obliged to feature a broad range of output (specialist music, speech, sports commentary, minority programmes) as opposed to the tightly targeted all-pop music stations of the 1990s and 21st Century.