 In January 2015, Coach, Inc. announced Kid Cudi as the new face of their brand, along with actress Chloë Grace Moretz, to front its Spring campaign.In a January 2013 interview, Cudi revealed that he had stopped smoking marijuana two years earlier, both for the sake of his child and due to frustration with constantly being associated with the drug and stoner culture.In that same interview, Cudi said that while he believes in God, he considers himself spiritual but not religious.