 The Mexico concert was attended by no less than 200 thousand people.Both concerts were completely free and their only goal was to make the public aware of the problems around poverty of Latin-American children.The ALAS – IDB Award was created in 2011 jointly by the Inter-American Development Bank (IADB) and the ALAS Foundation to recognize "high quality, suitable intensity and length programs and interventions that combine early education, psychosocial stimulation, nutrition, health and works with the family".