 Unionized workers were able to purchase the film's tickets for 5 reals (about 2,5 U.S. dollars) between November 20 and December 31, 2009 after a deal made between labour unions Central Única dos Trabalhadores and Força Sindical and the producers.Since its wide release on January 1, 2010, unionized workers were able to buy tickets with a 50% discount.The film's DVD release took place on May 2009.