 He also appeared in the soap operas "The Edge of Night" and "Search for Tomorrow".In addition to his work as the announcer of numerous TV commercials, Rose was one of the voices of promotional announcements for the NBC and later ABC television networks from the late 1960s through the early 1990s.Nicknamed “The Voice of God” by colleagues because of his deep, recognizable voice, Rose was cast as something akin, actually the voice of "Death" in Woody Allen’s 1975 comedy "Love and Death".