"In March 2011, Cudi announced that a music video for "Marijuana" would be released in the spring, followed by a music video for "Mr. Rager" in the summer, then he would release a short film, directed by Shia LaBeouf, inspired by his song "Maniac", with Cage, in October 2011.In April 2011, while performing at New York City's Roseland Ballroom Kid Cudi announced he was launching his own record label.