 To this end, the first pieces of the campaign using the "Power of Dreams" slogan, which featured the Honda ASIMO robot, comprised appearances in television, direct mail, radio, posters, magazines, newspapers, interactive television, cinema, motor shows, dealerships, postcards, beer mats, traffic cones, and numerous other media.Following the initial burst of ASIMO-based spots, W+K released several "dream-based" campaigns for various Honda products, including "Pecking Order", "Seats", and "Bus Lane".By far the most successful piece prior to the launch of "Grrr" was "Cog", a 60-second television and cinema commercial for the Honda Accord, which premiered in 2003.