 "Cog", which followed a Rube Goldberg machine constructed from pieces taken from a disassembled Accord, was a resounding success both critically and financially, garnering over 37 awards from the television and advertising industries.Between the campaign's debut and the launch of "Grrr", sales of Honda automobiles within Europe increased from 170,000 to 217,000 units per year, and worldwide sales showed similar gains.The concept behind "Grrr" arose from an anecdote about Honda's chief engine designer, Kenichi Nagahiro.