 Compare the Market allows customers to compare prices on a number of insurance products including car, home, van, life, pet, travel and over 50s insurance.It has also expanded in to the comparison of items that can be switched such as energy/utilities, broadband and digital TV, as well as a range of financial products such as loans, credit cards, current accounts and mortgages.On 5 January 2009, the company launched an advertising campaign featuring a CGI Russian meerkat character named "Aleksandr Orlov" who pleads with viewers looking for cheap car insurance to stop confusing his meerkat comparison website "comparethemeerkat.com" with "comparethemarket.com", due to the similarity between the words "meerkat" and "market".