 It was permanently shut down on June 3, 2011.Founded by Avinash Karnani and Ori Schnaps in 2006 as a startup company, Thrive was conceived when the founders noticed that their twenty and thirty-something peers had little access to credible financial planning.After entering private beta in early 2008, it was formally launched at Finovate 08 in October 2008 and reached the "$100 million under management" benchmark in less than two weeks.