 In 1934, the new name Cable & Wireless (from Imperial and International Communications Limited) was designed to more clearly reflect the combined radio and cable services which it offered, without reference to the Empire.His Great (half) Uncle Sir James Pender, 1st Baronet (from Sir John Pender's first marriage), was the first chairman of Eastman Kodak (UK).Eldest son of John Denison-Pender, 1st Baron Pender, and Irene De La Rue, married Camilla Lethbridge, daughter of Willoughby Pemberton