 Thrive and MoneyRight were both shut down shortly after the departure of the original team in mid-2010.But the site was one of the earliest examples of the application of behavioral science to a web product.It was among the first to employ a JDM-specialized social psychologist (Matt Wallaert), to prove measurable behavior change ("average credit score increase of 50 points in 6 months"), and to be deliberately designed around behavior change (as compared to competitors like Mint.com, which was designed for data visualization).