 On 12 November 2012, the website started sponsoring the long-running soap opera "Coronation Street" on ITV in a three-year deal, costing around £30 million.In December 2012 another advert was launched this time featuring Maurice Wigglethorpe-Throom (played by Robert Webb) the founder of Compare the Market and his assistant Spencer who find out about Aleksandr (who makes a cameo appearance in a photograph) and Compare the Meerkat.In 2018 The BBC reported that the CMA found “most favoured nation” clauses in Comparethemarket’s contracts with insurance companies which effectively banned them from selling their home insurance at cheaper prices on rival websites.