 The name "enex100" is apparently derived from the slogan "enjoy and expect the unexpected".The name has since been simplified to "enex perth"

The initial stage of the retail project, made up of shops fronting the Hay Street Mall, opened in mid-December 2008.The second stage of the retail centre was made up of the Woolworths supermarket, JB Hi-Fi and an upmarket food court on the podium level.