 His iconoclastic pitches and lifestyle eventually brought him attention and notoriety, and he was the subject of a "Vanity Fair" article.Ades sold enough peelers to enjoy café society at the Pierre Hotel, on the Upper East Side, and lived with his fourth wife, Estelle Pascoe in her three-bedroom apartment on Park Avenue.Ades died on 1 February 2009, aged 74, only a day after being informed that he had been granted American citizenship.