 Premiering nationally in November 15, 2004, it was the first American Muslim television network to broadcast in the English language.The channel ceased operations March 15, 2012.Designed to counter negative stereotypes of Muslims, the network received attention from publications and media venues such as "Variety", NBC News, the Voice of America, "Columbus Dispatch", "Detroit Free Press", "San Jose Mercury News", "Rochester Democrat & Chronicle", "The Buffalo News" and "Canadian Press".