 They also had a very financially successful feud with "Los Espantos" (Espanto I, Espanto II, and Espanto III) in what at the time was a rare "rudo" vs. "rudo" feud.Outside the ring Mendoza, Guajardo and Lagarde often spoke out on behalf of the wrestlers, demanding higher pay and better conditions, and since they were able to generate a lot of ticket sales EMLL officials listened to their demands.In 1959 Mendoza won his first championship, defeating Dory Dixon to win the NWA World Light Heavyweight Championship.