 Their magazine-style catalogues (containing practical printing advice alongside price lists) such as "Popular Printing" and "Printcraft" were much loved and have become highly collectable.The official story behind the name "Adana" states that Donald Aspinall named the company after the city of Adana in Turkey, having served there during World War I.In his book on "Adanas", printing historian Bob Richardson notes that Aspinall's army unit never saw action in Turkey and relates another theory