 She suggested that, since there was no catchy name for what he or their Warper community members were doing, that they come up with one to make marketing his talents easier.After some brainstorming and debating between them, the name "Controllerism" was chosen.Shakey believed presenting Controllerism to the world in print would be beneficial to Moldover as an artist, Moldover reached out to his contact Ean Golden from Remix Magazine and proposed they write an article about it.