 MC Hammer and Cash4Gold also helped Essie “Big Mama” Reed for her annual toy give-away, presenting hundreds of pre-selected children from local nursery schools with presents and taking photographs.They were partnered with the Fort Lauderdale Police Department and Fort Lauderdale Parks & Recreation.Cash4Gold launched a new division in 2009 called “The Estate Buyer” which caters to individual selling high-end jewelry from brand-name manufacturers.