 At protests, conventions and on college campuses, the VIO distributed books and played "The Revolution Will Not Be Televised".They had also emailed multiple independent theaters to play "The Revolution Will Not Be Televised" year-round.In 2004, the VIO contracted public relations company Lumina Strategies, headed by former Global Exchange employee Michael Shellenberger, to help lobby for the Venezuelan government and improve the poor image of then President of Venezuela, Hugo Chávez, in the United States.