 The "Wall Street Journal" characterized Paramus as "quintessentially suburban".As of the 2010 United States Census, the borough's population was 26,342, reflecting an increase of 605 (+2.4%) from the 25,737 counted in the 2000 Census, which had in turn increased by 670 (+2.7%) from the 25,067 counted in the 1990 Census.Paramus was incorporated as a borough by an act of the New Jersey Legislature on March 2, 1922, and ratified by a referendum held on April 4, 1922, that passed by a vote of 238 to 10.