 Tuff TV was launched in 2009 as a joint venture between Luken Communications and TUFF TV Media Group LLC, owned by Tuff TV Founder Lou Seals.By July 2011, the network's main affiliates were Morris Family Broadcasting and NJR TV station groups.In mid-July 2014, Tuff TV started crowdfunding equity on SparkMarket.com to raise Investment capital, but was limited to those living in the state of Georgia.