 The campaign supports families to waste less food by encouraging behaviours to reduce food waste such as using leftovers and correct storage of food.An evaluation of the campaign conducted in 2018 found that households who had heard of the campaign have decreased their food waste to landfill by 27.1%.Perceptions of food waste

In 2014 a survey of 1,354 households was undertaken by WasteMINZ and people were asked how much food they thought they wasted and how much their weekly shopping bill was.