 In 1958 Farson, along with physicist Paul E. Lloyd and social psychologist Wayman Crow, formed the Western Behavioral Sciences Institute (WBSI), an independent, nonprofit organization devoted to research, education and advanced study in human affairs.As president of WBSI during its first decade, Farson led a number of research projects in education, leadership, communication in large organizations, self-directed therapeutic groups and the use of mass media approaches to community mental health.In the latter effort, he conducted the first televised psychotherapy group in the series "Human Encounter," aired in 1966.