 In "The Sydney Morning Herald" on 2 April 2011, it was first claimed that the airline would change its name by the end of the year, in order to create a brand more identifiable with its Australian roots.The name change was confirmed in August 2011, with the airline also planning on becoming a low-cost carrier and announcing service from Brisbane and Melbourne to Honolulu to begin in December 2011.On 17 February 2012 at 1