 In 2011, Stella Artois were chosen as Advertiser of the Year by Campaign magazine.In 2010, the seminal 1980s new-wave group DEVO and Warner Bros. Records hired Mother to help rebrand and develop unique content for the band for their first new album in 20 years, "Something For Everybody".The campaign revolved around a series of videos and microsites touting the band's desire to create the most commercially viable product through focus group testing, online voting, and even opening a fictional new office called Mother LA in Los Angeles.