 In 1969, Bolan began to change the band's style towards electric rock, and shortened their name to T. Rex the following year.This development culminated in 1970's "Ride a White Swan", and the group soon became pioneers of the glam rock movement.From 1970 to 1973, T. Rex encountered a popularity in the UK comparable to that of the Beatles, with a run of eleven singles in the UK top ten.