 In 2009 it was reported that British broadcaster BBC was interested in the format.On 25 July 2009, the competitors were announced for the programme.They include "Fair City" actor Maclean Burke, Apprentice UK contestant Ben Clarke, celebrity businessman Seán Gallagher, showbiz reporter Paul Martin, television presenter John McGuire, journalist Joe O'Shea, children's television presenter Rob Ross, former Manchester United association footballer Lee Sharpe, retired Gaelic footballer Jack Sheedy and comedian Alan Shortt.