 Rosser was born in Hampton, Virginia, and was a longtime businessman in Virginia's Hampton Roads/Tidewater area.After owning an insurance company, he got his start in the auto business when he bought a small Poquoson car dealership in 1948 for $35,000.He grew the POMOCO Auto Group to become one of the largest dealership groups in Newport News and Hampton, Virginia, opening a new $10 million sales complex in 1996 and operating at least 27 different franchises under the Pomoco Group banner along with three other businesses (Pomoco Life Insurance Co., Key Finance and Pomoco Development Inc.) employing about 350 people and taking more than $150 million in annual revenue.