 Its productions include "Battlegrounds", an MTV2 series showcasing street basketball; "Ginga", a documentary about Brazilian soccer players; "Road to Paris", documenting Lance Armstrong's path to his third Tour de France victory in 2001; and "Say My Name", a worldwide documentary project about women by Nirit Peled.Wieden+Kennedy's exploration into producing its own non-branded content was started after in early 2009 after five prior months of refinements with WK Radio, an internet radio station.WK Radio was created by singer-songwriter Janice Grube, in collaboration with Davenport and under the executive creative direction of Mark Fitzloff and Susan Hoffman.