 Because NI captures detailed information from the hundreds of IP applications that cross mobile networks, it provides the required visibility and analysis of user demand to create and deliver differentiating services, as well as manage usage once deployed.NI as enabling technology for smart pipe applications

Customer metrics are especially important for telecom companies to understand consumer behaviors and create personalized IP services.NI enables faster and more sophisticated Audience Measurement, User Behavior Analysis, Customer Segmentation, and Personalized Services.