 Kraft Foods' chocolate factory is well known as a producer of chocolate under the brands Alpen Gold, Milka, and Vozdushny, is the backbone enterprise of Pokrov.Twenty sculptors from the cities of Vladimir and St. Petersburg participated in the competition for the best design of the monument.The project to create the first monument to chocolate was awarded to Ilya Shanin, a talented Vladimir sculptor and winner of the European sand sculptors' championship whose works were displayed in the cities of Germany, Austria and Belgium.