 In 1995, KPS sponsored the KPS Video Challenge for Operation Santa Claus, in which two teams of celebrities were quizzed on their knowledge of films by Hong Kong Today presenter Hugh Chiverton at the former Furama Hotel to raise money for Sowers Action and Youth Outreach.The company also encouraged individual donations, in which the biggest donor in each store would be awarded 99 video rental coupons, while the biggest donor in Hong Kong received 999 coupons.In addition, KPS also sold videos donated by their suppliers, and forwarded proceeds directly to Operation Santa Claus.