 At the time, Asianet was the leader amongst the Malayalam channels accounting for 35% of Kerala's total advertisement market.Chandrasekhar had acquired a 51% stake in the Asianet channels (Asianet, Asianet News, and Asianet Plus) through Jupiter Entertainment Ventures (JEV) in October 2006.While there was no official word from Asianet on the size of the investment, the figure is thought to range between INR 120-150 crore.