 A 2014 study among 1,000 UK consumers, conducted by PHMG (company), aimed to determine perceptions of business call handling standards.It found just 23% of British people are happy with the way their calls to business are handled, with satisfaction levels being particularly low among the older generations - just 12% of 55- to 64-year-olds claimed to be satisfied.Despite this, it also found 45% of UK consumers are happy to hold longer than a minute during calls to businesses and only 6% are not willing to wait at all.