 before a black screen comes up at the end saying "Do not underestimate the power of PlayStation".The ad is internationally known (even though, it is a mainly European ad) and many people from the US and Asia have commented on its quality.Scott Steinberg, author of Videogame Marketing and PR and founder of Embassy Multimedia Consultants commented on the ad in 2008, saying 

"Double Life" has clocked up over half a million views on YouTube and the ad topped Joystiq.com's "Top 10 Best PlayStation Ads".