"Grand Theft Auto V" went on to break several other records such as Best-selling action-adventure video game in 24 hours, Fastest entertainment property to gross $1 billion, Fastest video game to gross $1 billion, Highest grossing video game in 24 hours, Highest revenue generated by an entertainment product in 24 hours and Most viewed trailer for an action-adventure video game.The organisations responsible for rating video games in the UK are the British Board of Film Classification and PEGI, the latter of which was elected to rate British games in 2009 and subsequently began doing so in July 2012.