 Carte was impressed by both Reeves-Smith and the Berkeley, and he effectively secured both by purchasing the Berkeley and making Reeves-Smith managing director of the Savoy hotel group.Reeves-Smith held this office from 1900 for the rest of his life, and from 1916 took on the post of vice-chairman of the company, which he also held for life.In 1904, in addition to managing the growing Savoy hotel group, which included, among other interests, the Savoy, the Berkeley, Claridge's and Simpson's-in-the-Strand, he became a director of the Savoy Theatre.