 The channel was originally promoted by Sashi Kumar with seed capital provided by Reji Menon in the early 1990s.In late 2006 Reji Menon partially pulled out of Asianet Communications, turning over control to Rajeev Chandrasekhar (Jupiter Entertainment Ventures).STAR India bought a 51% stake in Asianet Communications and formed joint venture with JEV in November, 2008.