 On May 9, 2011, Parachute Musical announced the title of their new full-length record, "Kill It Cut It Down".On August 23, 2011, the band released "Kill It Cut It Down" on their website for $2, which increased by $1 a day until reaching $10.According to the band's website, the phrase "Kill It Cut It Down" means "the abandonment of old ways; leaving behind the safe and familiar to embrace something new."