 In October, 2010, Bogusky called on the public to help write a new Consumer Bill of Rights for the 21st Century.Partnering with friend Rob Schuham and his wife Ana Bogusky, the FearLess Cottage serves as a creative consultancy, business incubator, and media laboratory.In January 2011, Bogusky and Schuham partnered with designer John Bielenberg to launch COMMON, a creative community for accelerating social ventures under the shared values of a unified brand.