 DWDG-TV, together with other GMA's sister UHF stations nationwide, were launched as an all-female lifestyle channel QTV (standing for Quality Television; later renamed as simply Q in March 2007).With the return of its TV operations, its flagship station in Metro Manila was DZOE-TVwhich GMA lease as part of a partnership with the religious broadcaster ZOE Broadcasting Network (gaining control of the station in exchange for providing equipment for ZOE, and allowing airtime for ZOE-produced programming on QTV), with the GMA-owned flagship station in Manila serving as a UHF translator (GMA had previously operated as the independent station Citynet 27, before it went silent in the middle of 2001).The new network would feature a lineup predominantly aimed towards women, with a mixture of domestic and imported lifestyle programs and dramatic series.