 Ternasky was dissatisfied with the skateboarding industry at the time, an industry primarily composed of older business owners who were no longer directly involved with skateboarding, and proceeded to initiate a "rebirth" of the industry, providing the team riders in his new company with a level of freedom that had not been witnessed up until the formation of Plan B. Rocco further explained, "People just wanted to be a part of it because it was so rad.