 A CNN survey found that 70% of callers in the United States who are holding the line in silence hang up within 60 seconds.A study by North American Telecom found that callers hearing music on hold will stay on the line 30 seconds longer than callers experiencing silence, and callers hearing commercials on hold will stay on the line for up to 3 minutes longer.In November 2011 an omnibus survey of more than 2,000 UK consumers highlighted several key figures related to modern business
communications and specifically to on hold messaging.