 The film's producers independently booked a four-day East Coast premiere in New York City at the People's Improv Theater from April 28 to May 1, 2010.During the NYC premiere, ESPN dedicated an entire episode of its sports journalism program "Outside the Lines" to the Sonics saga and "Sonicsgate" movie, showing a 3-minute trailer of the film and having director Jason Reid on as a guest contributor.In May 2010, the Park City Film Series gave "Sonicsgate" a special selection to screen in Utah at the Park City Film Music Festival, which recognizes films with the best musical scores and soundtracks.