 On March 5, 2010, Billabong International Limited confirmed an exclusive ten-year licensing agreement with Plan B. Paul Naude who at the time was President of Billabong North America, stated, "Plan B is an authentic, progressive brand and this arrangement will allow its management to focus on its core capabilities while leveraging the global infrastructure of the Billabong group".At the core of the deal was the unification of the Element and Plan B brands under the Branch Distribution company, but after an initial website launch, the company did not develop further in the public realm and a website did not exist at the beginning of 2014.In late March 2010, the brand also announced a partnership with the Paul Schmitt Stix Factory for the manufacturing of its skateboard decks.