 Oscar Udeshi created his brand "Udeshi" in 1999 and was invited as a rising star to Pitti Uomo in Florence and CPD in Düsseldorf, and as guest designer of SEHM in Paris.He was one of the youngest menswear designers to show his creations on the catwalks of Paris showing at the British Ambassadors Residence in Paris, the same venue in which other fashion icons such as Vivienne Westwood and Sir Paul Smith first started showing.He was the only menswear designer to have his creations shown at the “on the cuff” exhibition, on the history of cufflinks at Goldsmith's Hall in London.