 The Saadé family traces its mercantile roots to the 18th and 19th century with prominent representatives such as Gabriel Saadé (1854-1939) and Rodolphe Saadé (1900-1956).With an initial involvement in commodities’ trading and various industries, the family developed maritime and land transport activities on the initiative of Johnny Saadé, Rodolphe’s son, in Syria, Lebanon, Jordan, Iraq, and France.Johnny Saadé shifted his activities to the wine making, tourism and real estate fields.