 In the spots an energy drink-loving goat character called "Felicia the Goat" is consecutively being "scapegoated" in a diner, in prison, and on the road.During the 60-second ad in prison, a battered white woman on crutches examines a police line-up consisting of several African American men and one goat, while the goat antagonizes the woman.Syracuse professor and social critic Boyce Watkins stated that the ad was "arguably the most racist commercial in history."