 The new system logged more than 100,000 rides in its first two months of operation.Portland's reputation as a bike-friendly City was enhanced by The Yellow Bike Project, a 1994 civic engagement action led by local activists Tom O'Keefe and Joe Keating.O'Keefe proposed painting donated bikes – repaired by at-risk-youth served by the Community Cycling Center – bright yellow, and deploying them for free use around Portland.