 V8 Supercars became the naming right category of the event for the first time in 2010 after racing as a support category for international open wheel racing for many of the previous Surfers Paradise events.In 2009 V8 Supercar were the leading category but not the naming rights category as that had been previously marketed as a double header with A1 Grand Prix who failed to arrive.In an altered format for 2010 the races would take place over two races with a driver change in the first time a third co-driver event was held in an Australian touring car season since 1990.