 Carvalho announced his intention to seek a full four-year term in the 2010 mayoral election.Carvalho easily won the nonpartisan mayoral primary election held on September 18, 2010, garnering 13,024 votes, equivalent to 75.7% of the vote.Carvalho's only primary challenger, Diana LaBedz, a substance abuse counselor who campaigned against plastic bottles and genetically modified organisms, came in a distant second in the primary with 2,548 votes, or 14.8%.