 Ziliak's current projects include Guinnessometrics, that is, a wholesale rethinking of experimental philosophy and econometric practice after William S. Gosset (1876-1937) aka "Student", the inventor of "Student's" t and celebrated Head Brewer of Guinness.Ziliak's Guinnessometrics was twice featured on BBC Radio 4's "More or Less" program, hosted by Tim Harford, and later in many other media such as The Wall Street Journal Europe, Financial Times, Salon and The Washington Post.Guinnessometrics argues that randomization plus statistical significance does not equal validity.