 In 1998, Dranoff co-founded the modern Brazilian music label Ziriguiboom in association with Belgium's Crammed Discs, launching the international careers of artists Bebel Gilberto, Celso Fonseca, Cibelle, Zuco 103, Trio Mocotó, Bossacucanova, Apollo Nove, DJ Dolores and the late producer Suba.To date Ziriguiboom has released over 30 albums and compilations including "SambaSoul70", "Brasil2Mil" / "Soul Of Bass-O-Nova", "Ziriguiboom" / "The Now Sound Of Brazil" and more.In December 2008, Béco co-produced the RED HOT + RIO 2 LIVE concerts at Brooklyn Academy of Music (BAM).