 At the time, it was planned to be the lead single of Jean's eighth studio album, titled "Carnival Vol.III" (originally announced as "Clefication") which the duo themselves later described as being so similar to their collaboration that they see it as being "a new Knocks album".When approaching April, the album's success grew as the collaborations with Magic Man, Carly Rae Jepsen, and Wyclef Jean all received promotion from various advertisements and television shows across the US.