 Originally Sinclaire wanted to start a hard rock band, but was later drawn into electronic music.According to the website of his current label SinclaireStyle, Sinclaire began involved in the Eurobeat scene in 1990, when he joined the label A-Beat-C as a freelance producer.He was present when the label established a long-term partnership with Japanese label Avex Trax, thus pushing the distinct genre into the international market.