 As of January 2011, the single sold 3 million copies in the US, making it the group's fourth to do so.The music video for "The Time (Dirty Bit)" was released on November 23, 2010 and was directed by Rich Lee, who earlier directed the video for "Imma Be Rocking That Body", Pasha Shapiro And Ernst Weber.It opens with a zoom-in to a city street where, as will.i.am sings the beginning, his head voxelizes and transforms into a television screen where Fergie is projected during her solo.