 On December 4, 2010, Blizzard Entertainment began to incorporate links to Wowpedia, as well as the database site Wowhead, into the new version of its World of Warcraft Community Site.Wowpedia's usefulness and strength as a wiki is in its establishment as a touchstone of "participatory culture", a "discourse community [...] in which more experienced contributors and various types of administrators play more or less strong roles in the editing process, often asking questions about edits made and offering suggestions.