 Due to its urban bicycling efforts, Portland has earned multiple "bicycle-friendly city" awards, including being awarded platinum status by the League of American Bicyclists, and it ranks highly among the most bicycle-friendly cities in the world.In July 2016, Portland launched a bike share program, named "Biketown" because of a naming rights deal with Nike, with 1,000 bikes and 100 stations.It is operated by Motivate.