 The company was founded in 1989 by former employees of Giant Bicycles, and was headed by Tom Jeng until 2011, when he left to form Jovial Bike Components.Kinesis manufactures and markets its own brand of frames, forks, complete bicycles and accessories which are available only in Argentina, Australia, Brazil, Chile, Colombia, Germany, Israel, South Korea, Malaysia, the Philippines, and the United Kingdom.Brands also manufactured by Kinesis include Commencal, Diamondback Bicycles, Felt Bicycles, GT Bicycles, Haro, Ideal, Jamis, K2, Kona, Kross, Raleigh, Redline Bicycles, Santa Cruz Bicycles, Schwinn, Storck, Sunn, Titus Cycles, Torker, and Trek — as well as the brands marketed by the U.S. company Bikesdirect.com