 Taking an oversized brandy snifter from a display, Marcus gathered cashmere sweaters of various colors, arranged them in imitation of a pousse-café, topped with a white angora sweater to simulate whipped cream, and in place of a cherry, garnished the concoction with a 10-karat ruby ring, at a total cost of $25,350, which the customer gladly paid.When one customer decided his Christmas purchases were not sufficiently impressive, Marcus helped to arrange a full duplication of the store's display window, complete with mannequins and lighting, inside the man's home.Despite his love of such larger-than-life salesmanship, Marcus also maintained the assertion of his father, Herbert, that "there is no good sale for Neiman-Marcus unless it is a good buy for the customer."