 Stanley Marcus would sometimes persuade the buyer to purchase a lower-priced item that he considered more suitable, as when a man shopping for a mink coat for his 16-year-old daughter was personally steered by Marcus toward a $295 muskrat coat instead, as being more appropriate to her youth.Marcus also routinely insisted customers would be wiser to buy the top quality of a reasonably priced line rather than scaled-down or second-rate versions of an expensive product.Marcus continued throughout his tenure to hold tightly to his father's assurance that he would be able to maintain and act on his political convictions while running the business.