 In 2010, WGN's telecast also included a texting address for Canadian viewers to text in their pledges to MDC for an automatic $10 donation, aside from texting charges; this coincided with the MDA's launch of their own text-to-pledge service.Most border stations would also show either the local pledge number for the Canadian portion of their viewing area (as WMYD did), or the national Canadian number.When the MDA reformatted the telethon in 2011, it no longer allowed its border Love Network affiliates to display any pledge numbers for Canadian viewers.