 Conscious of the role of the media in fashion promotion, Marcus prompted the members of the National Retail Dry Goods Association to convince their local press outlets to treat women's fashions as a serious subject rather than as an object of ridicule.He solicited nationally famous women to proclaim their support of the new standards; "TIME"'s report on the WPB quoted author Adela Rogers St. Johns predicting, "The overdressed woman will be as unpatriotically conspicuous as though she wore a Japanese kimono.