 He has come to see cybernetics and design as "opposite sides of the same coin".As outgoing President of the American Society for Cybernetics (a subject he saw as both a subject in its own right, and a subject that—like mathematics—can throw light on other subjects), he commented on and brought together other, different subjects mainly through establishing analogies.The American Society for Cybernetics recognised the contribution made by both his wife and himself to the society in a Special Award (2014).