 The pregnancy indirectly led to the eventual founding of Neiman-Marcus, as Herbert Sr. decided to leave Sanger's, where he was a buyer of boys' clothing, when he deemed his raise insufficient to support a family.Returning from two years spent in Atlanta, Georgia, establishing a successful sales-promotion business, the Marcuses and Neimans used the $25,000 made in the sale of that business to establish their store at the corner of Elm and Murphy.Given that the family's other option for the money was to invest in the then-unknown Coca-Cola Company, Marcus loved to say that Neiman-Marcus was established "as a result of the bad judgment of its founders."