 In 1950, with the death of Herbert Marcus Sr., Stanley Marcus was elected president and CEO of the company, with Carrie Marcus Neiman as chairman of the board and other family members like Minnie Lichtenstein Marcus and Lawrence Marcus taking on more responsibilities.Neiman died in 1953, in which year "TIME" proclaimed that Stanley Marcus's "combination of showmanship and salesmanship" had been instrumental in increasing the company's annual revenue from $2.6 million in 1926 to $20 million.Marcus began yet another Neiman-Marcus tradition, the "International Fortnight," in 1957 as a way to attract customers in the lull between the fall fashion rush and the Christmas shopping crunch.