 Because many economic and social obstacles to relationship dissolution have been eroded, sex appeal and relationship smarts may be necessary to compensate for devalued traditional traits, such as a strong work ethic or good and stable income.There is evidence that the stigma against dating coaches is weakening.Both the film "Hitch" (featuring Will Smith) and the reality TV show "The Pick-up Artist" indicate a growing awareness of the presence of dating coaches in society and their function.