 However, the Boardwalk and Baseball theme park was very rapidly becoming a financial disaster.The owners and developers of the park, Harcourt Brace Jovanovich (now Harcourt, a division of Reed Elsevier), put very little money into the park, and almost all money went into the baseball stadium.The property was originally a failed park called Circus World, and HBJ simply renovated and re-opened the park, without adding new rides, hoping that the renaming along with the stadium would allow it to compete with nearby Walt Disney World.