 With the film a financial success, the next film was quickly underway "Quest for Camelot".Arthur Rankin Jr. the head of Rankin/Bass Productions, who had been brought in to co-produce the film, was able to convince the Rodgers and Hammerstein Organization who is in charge of the rights to their works that an animated feature film "would be a superb way," to expand the property.Prior to the theatrical release of the "Quest for Camelot" it's writers David Seidler and Jacqueline Feather were contracted to adapt The King and I for Morgan Creek, to be released under the Warner Bros. Family Entertainment label.