 After producing 3-D cards for Kellogg's for several years, they first released a set of nationally distributed baseball cards called Sportflics in 1986.Two years later, Optigraphics changed its name and released its first proper baseball card set called Score.The Score brand changed the baseball card industry from the "Big Three" (Donruss, Fleer, Topps) that had been in place for seven years prior.