 His main interest was to design frameworks that support many different understandings and interpretations.In his time as President of the American Society for Cybernetics (2009–2014), Glanville addressed the challenge Margaret Mead set the American Society for Cybernetics at its inaugural conference in 1967, that of applying cybernetic ideas to the formation of the society itself.While the main legacy of Mead's remarks has been the development of the epistemological concerns of second-order cybernetics (the cybernetics of cybernetics) by von Foerster and others, Glanville addressed them more directly in the innovative conversational (cybernetic) formats of the society's conferences, interpreting second order cybernetics in terms of how cybernetics may be practised "cybernetically".