"Faced with increasing shortages in silk and even new synthetics such as rayon, which seemed likely to create long lines of dissatisfied customers seeking a product in inadequate supply, Marcus created the Neiman Marcus Hosiery-of-the-Month Club, which sent two pair of stockings in fashionable shades to each female charge-card customer, with no membership fees.In his memoirs Marcus recalled, "Many women opened charge accounts just to become members of the club, and in a short time we had a membership of over 100,000, extending all over the country."