 In a 2003 article on the 40th anniversary of the assassination, Ralph Blumenthal of "The New York Times" praised the message as "strik[ing] a perfect balance", though he notes the author met not only with support from some, but from canceled accounts and "anti-Semitic attacks" that only increased after an article in "Life" reminded readers of Marcus's Jewish heritage.Following Kennedy's death, Marcus maintained close ties with Johnson and his administration, being considered for diplomatic posts to France and to the United Nations General Assembly while continuing to run his company and providing the wedding dresses for both the Johnsons' daughters, personally assisting Luci Johnson in selecting the designer for her own dress and the styles for the bridesmaids' gowns.After Johnson's retirement, Marcus's invitations were among the few the former president and his wife continued to accept.