 On February 10, 2012, the MDA announced that the 2012 edition would be cut to three hours (from six hours the previous year), airing during primetime on Sunday, September 2, 2012, still syndicated to the Love Network stations.The 2012 edition, renamed the "MDA Show of Strength" (moving away from its heritage as a telethon), was executive-produced by R. A. Clark, a notable producer and son of Dick Clark.The show was also seen first-run in the Atlantic, Eastern and Central time zones at 8 p.m. ET/7 p.m. CT, with the special tape-delayed in the Western time zones at 8 p.m. PT/7 p.m. MT.