 Jim Herr began transferring control of the company to his sons, Ed Herr and J. M. Herr, in the 1990s, with Ed taking over as company spokesman.Jim Herr retired as company chair in favor of J. M. Herr in January 2005, but remained on the board of directors until his death.Jim Herr died on April 5, 2012, at the age of 87.