 PINK has a college line that focuses brand recognition through public university athletics, started in 2008 under the leadership of Richard Dent.The company has partnered with both MLB and the NFL for lines launched by Prinsloo as well as then Angels Chanel Iman, Erin Heatherton, and Candice Swanepoel.Since then, spokesmodels, including Hosk and Jessica Hart, have attended sporting events to promote joint ventures with MLB and the NFL.