 Silverjet’s website, designed by Prospect, began taking passengers' bookings for flights on 12 October 2006, for a standard fare of £999.Silverjet's first scheduled flight between London Luton and Newark began on 25 January 2007, and a second daily service on this route was launched on 23 September 2007.Services from London Luton to Dubai International commenced on 18 November 2007, and the airline planned to launch other long-haul destinations in the future, but this expansion was halted because of Silverjet's financial troubles.