 The station broadcasts a Top 40 (CHR) format branded as "Pop 96.5".After receiving approval in 2005, the station was launched in 2006 with a contemporary hit radio format as "Tag Radio" and later, "Tag Radio X", after its sister station in Quebec City, CHOI-FM.The 96.5 FM frequency was formerly occupied by a low-power tourist information radio station, CFDT in Ottawa, which began operations in the early 1990s  and was also used in 2002 for a special event radio programming at 96.5 MHz in Gatineau with the callsign CIRC.