 Starting in 2010, the brand marketed their product line at spring break parties, often hosted by a pair of female models (including Behati Prinsloo, Chanel Iman, Elsa Hosk, Rachel Hilbert, Sara Sampaio, and Devon Windsor) and a male guest such as Alexander Ludwig, Nick Jonas, Cody Simpson, or Diego Boneta 

The brand, via a "PINK Nation" campaign, has also promoted their products with campus bashes featuring popular performers, as in 2014 with Iggy Azalea at University of Nevada Los Vegas.Additional models appeared at events for the brand, including Taylor Marie Hill, Emily Didonato, and Jessica Strother as well as the celebrity Ashlee Simpson.There has been segment for PINK in the annual Victoria's Secret Fashion Show from 2006 to 2018, the final year the show was held.