 The three-story Mediterranean Revival Style structure located at 1214, 1216, and 1218 First Street was designed in 1925 by the architect Dwight James Baum as the headquarters of the Sarasota Times newspaper.By November 1925 the construction firm of Ricketts and Haworth had started work on the foundations of the Sarasota Times Building but ceased work due to the revision of the original plans for the building.The Times Building was designed in the Mediterranean Revival Style which was in keeping with the other Baum designed projects under construction or planned for the Broadway area including the Burns Realty Company, the El Vernona Hotel (Later called John Ringling Towers, now demolished) and the El Vernona Apartment (Currently called Belle Haven Apartments).