 Aluko became an Adidas ambassador in January 2020, joining the popular campaign "Rent-A-Pred" with former Brazilian footballer Kaka.Aluko released her first memoir autobiography "They don't teach this - Lessons in the game of life" in August 2019 which received a long list William Hill Sports book of the year nomination and shortlist nomination for Telegraph Sports book of the year 2020.In May 2020, Aluko published a series of tweets that appeared to criticise people placed on the UK government's furlough scheme introduced in response to the pandemic of COVID-19.