 Superficially a studio debate, as each episode progressed the subject was often digressed from heavily.The format of the show changed somewhat after the first couple of episodes with the character of "General Zod's nephew" Andrew Zod being dropped, and the clips of people being interviewed on the street becoming clips of Brand trying out a given activity and acting in a skit in relation to that week's topic.The viewing figures for the first episode were seen as disappointing, being beaten by nearly all of E4's main multi-channel rivals, despite a big publicity and promotional campaign for the show.