 Starting August 25, 2011, Unitrin officially began operations as Kemper Corporation, with trading on the New York Stock Exchange as the KMPR ticker symbol.On May 2, 2012, Unitrin Direct officially changed its name to Kemper Direct.On July 19, 2012, Kemper Corporation announced it would cease direct marketing activities for Kemper Direct, after having placed Kemper Direct into a runoff strategy.