 The company was the official sponsor of The England Band, who also play for Sheffield Wednesday.The company sponsored the 2009 UK Snooker Championship, and the winner, China's Ding Junhui, was awarded his body weight in meat pies, 276 to match his 69 kg weight.He later announced that he would donate all the pies to Homeless and Roofless at Christmas (HARC), a Sheffield-based charity.