 PROMO magazine has credited Gary M. Reynolds, founder of GMR Marketing, with being the pioneer in the practice of engagement marketing.It has cited Reynolds' formation of the Miller Band Network in 1979 as the seminal engagement marketing moment.In Japan, Tohato launched two new snacks brands, "Tyrant Habanero Burning Hell Hot" and "Satan Jorquia Bazooka Deadly Hot" in 2007 in an award-winning campaign which broke new ground in engagement marketing by combining multiplayer online gaming with advertising, on a mobile phone.