 The site of the apartment complex overlooking Sarasota Bay, marked the northern gateway of the Broadway Development, which included the El Vernona Hotel (later known as John Ringling Towers), the Burns Realty complex, and the new headquarters of the Sarasota Times newspaper.The Broadway development was spearheaded by Owen Burns, who commissioned the architect Dwight James Baum to design the hotel, offices, and apartment for his development.The area was well-planned and unified by the selection of the Mediterranean Revival Style for all new buildings.