 In 1995 Tadiran decided to sell the Ituran concept to a group of investors for $250,000 USD.In 1998 the company had an initial public offering on the Tel Aviv Stock Exchange, raising the capital required to develop the service overseas in the United States, Brazil and Argentina.In November 1999, Ituran acquired Tadiran Telematics, which continued to manufacture the vehicle tracking systems Ituran was using for its services, for $10 million.