 In an attempt to combat the critics, particularly regarding Product Red's Transparency, around 2008, they implemented a calculator to show consumers how many doses of treatment would be received with the purchase of a Red Product.With this, some have stated that, "the campaign offers the illusion of activism without requiring behavioral changes or political engagement".While this critic shows that there are negative aspects of this program, he also states that "it finds a way to generate something positive out of the currently existent system".