 The first children's book published by the dependent imprint seems to have been in 1967.Karl ran the Atheneum Books for Younger Readers, Aladdin, and Argo imprints until she retired in 1985.In October, 2002, Eloise Flood was appointed to the newly created position of "Vice President and Publisher" of Simon & Schuster's Children's Publishing Paperback Group, the role encompassing both the Aladdin Paperbacks and Simon Pulse imprints.