 It is thought this re-structure announcement, and the resultant automatic role demotions of the business unit CEOs, resulted in the resignation of Delfin Lend Lease's then CEO David Keir.On 17 February 2011, Lend Lease Corporation announced a rationalisation of its brands in order in increase recognition of the Lend Lease name.Some of the group's brands were immediately renamed, however as Lend Lease's primary consumer business, Delfin did not.