 The 1959/1960 season’s themes were “Investment in Understanding” and “Through wisdom is an "(sic)" house builded "(sic)" and by understanding is it established.” The series opened on November 2, 1959 with a lecture by Dr. Alfred P. Haake, a businessman, titled “America Unlimited.” The season continued with book reviews, a demonstration by cartoonist Six Hix of Chicago, a performance of the Christmas play "The Gift Supreme", talks, lectures, an art history presentation, and a seminar on business tips for women.All money raised that was not put back into the club for day-to-day expenses was given back to the town, or to state work, or other philanthropies.To keep the public up to date on goings-on at the club, the Woman’s Club published weekly notes in "The Sarasota Times", which was founded in 1899 as Sarasota’s first newspaper.