 Landman was succeeded by Amy Hauk as CEO in 2019.The PINK line has been promoted through college tours, and in 2011, the brand continued to work in partnership with NFL teams to market apparel containing team logos to teenage girls and college-aged women.Reports of declining sales at PINK began to appear in 2018, following shifts in consumer preferences towards athleisure and a move towards more body-positive brands of underwear than parent brand Victoria's Secret.