 Scholars argue that this sacrifices the purpose of movements such as Product Red.Jessica Wirgau, a professor at the Virginia Polytechnic Institute stated that, "Red not only misses the opportunity to promote civic engagement with its audience but also... gives corporations the power to decide which causes should be supported and to what degree".Another critique is that Product Red's expansion into traditional fundraising techniques, such as art auctions, undermines its claim to be a different and more sustainable approach to raising money for AIDS.