 with Rao having been recruited as the media advisor to the state.In 1993, Reuters purchased a stake in ANI, which was allowed to exert a complete monopoly over the Reuters feed; Prem's connections with Peter Job helped the cause.Also, along the 90s, Sanjiv had a meteoric rise through the ranks (along with Smita) and his shrewd managerial instincts increasingly divorced journalism from the organisation's goals.