"Fáilte Towers", an RTÉ reality programme broadcast in Ireland in 2008, incorporates this word in its name as well.The accent above the "a" is a diacritic known in Irish as the "síneadh fada" (literally, "long stretching", as it lengthens the vowel; often called just the "fada" in English), and as the "stràc" (pronounced ) in Scottish Gaelic.