 As Sandbrook put it, "Thanks to the enthusiastic salesmanship of McGowan and her fellow presenters, the emerging youth culture that had once been confined to the capital [London] or to the great cities could now be seen and copied almost immediately from Cornwall to the Highlands".The musician and jazz critic George Melly thought "RSG" "made pop music work on a truly national scale ...It was almost possible to feel a tremour of pubescent excitement from Land's End to John O'Groats".