 The name of the character was therefore a combination of the first name Cleopatra taken from its American blaxploitation predecessor Cleopatra Jones, and of the Asian surname Wong, an extremely widespread name among Chinese population or populations of Chinese descent.The character’s name ended being catchy and served as the main marketing tool to promote the first installment of the media franchise, the use of the phrase "they call her…" putting the name almost on a pedestal.As a matter of fact, this was also in line with the trend of the day, as in the 1970s there was a vogue for titles of that sort, including spaghetti westerns "They Call Me Trinity" and "They Call Me Renegade", Swedish action-thriller "They Call Her One Eye", Sidney Poitier-starring drama "They Call Me Mister Tibbs!