 KVVV also carried syndicated programming.By late 1968, much of the staff was laid off, and the stock market program was cancelled.As a result, the station was generally on the air only in the afternoons and evenings—signing on between 2 p.m. and 3 p.m., and signing off at 10 p.m.

KVVV lost so much money in its only year in operation that the owners closed the station down on August 31, 1969.