 The original cover featured a giant red square, a reference to the bold color in the Pantone Matching System for which the publication is named.Past contributors include Matthew Barney, David Woodard, Helene Hegemann, Hedi Slimane, Daido Moriyama, Juergen Teller, Hans Ulrich Obrist, Wolfgang Tillmans, and Rem Koolhaas/OMA.The fashion section has featured stories by Steven Klein, Mario Sorrenti, Collier Schorr, Inez Van Lamsweerde, Fabien Baron and Alasdair McLellan.