 Quick turnover, high-visibility marketing campaigns for bestsellers, and corporate "superstore" bookstores have all made it less common for unique and older texts to be published.Geoffrey Sauer has argued that the costs this marketing adds to all books discourage people from leisure reading as a common practice.Publishers, he argues, then tend to encourage authors to write books with strong appeal to the current, undermining (if unknowingly) writings with longer-term implications.