 It is based in Southport on Merseyside, and was quickly recognised by the National Union of Journalists as well as other media groups, authorities and organizations as a newspaper.This recognition was due to the fact it was only run by certificated professional journalists (often the journalist held NUJ or IFJ ID/certification).As a result, they had to follow and run under the rules of the UK Press Complaints Commission's Code of Practice and the NUJ Code of Conduct.