 By 2000, India had seen a boom of private 24X7 news channels; however, unsustainable revenue models meant that they did not have the capacity to hire video-reporters across the country.Coupled with Bhartiya Janata Party's ascendancy to power, it provided the scope for a massive expansion of ANI's domestic video-production capacities.Asian Films TV was incorporated in 2000 to provide feed for newspapers and periodicals.