 ITA lobbying led to the Irish Tourist Board being established by the Tourist Traffic Act 1939.This was renamed An Bord Fáilte by the Tourist Traffic Act 1952, which created a separate body, Fógra Fáilte, to handle publicity.The Tourist Traffic Act 1955 remerged the two as Bord Fáilte Éireann (BFÉ or "Bord Fáilte").