 After the release of "Happy" (2006), Allu Arjun was reported to be keen to act in the Telugu remake of "Sivakasi" (2005) starring Vijay and Asin in the lead roles.He later accepted to act in a film directed by Puri Jagannadh and produced by DVV Danayya under the banner Universal Media.The title was confirmed as "Desamuduru".