 The ratings for the second series which launched peaked at 884,000 viewers, which gave it 5.9% audience share and taking 60% of the 16–24 demographic, however this was still more than 500,000 viewers down on its series one premiere.The series finale attracted an audience of 740,000 on E4, equating to a 4.65% share of the audience.The start of the third series drew in 877,000 viewers, proving popular with its key audience demographic of younger people—56.2% of viewers were aged between 16 and 34.