 The Desafío Corona was established in 2004 by NASCAR Mexico, a joint-venture between NASCAR and Mexican entertainment group OCESA, with the idea of developing stock car racing in Mexico, and fueling a transition from the country's historically Open-wheel car racing fan base to stock car racing.From 2004 to 2006, the Desafío Corona grew considerably in infrastructure, as well as in number of fans, drivers and sponsors.The NASCAR Mexico Corona Series was officially presented at the 2006 Desafío Corona award ceremony.