 FringeWare, founded in 1992, was one of the early commercial sites on the Internet.It experimented with mixing subcultural analysis and ecommerce, hence the name "fringe" plus "ware".Through work at FringeWare in support of small press publishers and fringe subcultures, Nathan also helped produce a series of performance art shows during 1997–1999, including events for Robert Anton Wilson, Survival Research Laboratories,
Church of the Subgenius, RTMark, and Negativland.