 Between January 1 and March 31, 2008, the paper was estimated to reach less than 20 percent of households in Durham and Orange counties, its primary subscriber base.Furthermore, having lost 10.8 percent of its weekday subscribers between March 2007 and March 2008, "The Herald-Sun" suffered the largest circulation loss of any daily newspaper in North Carolina, and was only one of two that lost more than 6 percent, the other being High Point's Paxton-owned "Enterprise".By comparison, "The Herald Sun" primary market competitor, the Raleigh "News and Observer" lost less than one percent of its daily subscribers in the same period.