 Maya is chosen based on her continuous efforts in promoting the need to preserve and conserve the environment.One of her successful endeavors as the River of Live ambassador, is when her awareness campaign on clean rivers has turned into internet phenomena known as #MayaRiverChallenge.The trend started when Maya uploaded a photo of herself dipping her head in a cool stream on Instagram since then Malaysian netizens have uploaded their own versions of it on various social media platforms.