 The use of "white papers", press conferences, advertising (in all media) or the distribution of research (independent or not) often is an important aspect of the publicity campaign.The creative release of information to the public is increasing.Demonstrations, the use of street theater and music, picketing, leafleting, bannering and disruptive tactics (such as projecting images on a plant's walls at night or using "human flies" to climb buildings and hang banners) are increasingly common means of attracting public attention in an age where information overload is common.