 The purpose of the research is to provide consistent and accurate, market-by-market information to assist in the buying and selling of community newspaper advertising space.Results of the two ComBase studies show that "The Whitewood Herald" has an 85% reach into its market area, far exceeding all other media including television, radio, daily newspapers and other periodic publications.In print media, "The Herald" nearly triples its nearest rival, the Regina daily newspaper weekend edition, which reaches only 34%.