 Comprehensive campaign

A comprehensive campaign is labor union organizing or a collective bargaining campaign with a heavy focus on research, the use of community coalition-building, publicity and public pressure, political and regulatory pressure, and economic and legal pressure in addition to traditional organizing tactics.The comprehensive campaign is a labor tactic primarily used in the United States, where labor unions lack many of the legal protections accorded their counterparts in the European Community and where cultural norms against unions are not as strong.