 In 1984, FLOC asked Ray Rogers (who had left ACWA and founded a consulting firm that helped unions run comprehensive campaigns) for help.Rogers developed a comprehensive campaign strategy which included a well-publicized demonstration at a Campbell Soup shareholder meeting and targeted three members of Campbell's board of directors for economic pressure.In February 1986, Campbell and its growers recognized FLOC as the workers' representative and signed a collective bargaining agreement which provided for wage increases, grievance resolution, insurance, and committees to study pesticide safety, housing, health care, and day care issues.