 Geoff Stirling, a new age enthusiast and Canadian-American media mogul, had an unspecified stake in the station.KBSZ also made moves to increase its coverage; it picked up use of a translator from KEDJ at 96.3 MHz, improving its signal in metro Phoenix.It also moved its main signal to 94.1 with increased power in March 1996; the KBSZ call letters also turned up on the AM station on March 1, 1996, where they remain today (even though the station has moved across the Valley to Apache Junction).