 The campaign made David Kramer into a household name and was to continue for the next thirteen years - probably the longest running celebrity endorsement this country has seen.With his trademark red veldskoen shoes, bicycle and guitar, he became a household name as the face of the SA Volkswagen Microbus advertisements.Kramer and Taliep Petersen first met in the mid-'70s at a folk concert staged by Des and Dawn Lindberg at the University of Cape Town.