 Singer Anthony Kiedis has stated in interviews that the song is about a person's imaginative spark or inspiration.On March 6, 2007 the Chili Peppers announced a contest for someone to direct a video for the song through their YouTube channel.On June 2, it was announced on the website that the winner was chosen out of 2,600 submissions and was informed, but the official announcement to who won was announced on June 18.