 Suggs is presented as a used car salesman/criminal (with mask, bowler hat and black suit/vertical striped shirt).The video implies that Suggs' character has his friends steal cars for his business, though at the start of the video it is implied that he has been caught for his crimes by the police (with the song being him pleading his innocence).In one sequence, the costumed band gather round as Chris Foreman (in police uniform) plays the song's guitar solo on the "Super Yob" guitar, previously owned by Dave Hill of Slade.