 In the summer of 2011, Gain detergent sponsored the "I Use Gain and I Smell Like a Million Bucks" video contest.A grand prize of $1 million, paid out in annuity form of 20 annual installments at $50,000 each before taxes, or a lump-sum equivalent, was offered which was the largest guaranteed prize in video contest history.After several weeks of voting on Facebook, Lance Merkley of Richmond, Washington, was declared the winner of the public votes and the $1 million prize.