 On January 1, 2011, Chris purchased the Herald.During his time in the newspaper industry, Chris has spent decades representing the industry at both the provincial and national levels, serving on the Saskatchewan Weekly Newspapers Association board of directors from 1995 until the present, and the Canadian Community Newspapers Association board of directors from 2001 until 2013.In October 2013, the Herald was sold to Grasslands News Group, a company founded by four newspaper partners consisting of Chris Ashfield, Greg Nesbitt and Ryan Nesbitt of Shoal Lake, MB, and George Brown, of Ponoko, AB.