 The goal of the community campaign element varies, depending on the research outcomes.Community campaign tactics may merely extend to coordinating publicity and or joint lobbying, but may also encompass boycotts, information-gathering, electoral politics, educating the community about labor unions, enhancing or impugning reputations, viral marketing and more.Establishing community-based "workers' rights boards"—led by prominent religious or civic leaders—or other investigatory bodies is also common.