 The circulation was initially located east of the main convection, due to the presence of wind shear.Convection increased near the center despite the shear, and on July 22 the depression attained tropical storm status about 400 mi (650 km) south of Manzanillo, Colima; it was named "Emilia" by the NHC.Around the same time, the storm was developing better-defined rainbands, and with favorable conditions expected, Emilia was forecast to attain hurricane status; the NHC noted the potential for rapid deepening as the storm passed near southwestern Mexico.