 The new editor, Bob Ashley said the job cuts were made because of financial reasons.He explained that fired employees were escorted from the building immediately due to security concerns and on the advice of the company's lawyers.On July 30, 2008, "Herald-Sun" editor Bob Ashley announced a new round of staff layoffs and content reductions, citing the paper's poor revenues and admitting that the quality and quantity of the information presented in "The Herald-Sun" was not satisfying readers.