 An accompanying music video was shot by Masashi Muto; it features Amuro walking around a city, singing in the winter time.With additional promotion through Japanese commercials and television shows, the song has been performed on several concert tours by Amuro, including her 2007 Play tour and 2008 Best Fiction tour.On December 28, 2006, Japanese magazine "CD Journal" confirmed the release of a new single, entitled "Baby Don't Cry".