 In May 2013 Smith collaborated with a Korean designer, Choi Bum Suk, to create a pop-up store in which customers can buy clothes with their collaborated logos.Smith raised controversy in 2016 after modelling in a womenswear campaign for Louis Vuitton wearing a skirt.Explaining his choice to wear a skirt, Smith said he was attempting to combat bullying, saying "In five years, when a kid goes to school wearing a skirt, he won't get beat up and kids won't get mad at him."