 In addition to investing in a series of new vessels to serve its historic routes between Gibraltar, Spain, Morocco, and Algeria, the firm opted to establish Transatlantic shipping routes between Gibraltar and the United States in this era.In 1928, George Gaggero directed the introduction of a pioneering car ferry service across the Straits.During the Second World War, many of the Bland Group's facilities, including its shipping agency, repair yard, and coal bunkers, operated under the direction of the British Government's War Office.