 The truth was that Oliver had always held jobs in marketing and advertising during her time with HNIA, as the band had never been a commercial success.With the changes at 4AD (outlined in the article on the previous album, Ft. Lake), 4AD had increased commercial expectations for the band.When "Ft. Lake" was not a big seller, Oliver chose to accept a full-time job offer in marketing, more out of reasons of feasibility than any hostility between her and Defever .