 Much of the content of the magazine was of a low-brow nature, containing jokes and cartoons in which Catholics were portrayed as lazy, dirty, stupid and alcoholic or, in the case of women, highly promiscuous.In 1971 he was tried for incitement to hatred after publishing the controversial "Loyalist Song Book".The first man to be tried under the Incitement to Hatred Act, McKeague's book included the line "you've never seen a better Taig than with a bullet in his head".