 Further access to the frontier was permitted in 1985; the public availability of this landmass has help shape both the Bland Group and the wider economy of Gibraltar itself more towards the tourism sector.By 2015, a total of 160 cruise ships were reportedly visiting Gibraltar's port each year; the Bland Group conducted the majority of the shore excursions for the passengers of these cruise liners.According to John A Gaggero, the firm handled 52,000 passengers on tours from cruise ships during 2014, while 256,000 passengers made use of the cable car.