 The population swells to over 5000 during the summer months.Ethnicities were 90.7% European/Pākehā, 10.7% Māori, 5.0% Pacific peoples, 3.3% Asian, and 1.9% other ethnicities (totals add to more than 100% since people could identify with multiple ethnicities).The proportion of people born overseas was 25.4%, compared with 27.1% nationally.