 This is positive, as consumers tend to enjoy being able to have choice and through expanding a brands product line, the brand is providing this choice.Investing in this approach is commonly pursued by companies due to their desire to create revenue and to advance their competitive status against rival companies.The advantages when undergoing product line extensions is that the new product or products are commonly closely related to existing products, so the company often has the appropriate production process and capacity to produce the new product or products.