 After organising the race for 31 years, Judkins sold the rights in May 2013 to tourism company Trojan Holdings for an undisclosed amount.Judkins was the race director once more in 2014, but just days before that year's event, Trojan Holdings announced that they had appointed Richard Ussher as the race director, to take over from Judkins after February 2014.Dunedin brewery Speight's had the naming rights for 32 years but cancelled its sponsorship in May 2015, with Moa Brewing Company as the event's new beer sponsor.