 Star Magic talents undergo training in acting, personality development and physical enhancement before being cast in the television shows of ABS-CBN and the film outfits of various film production companies in the Philippines such as Star Cinema, Regal Entertainment, Viva Films, and Black Sheep Productions, as well as other film projects in the country, commercial projects and corporate events.In April 1992, Freddie Garcia, then ABS-CBN executive vice president and general manager, and Johnny Manahan, then program director, formed the idea of creating a stable of new stars exclusively for the network.This gave birth to Talent Center.