 Beginning on February 13, 1998, 101.7 FM was acquired by Broben Communications, Inc. and used WXOX as its callsign.WXOX then forced nearby station WHUG in Jamestown to change frequencies in an effort to gain coverage area.As WXOX, the station broadcast modern rock as "The Spot", supposedly covering "Attica, Amherst and Buffalo" and acting as a challenger to WEDG.