 In 1997, Curtis founded hillmancurtis, Inc, a design firm based in New York city which focused on web design and later film production.Then in 2000, he published a how to guide, "Flash Web Design", which sold over 100,000 copies and remains a standard text for online design.In all, he published four books on new media design which have sold over 150 thousand copies and been translated into 14 languages.