 In the 1970s Reed had its head office in Wellington and branches in Auckland, Christchurch, Sydney and London.The firm published many popular non-fiction books that "celebrated a distinctly New Zealand way of life", including works in the fields of "back-country tales, books on sport, gardening, cooking and crafts" and illustrated books of "natural history and books of landscape photographs and painting".Books on Māori topics were one of Reed's specialities.