 Ackerman worked with his colleague Jeff Oscodar and the National team to spin the project out into a start-up company in 1995.Phase 2 – 1995 - 1996 (Bob Marshall, CEO) - The company worked in partnership with CIDCO systems to introduce the first iPhone (CIDCO iPhone).Phase 3 – 1997 – 2000 (Ed Cluss, CEO) - The company bought the iPhone II intellectual property from CIDCO and introduced the iPhone to the consumer market.