 His next company was called SoHo Models.Jason rented an 8,000-square-foot loft on the corner of Canal and Broadway in New York City to be one of the first companies to supply Webcam porn.Jason Itzler started New York Confidential, an online escort service that invented the $2,000/hr Girlfriend Experience (GFE) in 2003, while he lived on Washington Street in Hoboken, New Jersey.