 Poliakoff is the narrator in most of a series of over 600 short videos called "The Periodic Table of Videos", a popular science project produced by Brady Haran, originally intended to familiarize the public with all 118 elements of the periodic table.The project has since expanded to cover molecules; there are also several special videos about other chemical topics.He hit the news for calculating that the FIFA World Cup Trophy could not have been made from solid gold as it would be too heavy to raise aloft.