 A music video was shot for "Too Young to Die".It was directed by W.I.Z., and consisted mainly of Jay Kay singing in what appears to be a desert military installation.The single's cover art depicts Jay Kay in the background, looking into the camera, with a sky-blue "grill" of the Buffalo Man in the left, as hollow spots, which are slowly morphing into solid blue crosses, headstones, the polar opposites to the meaning of the buffalo man.