 Invented in Philadelphia in the 1980s by Alan Drazen Senior Vice President of the Jack and Jill Ice Cream Company, it was first rolled out in 1984 when it became popular in mobile vending trucks and convenience stores.It made its first appearance in supermarkets nationwide when Good Humor-Breyers (who were manufacturing it in Richmond, Virginia) promoted it in 1996 as "America's coolest taco," at the Supermarket Industry Convention in Chicago.In 1998, Unilever introduced the Choco Taco to Italy and 1999 to Sweden with the name Winner Taco.