 According to the company's website, Babelgum's goal is "to act as an international 'social glue'", bringing a vast range of content to a global audience of different nationalities, like a "modern-day Tower of Babel".The company's green bubble-shaped logo is therefore a visual pun on the name as well as a reference to Babelgum's interest in ecological issues.Babelgum only airs professionally produced content, focusing on indie film and music, comedy, urban culture, nature and the environment, presented through the five channels Film, Music, Comedy, Metropolis and Our Earth.