 The reason he formed his own record label was that most of the record label's at that time made lots of money from an album, while the artist were given only a few amount of money.Recorded and released from his own studio and label, his fourth studio album, "Rod Boleche Hobe" was neither as successful as the previous albums or nor as well received by fans.It was released in October 2010 and the original CD booklet featured artworks and poems by Arnob.