 Since 2007 they have been known as Machel Montano HD (High Definition); Montano promotes the concept by saying that he is the first human being to go HD.He claims this characterizes the evolution of his music over the past 25 years and the highly improved style in which his music is presented to his fans in radio format, television, and during live performances.He is part of a campaign in Trinidad and Tobago to promote safe driving – "Arrive Alive".