 Ektor has also been the face of marketing campaigns such as Kellogg's "Zucaritas" (Frosted Flakes), Fruit of the Loom, Intel, JCPenney, McDonald's, Sony, Coors Light, and Heineken, among others.Rivera adopted the stage name of "Joker" as he started his musical ventures in 1996, when he participated in an underground rap album titled "Reggae Mania" with DJ Joel.After that, he was part of a tropical music group named "Magia", a quartet directed by dominican singer and composer Raldy Vázquez.