 On 18 November 2003, Fairwood launched a new flagship store in Causeway Bay.The new store concept, designed by Steve Leung and Yasumichi Morita, featured shades of orange, vinyl material, and an overall vibrant look that was intended to increase the restaurant's appeal.In addition to a visual redesign, Fairwood reformulated and improved its signature dishes and released them under the "Ah Wood" brand.