 Until 1941 the station used a number of broadcast frequencies, but had settled on 1430 kHz by 1928 operating first with 500, and later with 1,000 watts from a transmitter on Mt.Read Boulevard in the northwest portion of Rochester.Following the North American Regional Broadcasting Agreement (NARBA) in 1941, WHEC was reassigned to 1460 kHz, and after the war boosted power to 5,000 watts from new transmitting facilities south of the city in Brighton, New York.