 His campaign theme was similar to that of 1999, including calls for long term planning, controlled growth, redevelopment of "blighted areas", and more aggressive economic development to create jobs.These ideas were contained in a "Costas Plan", which was released in October 2003 and became the basis for his 2004 strategic plan.Costas's term as mayor began with a significant reorganization of city government, including appointing a new City Planner, appointing new Police and Fire chiefs, and creating the post of City Administrator.