 Among the performers at BJV have been Tim McGraw, Gary Allan, Kevin Costner and Josh Turner in 2009 and Brad Paisley, Lady Antebellum, and Reba McEntire in 2015.The event draws thousands of campers and party goers annually, with daily averages of 25,000 people attending the four-day event.The Big Valley Jamboree adds up to C$10 million to the Camrose economy, and organizers have spent millions of dollars upgrading and maintaining the Camrose Exhibition Grounds for the annual festival.