 This ushered in a new era of hatred between fans of the two clubs, following the attempts by Blackpool fans to burn down the Town End at Prestons Deepdale stadium the year before, when two fires were lit during a match between the two clubs.In 1978, Blackpool were relegated to the third tier of English football for the first time.Around the same time, a new, younger gang appeared, known as "Benny's Mob".