 The company's most successful tie-ins were those between the 1990s and early 2000s, with successful campaigns involving Disney's animated films, including "Beauty & the Beast" and "Toy Story", and the Pokémon franchise in 1999.Pillsbury acquired the Burger King business in 1967, and a year later, BBDO was signed on as the company's advertising agency.The relationship continued until July 1976.