 As part of this new initiative, Burger King stated that it would restrict its advertising aimed at children under 12 that uses third-party licensed characters to Kids Meals that meet its nutrition guidelines, refrain from advertising in elementary schools and refrain from product placement in media primarily aimed at children under 12, promote Kids Meals that meet its nutrition guidelines and promote healthy lifestyles and healthy dietary choices in its advertising.Several groups, including the CSPI, lauded the move as guarded good news.In 1983, Burger King introduced advertising to emphasize value or its opening hours.