 In 2013 he co-founded, with Doron Marco and Ayelet Carasso, Genie, a kitchen appliance designed to cook personalized healthy dishes in about a minute.In 2017, he co-founded, with Nati Lavi, Shapa, a health monitoring and encouraging company.In 2018 he co-founded the company Kayma, which specializes in solving complex wide-scale problems through behavioral economics and original research methods.