 Ariely taught at MIT between 1998 and 2008, where he was formerly the Alfred P. Sloan Professor of Behavioral Economics at MIT Sloan School of Management and at the MIT Media Lab.In 2008 Ariely returned to Duke University as James B. Duke Professor of Psychology and Behavioral Economics.In 2010 Ariely founded BEworks, the first management consulting firm dedicated to applying behavioral science to strategy, marketing, operations, and policy challenges.