 The label is home to a handful of pop singers in the UK such as Lisa Scott-Lee (Steps), Antony Costa (Blue), Jennifer Ellison (Brookside) and UK glamour model Michelle Marsh.Concept Records was featured in MTV's Totally Boyband in late 2006, as it followed the journey of newly formed boy band, Upper Street, and their rise to fame.The show featured the label's managing director Max Bloom and his associate Roseann McBride.