 The new jet service – marketed as the "Cunarder Jet" in the UK and as the "Londoner" in the western hemisphere — replaced the earlier Britannia operation on this route.Cunard Eagle succeeded in extending this service to Miami despite the loss of its original transatlantic scheduled licence and BOAC's claim that there was insufficient traffic to warrant a direct service from the UK.A load factor of 56% was achieved at the outset.