 The most current logo in North America is for its "Club BK" program which it introduced in July 2008.Starting in the 1970s and running into the 1980s, Burger King's "Kids' Club" program gave children coupons for selected products each month, a small toy, and a surprise on the child's birthday.Burger King has been known for its paper crowns, which are sometimes redesigned to match any promotions the restaurant may be running.