 DaimlerChrysler–Mitsubishi alliance

The DaimlerChrysler–Mitsubishi alliance refers to the 69-month period during which U.S.-German automaker DaimlerChrysler AG (DCX) held a controlling stake in Mitsubishi Motors Corporation (MMC).First established on March 27, 2000 with the signing of a letter of intent, it was initiated by Jürgen E. Schrempp, the chairman of DCX, who was attempting to build what he called a ""Welt AG"" (global corporation) which would have as widespread a presence across worldwide automotive markets as its rivals.