 Ariely is the founder of the research institution The Center for Advanced Hindsight, co-founder of the companies Kayma, BEworks, Timeful, Genie and Shapa., the Chief Behavioral Economist of Qapital and the Chief Behavioral Officer of Lemonade.Ariely's TED talks have been viewed over 15 million times.Ariely is the author of the three "New York Times" best sellers "Predictably Irrational", "The Upside of Irrationality", and "The Honest Truth about Dishonesty", as well as the books "Dollars and Sense", "Irrationally Yours" – a collection of his popular "The Wall Street Journal" advice column “Ask Ariely”; and "Payoff", a short TED book.