 Created for the Miami-based advertising firm Crispin Porter + Bogusky (CP+B) by The Barbarian Group, the program featured a viral marketing website and multiple television ads.The first Burger King logo used text and was introduced on 28 July 1953.The first graphical representation of the Burger King character occurred in the 1960s and is sometimes called the "Sitting King" logo, as the Burger King character is shown sitting atop a burger holding a beverage.