 In 1996, he started driving a car which he became famous for, the V6 Suzuki Escudo.He used this vehicle to win the Queenstown Gold Rush International Auto Hill Climb for three consecutive years from 1998 to 2000, and to finish runner-up at Pikes Peak three times in 1996, 1998 and 1999.In 2006, at the Geneva Motor Show, he announced his plan for Suzuki Sport to form the Suzuki World Rally Team, which would field a Suzuki SX4 in 2007.