 J. W. Holliday first came to Horry County in the year 1852, having leased of pineland along the Waccamaw River at Pot Bluff for a turpentine operation, which produced naval stores.Naval stores in the 1880s consisted of products from the prolific long leaf pine forest that dominated the area.Sap bled from the trees produces turpentine, pitch and tar, all of which were transported down the Pee Dee River to Georgetown to be used on the hulls of wooden boats to prevent marine worm infestation.