 CP+B reinstated the Burger King character used in the 1970s and 1980s for the Burger King Kingdom advertising campaign.The character was redesigned as a caricature of the original, now simply called "the Burger King" or just "the King".The new incarnation replaced the singing and dancing "Magical Burger King" with a miming actor who wore an oversized, grinning plastic mask resembling the original actor who played King.