 Inauguration of the first British through-plane service between London and Miami also helped Cunard Eagle increase utilisation of its 707s.BOAC countered Eagle's move to establish itself as a full-fledged scheduled transatlantic competitor on its Heathrow—JFK flagship route by forming BOAC-Cunard as a new £30 million joint venture with Cunard Steamship Co. BOAC contributed 70% of the new company's capital and eight Boeing 707s.Cunard Eagle's long-haul scheduled operation — including the two new 707s – was absorbed into BOAC-Cunard before delivery of the second 707, in June 1962.