 Shortly after the acquisition of Burger King by TPG Capital in 2002, its new CEO Bradley (Brad) Blum set about reversing the fortunes of the company's advertising programs.The company reinstated its famous "Have it your way" motto and engaged Miami-based advertising agency Crispin Porter + Bogusky (CP+B), which was known for having a hip, subversive tack when creating campaigns for its clients.CP+B updated Burger King's image and changed its marketing strategy.