 In 1991 Burger King signed a ten-film contract with Disney, a venture that was very successful.Burger King promoted films such as "Beauty and the Beast" (1991), "Aladdin" (1992), "The Lion King" (1994), "Pocahontas" (1995), "Toy Story" (1995) and "The Hunchback of Notre Dame" (1996).These cross promotions were rivaled only by McDonald's/Ty Beanie Babies cross-promotion in 1999–2000.