 The book was featured on the cover of "Parade" and Buettner was interviewed extensively on national media, including the Today Show, NBC Nightly News, Fox, NPR, and the Dr. Oz Show.In 2008, inspired by Finland’s North Karelia Project Buettner designed a plan to apply his Blue Zones principles to an American town.He auditioned five cities and chose Albert Lea, Minnesota for the AARP/Blue Zones Vitality Project.