 Even as a powerful businessman, he was deeply interested in improving the quality of life of his employees; this led to him becoming a philanthropist, pursuing many charitable causes.In 1904 he created three trusts, the Joseph Rowntree Village Trust (JRVT) which was originally set up to build and manage the garden village of New Earswick, the Joseph Rowntree Charitable Trust (JRCT) and the Joseph Rowntree Social Services Trust (JRSST).The latter two were both set up to effect social reform, the difference between them being that whereas the Charitable Trust was set up as a charity, the Social Services Trust was set up as a limited company so that if necessary it would be able to undertake social and political work not legally allowed by a charitable Trust.