 His first involvement in the World Rally Championship was in the 1981 Lombard RAC Rally, where he entered a Datsun.In 1983 he established Monster Sport International, a motorsport preparation shop.In 1986, he sealed his association with Suzuki when he established Suzuki Sport, its in-house motorsport division and returned to the World Rally Championship where he competed driving a Suzuki Cultus in the Olympus Rally.