".In 2003, Burger King hired the Miami-based advertising agency Crispin Porter + Bogusky (CP+B), which revived the Burger King character used during Burger King's 1970s and 1980s Burger King Kingdom advertising campaign as a caricature now simply called "the King".CP+B also created a series of viral web-based advertisements to complement its television and print promotional campaigns on various social networks and various Burger King corporate pages.