 In the early 1970s Burger King started using a small, animated version of the King called Kurger Bing in its children's advertising where the animated Burger King was voiced by Allen Swift.By the late 70s, the original animated King was replaced by the "Marvelous Magical Burger King", a red-bearded, Tudor-era king who ruled the Burger King Kingdom and performed magic tricks that were mostly sleight-of-hand, but sometimes relied on camera tricks or involved his "Magic Ring" which could summon copious amounts of food.The children's ads featuring the King were phased out by the late 1980s in favor of the BK Kids Club Gang and other later programs.