 100.5 signed on as WSUY on April 4, 1990, adopting a light Adult Contemporary format as "Sunny 100.5".This lasted until late 1997 when the station shifted toward Modern AC as "Alice @ 100.5 under the WLLC call letters.Alice became a big success by Spring 1998 with its "Lilith Fair-type programming", though program director Todd Haller admitted a lot of people did not even know about the station.