 It eventually became a street lined with hardware stores, feed stores, and various other businesses and had a section known as "Auto Row" at the beginning of the 20th century due to large numbers of car dealers and tire and auto shops.A new post office – now the Frist Center for the Visual Performing Arts – was built next to Union Station on Broadway by the Works Progress Administration (WPA) during the Great Depression.Jimmie Rodgers started performing in bars along Broadway near the river in the 1930s.