"Gamer Theory" was first published by the Institute for the Future of the Book as a networked book with her own specially designed interface.In "Gamer Theory" Wark argues that in a world that is increasingly competitive and game-like, computer games are a utopian version of the world (itself an imperfect game), because they actually realise the principles of the level playing field and reward based on merit that is elsewhere promised but not actually delivered.