 In 2001, Choy designed a series of figures originally intended for use as keychains, and named it the Qee Keychain Collection.The distinctive Qee (pronounced Key) design resembles a round and squat human form, and features a variety of animal heads and a broad range of paint applications.The Qee figure and its many variations (over 1500 figures have been produced to date) are the signature product of the Toy2R brand.