 The merger with the Chrysler Corporation had increased Daimler-Benz's share of the North American market, and Mitsubishi Motors offered a gateway to Asia.The deal was to prove costly for both DaimlerChrysler shareholders and for Schrempp personally, whose part in the deal contributed to his eventual replacement at the helm of DCX in 2006.Jürgen Schrempp was one of the primary architects of the ""Welt AG"" plan, developed by Daimler-Benz to increase its presence in the American and Asian markets, and to improve its profitability.