 Their work occasioned the lowering of BMI by 14% and smoking by 30%, as well as increasing healthy eating and exercise.In 2011, the Blue Zones Project joined forces with Wellmark Blue Cross and Blue Shield to deliver the Blue Zones Project across the State of Iowa as the cornerstone of the Governor’s Healthiest State Initiative and is at work in 18 cities there to effect change.In 2013 Projects began in Fort Worth, Texas and the State of Hawaii.