 As al-Shabaab is suffering heavy military losses, the effectiveness of their propaganda campaign to date is somewhat inconclusive.What is apparent, however, is that they are increasing their propaganda efforts without corresponding response from TFG, AMISOM and KDF forces.Al-Shabaab retreats from regions in southern Somalia and areas around Mogadishu are falsely heralded as tactical maneuvers by the militants who are facing defeat – while the allied forces remain largely muted on the success that they have made in the region.