 In 2007, "Eat Me, Drink Me" brought with it, for the first time in nearly over ten years, a symbol Manson adopted to represent himself with that did not have an immediate and apparent deeper connotation to the occult, mock-fascism or an artistic movement.This logo, later dubbed the "heart-shaped spiral" in official online store item descriptions, was minimalistically a roughly drawn heart which spiraled at its center.Manson revealed that it was an homage to Wood for inspiring him with love and creative drive which was the impetus needed to create the album.