 The diversification of San Marino’s Ministry of Tourism comes as a result of their newly implemented marketing of a “culture of "barrier-free" hospitality… offering tailor-made services according to needs.”

The San Marino Ministry of Tourism has further expanded its capacity for tourists through the development of the ‘Republic of San Marino Conventions & Visitors Bureau’.The establishment of the bureau as a directory for services available in the region has occurred to further promote tourism to San Marino by encouraging the conduct of business in the microstate.The current slogan for tourism in San Marino is as follows; “Imagining It Is Not Enough.