 Two attempts to move down the dial were rejected, and on March 29, 1941, KGGM, along with the other stations on 1230 kHz, moved to 1260 kHz due to the implementation of the North American Regional Broadcasting Agreement (NARBA).In 1946 the station was granted approval to move to its current frequency of 610 kHz, which took place on May 9, 1947 and allowed sister station KVSF in Santa Fe to upgrade by relocating to the vacated 1260 kHz assignment.In 1973, citing their desire to focus on television and comply with multiple ownership rules (the combination with KVSF remained grandfathered), KGGM radio was sold to Gaylord Broadcasting for $720,000.