 Two studies estimated that television, print, and online news coverage of Butler University's men's basketball team's 2010 and 2011 appearances in the NCAA tournament championship game resulted in additional publicity for the university worth about $1.2 billion.In an example of the "Flutie Effect", applications rose by 41% after the 2010 appearance.Beginning in the early-2000s, the University of Oregon experienced a massive increase in incoming freshman applications and merchandise sales mainly due to the massive success of the Oregon Ducks football team and other athletic teams.