 This shrewd businessman realised the talent of Paul Storr and began pursuing him in 1803, however it was not until 1807 that Storr finally joined the firm.After many years of working for Rundell, Storr realised he had lost much of his artistic freedom and by 1819 he left the firm to open his own shop, turning his attentions towards more naturalistic designs and soon began enjoying the patronage he desired.After only a few years of independence, Storr realised he needed a centralised retail location and partnered with John Mortimer, founding Storr and Mortimer in 1822 on New Bond Street.