 Horseshoe Valley Road runs through the middle of the hills, cutting its northern ends off from the base of the U on the south side of the road.The club was originally started by Bill Lohuaru on the southern side of the road.In the early 1960s, Bill Lohuaru, a home builder from the Toronto area was looking for a site to build a ski resort and settled on Horseshoe Valley, at the time locally known as Hungry Hollow, due to its elevation, natural "U" shape facing west and proximity to Georgian Bay.