 In 2008, shortly after applying to the Federal Communications Commission (FCC) to move the station to Portville, Backyard Broadcasting, owners of market leader WPIG, offered to buy the station, though the purchase eventually fell through (shortly after the failed sale to Backyard, that company also began divesting its radio interests).Colonial Radio Group, owners of WLMI and WXMT, followed with a lower bid, which was closed in July 2009.Upon closing the deal, Colonial CEO Jeff Androlunis changed the call sign to WLMY (perhaps indicating a format similar to WLMI), then shortly to WBYB.