 The statement, while maintaining the firm's position that "NōKA’s couverture is made to our strict specifications," did not deny that it came from the commercial supplier.Texas-based public relations firm DPK Public Relations became involved in the online controversy regarding NōKA when DPK's principal posted comments in NōKA's defense on a number of blogs shortly before announcing that his firm was representing NōKA.Discussing the online reaction to the blog's series, a representative of the Media Bloggers Association called it "a cautionary tale to a certain extent," adding, "Getting negative blog buzz, it could be a disaster."