 Croft also affiliated the British Darts Organisation as a founder member of the World Darts Federation which set up the World Cup and Europe Cup.With the creation of the Winmau World Masters in 1974 and World Professional Darts Championship in 1978, darts began to become increasingly popular, appearing on BBC television and ITV usually on their "World of Sport" show.But as the mid-to-late eighties approached and World of Sport was cancelled, the image of the game collapsed.