 After a public funeral through downtown Skowhegan for the previous format (organized by then-Music Director Duane Bruce), "The Mountain" continued to build up a large local following of fans, which was especially obvious at its frequent on-location remotes, usually at area bars and nightclubs.WTOS-FM was acquired by Cumulus Media in late 2000, and the main studios were moved from Skowhegan to Augusta.The association with Cumulus did not last long, as only months later, WTOS-FM was purchased by media giant Clear Channel Communications.