 A mysterious MySpace profile link was then discovered on March 28, 2007, which featured another cryptic video and four new audio samples.The profile belonged to a fictitious "Gerome Voltaire" (a play on "Alessandro Volta", the inventor of the electric battery) of the band "itshardtofindabandname" from Iceland.An article on Pitchfork Media on 29 March 2007 later confirmed the authenticity of the viral marketing campaign.