 In a radio interview in Channel A  he claimed, "Anyway authors don't make money of their books, so better it be free for everyone", a rare approach in Israel that made several people and organizations angry.In late 2006 he published his third book "Ofer the Fawn – The Water Riddle" (Gala Publishing, 2006), expanding his group of fans as he contracted the publisher to allow him to put a PDF version of the book online for everybody.The book is sold in hard copy and hard cover by the publisher, yet Ben-Shahar is still allowing it to be downloaded free.