 But what makes a good term is not always the literal truth.”

According to a 2009 study, applications to a university that had its men's basketball team play in the first round of the NCAA Men's Division I Basketball Tournament rose by an average of 1% the following year.Teams with greater success saw larger rises; tournament winners typically saw applications increase by 7 to 8%.As most schools did not raise enrollment after participating in the tournament, the greater number of applications caused them to be more selective in their admissions.