 Another school that was reported to have experienced a similar "Flutie Effect" as a result of a basketball accomplishment was the University of Northern Iowa.In the 2010 NCAA Tournament, the Panthers sprang an upset of top-ranked Kansas.The game and the national exposure that went with it led to massive increases in donations, website traffic, and e-commerce for the athletic department, and a 30 percent increase in calls to UNI's admissions office on the Monday after the upset.