 The station signed on October 18, 1962 as a sister to now defunct 1140 AM WCLW located at 791 McPherson Street in Mansfield, Ohio and owned by Mansfield Broadcasting Inc owned by Frederick Eckardt.Simulcasting 100% of the AM station 105.3 aired a Mainstream Rock/Pop format that was a first in the area.In 1975, the company changed names to Greater Mansfield Broadcasting Inc. having Lynn Eckardt join as Vice President of the company.