 The show became a hit with NYC's listeners and from there he went on to a long and successful career mc'ing several programs, including one with interviewer Maggie McNellis ("Sheldon And McNellis At The Latin Quarter").Sheldon made his TV debut on WNBT (now known as WNBC) TV in New York City in 1946, with the first of several children's TV shows "Kids Today" on WNBT.From 1946 to 1956, he hosted such kids shows as "Saturdays With Herb Sheldon", "Sheldon At Six", "Kids Today" and "One Is For Sheldon"

Unfortunately, Sheldon's tenure at WRCA was short-lived