 After initially being set for release in December 2007, the studio moved the release date to April 4, 2008.On March 24, George Clooney and Renée Zellweger premiered the film in Maysville, Kentucky, birthplace of Clooney's father and aunt, Nick Clooney and Rosemary Clooney.Clooney and Zellweger visited Duluth to promote the film.