 After the 1982 model year, General Motors stopped selling the Chevrolet LUV (although many '82s lingered on forecourts into the next year) in the United States in favor of their own S-10 compact pickup.Meanwhile, Isuzu had sold their version in parallel with the LUV since their 1981 entry to the US market, under the name "Isuzu P'up" (short for "pickup").Isuzu's version received another grille and other differences to set it apart from the LUV, not the least of which is the giant "ISUZU" block letters on the tailgate.