 With a large Fuzhou population, East Broadway is often referred to as "Little Fuzhou" by Fuzhou immigrants.The Fuzhou immigrants often speak Mandarin along with their Fuzhou dialect and while all of the other Mandarin speakers were settling in and creating a more Mandarin-Speaking Chinatown or Mandarin Town (國語埠) in Flushing's Chinatown, and an even smaller one in Elmhurst all in Queens because they could not relate to the traditional Cantonese dominance in Manhattan's Chinatown, the Fuzhou immigrants were the only exceptional Non-Cantonese Chinese group to largely settle in Manhattan's Chinatown.This is due to the Mandarin speaking enclaves being too middle class and expensive and since many Fuzhou immigrants came without immigration paperwork and forced into low paying jobs, Manhattan's Chinatown was the only place for them to be around other Chinese people and receive affordable housing despite Manhattan's Chinatown's traditional Cantonese dominance that lasted until the 1990s

A considerable number of Fujianese clan associations can be found in and around the street, many of which are even specified by clans from certain villages of Fuzhou region, for example, the members of "Fujian Fuqi Association" are from Fuqi Village, Changle County, Fuzhou, Fujian.