 Starting in Boulder, Colorado, the company grew to ten stores in Denver, Fort Collins, Colorado Springs and other Colorado Front Range cities and a few out-of-state locations in addition to a sizeable mail order business.The company was highly respected for its innovation in design and manufacturing of lightweight, yet rugged mountaineering soft-gear including clothing, parkas, tents, and sleeping bags.Building on its core products, Holubar positioned itself as a specialty retailer in marketing high-end mountaineering, climbing, hiking, x-country & backcountry skiing, and related products.