 Arnheim was the one who suggested that Russell sing bilingually in English and Spanish and change his last name from Rábago to Russell leading to his first million-selling record "Bésame Mucho".Gus Arnheim died of a heart attack in Los Angeles on January 19, 1955.In the early 1930s, Arnheim "was heard on the "Lucky Strike Dance Hour", which was broadcast weekly on NBC."