 In 2004 Artistic Media Partners swapped signals with co-owned Classic Rock WSHP, and in 2005 swapped back to its original signal at 95.3 placing Purdue Men's and Women's Basketball and Football on the station.Despite the rights to Purdue Men's and Women's Basketball and Football, WLFF was never able to unseat WKOA as the country leader in the market.On December 5, 2007, after 9 years in the country format, The Wolf began stunting with a music mix consisting of party hits and children's music.