 Founded in 1930 primarily to counter ticket speculation and scalping, the Broadway League has expanded its mission and programs over time.In addition to negotiating labor agreements with 14 unions in New York City and engaging in lobbying initiatives throughout the country, the League recognizes excellent works and artists through award programs such as Tony Awards, promotes the Broadway theatre industry through audience development programs such as Kids' Night on Broadway and Viva Broadway, and provides periodical studies and industry information such as box office grosses and demographic surveys for journalists, scholars, and the general public.The Broadway League has more than 700 members representing the Broadway theatre industry in New York and more than 200 other North American cities across the United States.