 The following year, together with Jeremy Heimans, he co-founded GetUp, a similar campaign against the recently re-elected Howard government in Australia, inspired by what he had seen with MoveOn in the United States.In 2006, Madden and Heimans were credited by the World E-Government Forum as being among the top 10 people involved in changing the world of the internet and politics.He subsequently stepped back from the day-to-day operations of GetUp, but maintained a position on the organisation's board.