 On February 9, 2007, the week after this occurred, Cartoon Network's general manager and executive vice president, Jim Samples, resigned "in recognition of the gravity of the situation that occurred under my watch", and with the "hope that my decision allows us to put this chapter behind us and get back to our mission of delivering unrivaled original animated entertainment for consumers of all ages".Following Samples's resignation, Stuart Snyder was named his successor.In total, ten cities were involved in the marketing campaign, which began two to three weeks before the incident in Boston.