 He has four siblings named Victor (deceased), Gina, Amy (deceased) and Rico.Educated at the University of the Philippines College of Broadcast Communications (1986), School of Continuing and Professional Studies - New York University (1995), and at the London Academy for Film and TV ( 2007), He has been directing TV commercials and music videos since 1996.Called Cholo by his peers, his debut film, “Nasaan Ka Man” (Wherever you are), a love story/thriller produced by ABS-CBN films swept most major awards in the FAMAS (Filipino Academy of Movie Arts and Sciences) Awards 2006 including Best Director, Best Story, and Best Screenplay.