 In December 2004 Fifeshire FM was rebranded as More FM when RadioWorks rebranded the majority of their local stations as either More FM or The Breeze.The station was a live and local station 24 hours a day however following the rebranding to More FM evenings from 7pm and overnight to 6am is now a network programme based from the More FM studios in Auckland, afternoons from 2pm at weekends are also Auckland based.In 2007 the local breakfast show was also replaced with the Christchurch More FM breakfast show, leaving only the morning show (with Blair Kiddey and later Josh Fogden) local.