 The .264 Winchester Magnum main competition comes from the various 7mm cartridges such as the 7mm Remington Magnum, 7mm Weatherby Magnum, the .270 Winchester Short Magnum, .270 Weatherby Magnum, 6.5mm Remington Magnum and the .257 Weatherby Magnum cartridges in North America and the cartridges such as the 6.5×68mm in Europe.Due to the over crowded nature of the market in which the cartridge competes, popularity has been on the wane.In particular, the 7mm Remington Magnum release in 1962 led to the cartridge's poor reception by the shooting public.