"Kevin Jackson of "The Times" gave a largely negative review of the book.While feeling Turner's knowledge of the show was vast and finding much of the initial "less well-known aspects of Simpsonian pre-history" interesting, he overall felt the book was mostly "flimflam and filler" and criticised Turner's "gee-whiz prose and occasional lapses into plain old illiteracy" and ultimately failed to achieve the analytical goal Turner set