 The original, created by Americans Richard LaMotta and Sam Metzger (1942–2010) in New York City in 1978, was made up of vanilla ice cream sandwiched by two chocolate chip cookies, with the sides rolled in chocolate chips, which stick to the ice cream.While ice cream sandwiches have been sold in New York City since the 1890s, New York lawyer Richard LaMotta created the Chipwich in 1978.He introduced it to the city with a guerrilla marketing campaign, training sixty (mostly students) street cart vendors to sell the new product on the streets of New York, for a dollar each; this rapidly established Chipwich as a successful brand.