 Launched by then Chairman of The Hongkong and Shanghai Banking Corporation, David Eldon, 10 children's stories were especially written by Typhoon Club for the project which were then read by senior HSBC executives within one of the bank's branches.Additional readers included David Eldon's successor, Vincent Cheng, and CEOs Michael Smith and Peter Wong.The English reading programme was enjoyed by over 3,500 students and CNBC made a short TV report.