 The cars were marketed as "the finest in all the land" and targeted directly at the luxury sporting saloon market.Triumph had been moving progressively upmarket during the 1930s, and the 1938 Dolomites were very well equipped, with winding windows in the doors, automatic chassis lubrication, a leather-bound steering wheel adjustable for rake and reach, dual hydraulic brake circuits, twin trumpet horns, and spot lamps included in the price.There was even a tray of fitted tools slotted beneath the driver's seat cushion, and for an extra 18 guineas buyers could specify a radio.