 Bertie would hold the Paris embassy for the next thirteen years.Having spent most of his career in the Foreign Office, he initially had some trouble adjusting to the role of ambassador, where he had far less control over the development of policy.But in his time at Paris Bertie was able to play a substantial role in strengthening the "Entente Cordiale" between France and Britain into a genuine alliance, encouraging strong British backing for France during the Moroccan Crises of 1905 and 1911.