 Richard LaMotta

Richard Edmund LaMotta (May 20, 1942 – May 11, 2010) was an American attorney and entrepreneur, the creator and principal promoter of the Chipwich ice cream sandwich, which he introduced to New York City in 1982 with a guerrilla marketing campaign.Richard Edmund LaMotta was born on May 20, 1942, in Brooklyn, New York, one of two children of Joseph and Mary (Gibbons) LaMotta.