 Since its beginning, the Sea Otter Classic has been the springboard from which companies launch new products, ranging from sports nutrition to state-of-the-art bicycle components.Spurred by the high level of competition, pro racing careers have gotten a boost by competing against international fields of racers that arrive at Sea Otter from around the globe.The event has evolved from a handful of bike races held on a weekend to a four-day festival featuring a vast spectrum of activities ranging from road and mountain bike racing, recreational rides, a kids' carnival, and special outreach activities for women and girls.