 When World Wrestling Entertainment (WWE) revived ECW as a third brand, they did so by having a number of wrestlers from the original promotion appear on the June 5, 2006 "Raw" to attack WWE Champion John Cena.From there, the new ECW was given its own weekly show, with the tagline "A New Breed Unleashed" appearing in TV advertising, on the Sci Fi Channel.One of the first feuds on the brand pitted Mike Knox and Test against The Sandman and Tommy Dreamer.