 It is also the home of the weekly coach's show of the Ontario Hockey League's Flint Firebirds.It is owned by Townsquare Media and is a member of the Michigan Association of Broadcasters.The station began operations in 1987 as WGMZ-FM with an Easy Listening music format, reviving the call sign and format formerly used on 107.9 FM (now WCRZ) from 1961 to 1984 and also in the 1980s on 1570 AM (now WWCK).