 It is not a Holy Name in Judaism, as no name could contain a revelation of the Ein Sof.Even terming it "No End" is an inadequate representation of its true nature, the description only bearing its designation in relation to Creation.However, the Torah does narrate God speaking in the first person, most memorably the first word of the Ten Commandments, a reference without any description or name to the simple Divine essence (termed also "Atzmus Ein Sof" - Essence of the Infinite) beyond even the duality of Infinitude/Finitude.