 Considered an unusual move at the time in a socialist country with nearly across-the-board public ownership that had just recently began allowing certain modes of private entrepreneurship, starting a privately-owned record label, combined with Bregović's and Čolić's high public profile in Yugoslavia, got them both a lot of additional attention in the country's press.The company was registered in Radomlje near Domžale in SR Slovenia.Due to not having its own production facilities and distribution network, the new label entered into a co-releasing agreement with Diskoton thus essentially functioning as the legal entity that holds the licensing rights to the works of Bijelo Dugme and Zdravko Čolić.