 At the same time, the share of Mexico's cotton textile market the U.S. has increased from 8 percent in 1995 to 13 percent in 2002.Some have suggested that in order to fully benefit from the agreement Mexico should invest in education and promote innovation as well as in infrastructure and agriculture.Contrary to popular belief, the maquiladora program was in place far before NAFTA, in some sense dating all the way back to 1965.