 Studios frequently create elaborate exhibits, organize panels that feature celebrities and writers of film and television (to promote both existing work and works yet to be released), and engage fans directly by with Q&A sessions, screening sneak previews, and supplying branded giveaway merchandise.The interest, reception and reaction of the fandom community to the works being promoted has a marked influence on how film studios and others proceed with the projects and products they exhibit and promote.The rise of the Internet created new and powerful outlets for fandom.