 The goal of the commercial was to make people think about computers, identifying the user-friendly interface as a personal computer which departed from prior business-oriented systems, and becoming a signature representation of Apple products.Windows 95, accompanied by an extensive marketing campaign, was a major success in the marketplace at launch and shortly became the most popular desktop operating system.In 2007, with the iPhone and later in 2010 with the introduction of the iPad, Apple popularized the post-WIMP style of interaction for multi-touch screens, and those devices were considered to be milestones in the development of mobile devices.