 In 1990, ahead of the general elections in the SR Bosnia and Herzegovina constituent unit of SFR Yugoslavia, Bregović publicly expressed his support for Ante Marković's Union of Reform Forces of Yugoslavia (SRSJ).He furthermore participated in their campaign and contributed to it in creative capacity.Despite securing public support and endorsements from many prominent public figures in SR Bosnia and Herzegovina such as Emir Kusturica, Nele Karajlić, Branko Đurić, etc., the party got only 8.9% of the total vote.