 The paperback edition of "A Game of Thrones" reached its 34th printing in 2010, surpassing the one million mark.Before it even premiered, the TV series had boosted sales of the book series, with "A Song of Ice and Fire" approaching triple-digit growth in year-on-year sales.Bantam was looking forward to seeing the tie-ins boost sales further, and Martin's British publisher Harper Voyager expected readers to rediscover their other epic fantasy literature.