 At the start, Magic 103.1 was more focused on music from 1956 through 1968, but as time moved on, music from the 1970s were added into the format as well.In February 1991, after the station had experienced a significant dip in the ratings, the station reimaged itself as Oldies 103, focusing on the music from 1964 to 1973.The basic format has remained ever since, although in recent years, music from the late 70s was re-added into the format.