 In 1787 he launched "The World", with Edward Topham.Later he set up the Sunday newspaper "Bell's Weekly Messenger", the women's monthly magazine "La Belle Assemblée", Bell's classical arrangement of fugitive poetry (1789-1810) and other periodicals.Bell's "British Theatre" was published in 1776–1778, and sold in sets 140 plays in 21 volumes, each with a unique choice of plays.