 This move did not work as the station's ratings spiraled downward within a year's time.On April 15, 1989, after a week where the station experimented with a brief Album Rock format, Magic 103.1 was born, taking the new call letters of WOMG.This was the market's first FM Oldies station since WWGO's (now WMFX) attempt 3 years prior (WODE, now known as WPCO), was doing Oldies on AM during this time, but would change formats by the end of the year).