 While the most obvious vulnerability of new media art is rapid technological obsolescence, the study of its other aspects that defy traditional conservation—including hybrid, contextual, or 'live' qualities—has provoked investigation into new strategies for preserving conceptual art, performance, installation art, video art, and even to a limited extent painting and sculpture.The catchall term sometimes applied to such genres, "variable media", suggests that it is possible to recapture the experience of these works independently of the specific physical material and equipment used to display them in a given exhibition or performance.As the nature of multi-media artworks calls for the development of new standards, techniques, and metadata within preservation strategies, the idea that certain artworks incorporating an array of media elements could be variable opens up the possibility for experimental standards of preservation and reinterpretation.