 The road hosts a variety of flamboyant restaurants, fashion boutiques, shopping malls, beauty saloons and décor stores.A long delayed remodeling project for the road was launched in 2011 with a budget of .The road is named after flying ace of Pakistan Air Force, Air Commodore Muhammad Mahmood Alam who was the recipient of the Pakistani military decoration, the Sitara-e-Jurrat ("The star of courage") and a bar to it for his dog fight during the Indo Pakistan War of 1965 when he downed five Indian aircraft in less than a minute, the first four within 30 seconds, establishing a world record.