 At that point, the station segued toward a more Active/Alternative Rock hybrid, but would eventually become a full Alternative station by early 1996 dropping the "Real Rock" slogan in the process for "Columbia's Rock Alternative".In 1999, a new handle known as "Channel 93-5" was adopted by Clear Channel.This lasted until 2004, when the "Rock 93-5" moniker was reclaimed after Inner City Broadcasting bought it.