 Later the format moved in a more mainstream CHR direction, the change to then new current moniker as ""The New Mix 97.7"" and the current call letters as WWXM was made in the early 1990s and WWXM had a Hot AC format was used for several years.The signal was eventually improved to 100,000 watts and the city of license was moved to Garden City Beach.Root Communications of Daytona Beach bought WWXM in a deal announced in June 1997 and moved it from Waccamaw Pottery to studios shared by WWSK and WGTR near the back gate of the former Myrtle Beach Air Force Base.