"Adidas itself only found out about this love story when the band held up the 3-Stripes shoes during a concert in front of 40.000 fans – one of these concertgoers was an adidas employee"  The Superstar received a lot of promotion from the rap group as they went out on tours across the US, which increased sales of the Superstar shoe.Responding to an anti-sneaker rap song by Jerrald Deas called "Felon Sneakers", the trio released a song of their own called "My Adidas" in 1986.