 as the marketplace adopted digital tuners.For a brief time in the mid-1980s, the station was AC with the new call letters WMXX, under the new moniker as ""Magic 97.7"", and the logo used on billboards resembled that of WMAG in High Point, North Carolina.After the station improved its signal, it was known as WBPR and then again as WGMB under their new moniker as ""The New Power 98 FM"" and had a CHR with a rhythmic lean.