 Describing the album as rap rock, Cage states that he did not intend to produce an album that would replicate early fusion attempts, or more recent, popular acts within the genre, but to incorporate elements of more diverse influences.Cage describes the album's title track as being similar to Nine Inch Nails because guitarist Sean Martin had been listening to the band heavily during the production of the album.The first music video from the album, "I Never Knew You", debuted on May 18, 2009.