 By early 1987, the station had evolved more toward a mainstream CHR format.By early 1988, what gains that C-103 had made were slowly being eroded by rival CHRs WNOK and new upstart WYYS (now WLTY).The station was sold to Price Broadcasting, which changed the station's call letters to WPRH and the handle to "Power 103" on May 2, but kept the previous Top 40 format.