 Kennedy also proved to be an effective street-level campaigner.What would further hurt McCormack's campaign was his negative attacks which were viewed by voters as overbearing and bullying.McCormack used the slogan "I back Jack, but Teddy ain't ready", and during the televised debate he stated "The office of United States senator should be merited, and not inherited," and said that if his opponent's name was Edward Moore, not Edward Moore Kennedy, his candidacy "would be a joke."