"Barry R. Chiswick in his 2009 review of the book in the "Journal of Economic Literature", notes that Ekelund and his cohorts use income, education, the state of science and full price of alternative religious beliefs to predict the types of religions chosen.Factors affecting demand and risk profiles between mainline Protestant religions, on the one hand, and fundamentalist and traditionalist Roman Catholics, on the other relate

Chiswick concludes that schisms are beneficial and that "[t]hese ideas seem to be particularly relevant in the current period where religious fundamentalism and liberalism/individualism are clashing to various degrees in all the world's religions.