 For ADI's My Mate's a Primate campaign – which highlights the threats and exploitation of primates as a result of the bushmeat trade, in entertainment, the pet trade and in experiments – a TV advert was produced in which a young actress highlighted the suffering of chimpanzees in advertising.In the UK, the advert was banned on the grounds that it was “political”.ADI's challenge against the ban – which prevents advertising by animal, environmental and human rights organizations – has now moved to the European Court of Human Rights.