 There are numerous Italian bakeries and merchants along Franklin Avenue.In the past few decades, there has been migration out of the South End, with many Puerto Rican families moving into the neighborhood but nevertheless there are many local favorites (restaurants, bakeries and stores) that draw people back into the South End.The area's Italian population came out in full force when Italy won the FIFA World Cup in 2006 with thousands marching and driving down Franklin Avenue for hours with Italian flags raised high.