 In the 1970s, the "yatai" were often portrayed by media as romantic escapes from the pressures of the business world, profiling salarymen who abandoned business careers to operate pushcarts.Scholars suggest this was the product of limited independent options for Japanese men in the time on account of a widespread salaryman system of lifetime corporate employment.The contemporary hub of "yatai" culture are the Nakasu and Tenjin districts in Fukuoka City of Fukuoka Prefecture.