 Even though the positive and negative elements of the words were immaterial to the color-naming task, participants were slower to name the color of negative traits than they were positive traits.This difference in response latencies indicates that greater attention was devoted to processing the trait itself when it was negative.Aside from studies of eye blinks and color naming, Baumeister and colleagues noted in their review of bad events versus good events that there is also easily accessible, real-world evidence for this attentional bias