 The station originally signed on the air as WINH-FM, a companion to WINH(AM) owned by the Winyah Bay Broadcasting Company in September 1971.In 1975 the station's call letters changed to WGMB and became known as ""The New 98 Rock WGMB"".Years later that slogan was changed into ""98 Rock WGMB, We're The Rock Of The Bay!""