"It's My Life" was visually premiered on the US television show "Hullabaloo" in autumn 1965, where the group sang live vocals against canned music on a den-type set that featured attractive young women sticking their heads through holes in the wall, where normally animal heads would be mounted.In Marsh's view, "It's My Life" was one of a wave of songs in 1965, by artists such as the Beatles, the Rolling Stones, and Bob Dylan, that ushered in a new role for rock music as a vehicle for common perception and as a force for social consciousness.