 In 2011 ADI contacted American Humane Association (AHA), asking them to re-evaluate how they assess the use of animals in films and the statements being made which effectively endorse the use of performing animals.This action came after ADI made accusations that Tai, the elephant star of the film "Water For Elephants", was abused prior to the movie, with AHA giving the film their “No Animals Were Harmed” in the making certification.Before the successful prosecutions of the elephant keeper and two directors, Mary Chipperfield Promotions Ltd was one of Europe's largest suppliers of animals for TV, advertising, movies, zoos, and circuses.