 Since its chance discovery at Poochera, the town has become of international interest to myrmecologists, and it is possibly the only town in the world with ant-based tourism.Promoting it as a tourist attraction, "Nothomyrmecia" has been adopted as the emblem of the Poochera community.Pictures of the ant have been stencilled onto the pavements, and a large sculpture of "Nothomyrmecia" has been erected in the town.