 Lupin makes an appearance as a guest character in the 2012 game "Girls RPG Cinderelife" developed by Level-5 for the Nintendo 3DS.The character has also been used in television advertising for motorcycles, gasoline, razors, fast food companies, etc.Allen Divers of Anime News Network (ANN) called Lupin "one of the most recognized figures in Japan" with many homages and references in other series.