 Moxey acknowledged that the club had under-invested in the 2003–04 season, yet went on to make the same mistakes on their next promotion in 2009-10 and the subsequent two seasons.He was also widely derided for trying to placate displaced season ticket holders in a crunch match against arch rivals West Bromwich Albion with his risible "Pie & Pint" offer.This also earned him the nickname - alongside his large frame - "The Pie Man" amongst the fans of the club.