 Lutteroth then decided to bring this entertaining sport back to his native Mexico; and in 1933, he chartered his new company, Empresa Mexicana de Lucha Libre (EMLL), along with his financial partner Francisco Ahumada.After unsuccessful negotiations with the boxing promoters to let him use the premier National Arena, Lutteroth rented out the smaller Modelo Arena, that became the first true home of Lucha Libre.Fans soon began to catch on to the idea of professional wrestling in Mexico; and by the first anniversary of the EMLL, Lutteroth was promoting to gates upwards of 5,000 fans.