 Following a sale to the Go-Ahead Group in February 2017, it was rebranded Swindon's Bus Company.Rural and inter-urban bus services around Swindon were mainly operated by Bristol Tramways (later known as Bristol Omnibus Company), which established a branch in Swindon in 1921.Bristol became part of the National Bus Company, and in 1983 the Swindon branch was transferred to a new company, Cheltenham & Gloucester Omnibus Company, operating in Swindon under the name Swindon and District.