 In 1959 he joined J. Walter Thompson as an advertising producer, working on over 600 commercials.He created and produced the Nimble bread balloon commercials, as well as the first campaign for Mr Kipling, himself coining the phrase, "Mr Kipling makes exceedingly good cakes".He moved to Devon in 1974 with his second wife Jenny Hopkins to run a self-sufficient organic smallholding and guest-house for six years.