 It was also around this time that Salvador Lutteroth would discover his first legitimate superstar, the masked icon El Santo, who is generally regarded as the greatest Mexican wrestler of all-time.As his fan base continued to grow, Lutteroth and his partners eventually moved to larger and more profitable venues.Through an amazing stroke of luck, Lutteroth then won 40,000 pesos in the Mexican lottery on September 21, 1934, and he immediately poured his winnings (which equates to $3,500 in today's money, but about $40,000 in relative 1934 terms) to renovate the roof and seats for his promotion.