 The channel's Sky EPG slot was purchased by Viacom 18 to launch Rishtey, a free-to-air sister channel for Colors.In the UK and Ireland, Imagine TV is broadcast on the Sky platform, where it is free-to-air.Due to copyright issues, the channel was unable to use 'Imagine TV' in the region, therefore it was rebranded as Imagine Dil Se, from NDTV Imagine, on 1 November 2010.