 Searls also sees VRM addressing some of what he calls the "unfinished business" of The Cluetrain Manifesto, which he co-wrote in 1999 with Christopher Locke, Rick Levine and David Weinberger.Here he refers to Cluetrain's preamble, which says "We are not seats or eyeballs or end users or consumers.We are human beings—and our reach exceeds your grasp.