 Shark Reef was built at a cost of $40 million, and was opened on June 20, 2000.In 2007, it underwent a re-branding campaign adding "Aquarium" to the official name.Shark Reef Aquarium officials stated that the re-branding is intended to present the actual nature of the habitat, as members of the public sometimes confused Shark Reef as a name for a bar, lounge, restaurant, etc.