 Similar in many ways to her bestselling debut, "The Devil Wears Prada", it did not, however, sell as well.The story takes place in the mid-2000s, probably in 2005 (the Iraq War is referred to in passing, and the 2004 U.S. presidential election is discussed as if it were in the recent past), mostly in New York but with departures to Istanbul and Poughkeepsie.Shaken by the news that her best friend Penelope has gotten engaged to Avery, who neither she nor Penelope's other friends think is right for her, Bette Robinson suddenly quits her job at UBS, the investment banking firm where she has worked in the five years since she and Penelope graduated from Emory.