 The economic philosophy and business operations that differentiated Olivia Records from mainstream records reflected the idealistic hopes of its founders, and the label's executives revelled in experimenting with unknown artists and inexperienced producers.As an independent label, Olivia Records cultivated a fan base through music festivals, coffee houses and bookstores, and mail order catalogs.Similar to women's music festivals, Olivia Records favored apprenticeship and mentoring as staple organizational practices.