 The song was released on 2 April 2007 as the band's third single in the United Kingdom.The single debuted—and peaked—at #51 in the UK Singles Chart on 8 April, substantially lower than "Kingdom of Doom" which had reached the Top 20 upon release in January.In the album's review for "NME", Hamish MacBain called the song "the best thing Damon's ever written."