 By the mid-1940s, the fan base grew so big that Lutteroth constructed the Arena Coliseo, which opened with a capacity for nearly 6,500 seats.As television surfaced as a viable entertainment medium during the 1950s, another struck of luck, the personnel of the Arena Coliseo bought a lotery ticket that won 5 million pesos, it was the first grand prize and Salvador Lutteroth had bought half of the ticket and invested the money on the new Arena Mexico; Lutteroth was then able to broadcast his wrestling across the nation, subsequently yielding a popularity explosion for the sport.Moreover, it was the emergence of television that allowed Lutteroth to promote Lucha Libre's first breakout superstar, El Santo, into a national pop-culture phenomenon.