 Commercial services exist to assist those unfamiliar with how the ceremony is performed.YoungHee Kim and Sung-Yeon Park, professors at Bowling Green State University, view the resurgence of this traditional wedding practice as an example of reverse acculturation and cultural integration in which individuals both adapt to a new culture while maintaining a connection to the native culture.By adding the Pyebaek ceremony to their wedding festivities, Korean-Americans, whether they are marrying another individual of Korean heritage or not, have begun to introduce their heritage culture into the mainstream culture of the United States.