 The HD3 format was, in particular, created in response to the sale of Jones College's WKTZ-FM to the Educational Media Foundation—resulting in it dropping its long-time easy listening format (which it had, in turn, inherited from the current WEJZ) in favor of K-Love.The format was described by music director David Luckin as being a broader and "edgier" take on the format designed to appeal to a wider audience, with "songs you listened to with your mother and songs that you grew up with" rather than simply "elevator music".From September to November 2019, the station added a temporary country music subchannel, "Pop-Up Country", on HD4, as a tie-in to Ken Burns' PBS documentary series "Country Music".