 Grocery store chain Hy-Vee built a display of over 15,000 Bing bars of all types in 2001 as a response to Palmer Candy Company's March Madness promotion.The current owner showed his creation in the 2004 National Confectioners Association's All Candy Expo.In 2014, a Twin Bing ice cream was created when the NAIA basketball tournament came to Sioux City, at the Tyson Events Center.