 Her previous books had been published under her real name, Judy Cuevas.They hoped that a new marketing campaign under a new name would enable her books to sell in larger quantities because bookstores did not have a preconceived notion of how many books she might be able to sell.Under Avon's guidance, Ivory has become much more successful, graduating to the super lead position (the second highest level) for their romance line by [1999].