 The founders of Olivia Records were not the only LGBTQ activists to criticize American capitalism or consumerism, and many subculture bars, bookstores, coffee shops, and presses were created to carve out physical and intellectual queer spaces in the American marketplace.The DIY aesthetic of Olivia Records mirrored broader trends that proliferated in the American lesbian arts and counter-marketplace during the 1970s and 80s, including the rejection of mass-production and big corporations in favor of crafts, folk art, and preindustrial production techniques.Similarly, lesbians were valuing alternative forms of commerce, including gifting and trading.