 The name of the press comes from Leavis' self-positioning as a literary critic upholding a minority – rather than a mass culture – stance; against an "anything goes" pluralism.Leavis wrote that 

The potentialities of human experience in any age are realised by only a tiny minority, and the important poet is important because he belongs to this (and has also, of course, the power of communication) ...Almost all of us live by routine, and are not fully aware of what we feel; or, if that seems paradoxical, we do not express to ourselves an account of our possibilities of experience ...