 Its members are private companies that market to children and families, including McDonald's, Disney, Mattel, PepsiCo, Teletoon, Hasbro, Corus Entertainment, Bell Canada, Cadbury Canada, Hershey's, Kellogg's, Kraft, Shaw Media, Loblaw, Nestle, General Mills, Weston, Canwest, CTV, Publicis, and the Institute of Communication Agencies.In 2014, the organization earned around $4 million from its associate media organizations and companies letting it to extend the word across its main goal