 The plant has several common names in various languages.It is known as the Cape Snow Bush or Kapokbossie (the Afrikaans word for "snow bush"); other common names refer to its fancied resemblance to rosemary, for example "African rosemary" or "Wild rosemary" (Afrikaans "(wilde) roosmaryn").The superficial resemblance is in the foliage, which, though softer and not glossy, grows in a habit similar to that of the common Mediterranean rosemary, although the two species are not related.