 He spent considerably less than his opponents (about $300,000) and was a pioneer in his using the Internet as a medium of reaching out to voters in a political campaign.He won the election in November 1998, narrowly and unexpectedly defeating the major-party candidates, Republican St. Paul mayor Norm Coleman and Democratic-Farmer-Labor Attorney General Hubert H. "Skip" Humphrey III.During his victory speech, Ventura famously declared, "We shocked the world!"