 Vested is a hybrid sourcing business model in which buyers and suppliers in an outsourcing or business relationship focus on shared values and goals to create an arrangement that is highly collaborative and mutually beneficial to each.From about 2012, some research and experimentation has theorized about a so-called "liquid business model".Sangeet Paul Choudary (2013) distinguishes between two broad families of business models in an article in "Wired" magazine.