 Gigerenzer proposes and shows that simple heuristics often lead to better decisions than theoretically optimal procedures.Huw Dixon later argues that it may not be necessary to analyze in detail the process of reasoning underlying bounded rationality.If we believe that agents will choose an action that gets them "close" to the optimum, then we can use the notion of "epsilon-optimization", which means we choose our actions so that the payoff is within epsilon of the optimum.