 By the late 1980s, there had been a significant resurgence in Glasgow's economic fortunes.The "Glasgow's miles better" campaign, launched in 1983, and opening of the Burrell Collection in 1983 and Scottish Exhibition and Conference Centre in 1985 facilitated Glasgow's new role as a European centre for business services and finance and promoted an increase in tourism and inward investment.The latter continues to be bolstered by the legacy of the city's Glasgow Garden Festival in 1988, its status as European City of Culture in 1990, and concerted attempts to diversify the city's economy.