 He was a bodyguard for The Rolling Stones for a time before he entered professional wrestling and adopted the wrestling name Jesse Ventura.Ventura created the stage name Jesse "The Body" Ventura to go with the persona of a bully-ish beach bodybuilder, picking the name "Ventura" from a map as part of his "bleach blond from California" gimmick.As a wrestler, Ventura performed as a heel and often used the motto "Win if you can, lose if you must, but always cheat!