 The chair was reportedly named after the Celtic god Aeron, as well as referring to aeration and aeronautics.Aeron chairs are produced by Herman Miller and were popular with web startups during the late 1990s, when they were associated with the dot-com bubble.A 2006 article in "New York" magazine called the Aeron "the Dot-Com Throne", writing that the chairs "became shorthand for the countless companies that didn't have a clue how to make money on the Internet, but, man, did they have the know-how to set up a cool office".