 Although emics and etics are sometimes regarded as inherently in conflict and one can be preferred to the exclusion of the other, the complementarity of emic and etic approaches to anthropological research has been widely recognized, especially in the areas of interest concerning the characteristics of human nature as well as the form and function of human social systems.Emic and etic approaches of understanding behavior and personality fall under the study of cultural anthropology.Cultural anthropology states that people are shaped by their cultures and their subcultures, and we must account for this in the study of personality.