 In theory and practice, the term "business model" is used for a broad range of informal and formal descriptions to represent core aspects of a business, including purpose, business process, target customers, offerings, strategies, infrastructure, organizational structures, sourcing, trading practices, and operational processes and policies including culture.The literature has provided very diverse interpretations and definitions of a business model.A systematic review and analysis of manager responses to a survey defines business models as the design of organizational structures to enact a commercial opportunity.