 Dixon had been a key player in the construction of the Louisiana Superdome and the expansion of the NFL into New Orleans in 1967.He developed "The Dixon Plan"—a blueprint for the USFL based upon securing NFL-caliber stadiums in top TV markets, securing a national TV broadcast contract, and controlling spending—and found investors willing to buy in.Though the original franchise owners and founders of the USFL had promised to abide by the general guidelines set out by Dixon's plan, problems arose before the teams took the field, with some franchises facing financial problems and instability from the beginning.