 Since it was intended for children who had graduated from CTW's flagship program, "Sesame Street," the humor was more mature than what was seen there.The show was directed by Robert Schwarz (1971 and 1977), Henry Behar (1972–1975), and John Tracy (1975–1976), and written by Dooley, Christopher Cerf (1971–1973), Jeremy Steven (1972–1974) and John Boni/Amy Ephron (1972–1973).In many areas, a preview special, "Here Comes The Electric Company", was seen in syndication through sponsor Johnson Wax on many local commercial stations during the week before its 1971 debut.