 Known as "Roger Grimsby and the Noisemakers", this format didn't help the ratings, which plunged to an all-time low.Later that year, newly hired news director Al Primo brought to WABC-TV the Eyewitness News format, in which reporters present their stories directly to the viewers.Having experienced great success introducing the format during his time at KYW-TV in Philadelphia, Primo this time added a twist – a degree of conversational chatter among the anchors, known as "happy talk".