 In 2003, he launched an appeal on behalf of the World Land Trust to create a rainforest reserve in Ecuador in memory of Christopher Parsons, the producer of "Life on Earth" and a personal friend, who had died the previous year.The same year, he helped to launch ARKive, a global project instigated by Parsons to gather together natural history media into a digital library.ARKive is an initiative of Wildscreen, of which Attenborough is a patron.