 Unlike its counterpart "Sesame Street," which licensed its Muppet characters for merchandising, "The Electric Company" never had a stand-alone brand or character that could have helped to generate additional profits.The only significant items the show licensed were comic books and a Milton Bradley board game of the Fargo North, Decoder character.Licensing rights were also granted to Mattel Electronics for two educational-based video games for the Intellivision console in 1979.