 He defeated the city's 25-year incumbent mayor and served from 1991 to 1995.Ventura ran for governor of Minnesota in 1998 as the Reform Party of Minnesota nominee (he later joined the Independence Party of Minnesota when the Reform Party broke from its association with the Reform Party of the United States of America).His campaign consisted of a combination of aggressive grassroots events organized in part by his campaign manager Doug Friedline and original television spots, designed by quirky adman Bill Hillsman, using the phrase "Don't vote for politics as usual."