 Hollywood, in particular, incorporated sound into a reliable system of genre-based moviemaking, in which the formal possibilities of the new medium were subordinated to the traditional goals of star affirmation and straightforward storytelling.As accurately predicted in 1928 by Frank Woods, secretary of the Academy of Motion Picture Arts and Sciences, "The talking pictures of the future will follow the general line of treatment heretofore developed by the silent drama...The talking scenes will require different handling, but the general construction of the story will be much the same."