 Archetypes are universal structures of the collective unconscious that refer to the inherent way people are predisposed to perceive and process information.The main archetypes that Jung studied were the persona (how people choose to present themselves to the world), the animus/ anima (part of people experiencing the world in viewing the opposite sex, that guides how they select their romantic partner), and the shadow (dark side of personalities because people have a concept of evil.Well-adjusted people must integrate both good and bad parts of themselves).