 This is thought to be due to limited cognitive resources people have when their options are vast, forcing maximizers to not make an optimal choice.Because maximization is unrealistic and usually impossible in everyday life, maximizers often feel regretful in their post-choice evaluation.As an example of satisficing, in the field of social cognition, Jon Krosnick proposed a theory of statistical survey satisficing which says that optimal question answering by a survey respondent involves a great deal of cognitive work and that some people would use satisficing to reduce that burden.