 Mlinar immediately became one of the most recognized faces across Belgrade.On May 15, 2007 at Partizan's stadium Red Star defeated Vojvodina to be the first ever Serbian Cup winner and the first team to lift the trophy that Mlinar created.In 2006, Serbian FA agreed the marketing rights with Carlsberg Srbija, previously known as Pivara Čelarevo, and the competition was named after its main brand Lav pivo.