 The choice of Athens for the press launch was connected to the car's new name, Fidia, which was the name (commonly spelled "Phidias" by anglophone classicists) of the artist who some 24 centuries earlier had supervised creation of the friezes which originally decorated the Parthenon (and which in 1816 turned up in the British Museum, following their controversial removal in 1802 by Lord Elgin).In some ways, Athens was not a good choice for a press launch