 In March 1989, the full name of La Sept changed, becoming "La Société européenne de programmes de télévision" (European Television Programme Corporation).In April 1989, the Conseil supérieur de l'audiovisuel granted permission to broadcast on one of TDF 1's channels, and it began transmission on 14 May 1989.The station broadcast three hours and 30 minutes of programmes per day, each programme broadcast twice.