 A 2019 study listed Indiana as the fifth most valuable collegiate basketball program in the country.Indiana has ranked in the top 20 nationally in men's basketball attendance every season since Assembly Hall opened in 1972, and often in the top five.Indiana has two main rivalries including in-state, against the Purdue Boilermakers (see Indiana–Purdue rivalry), and out-of-state, against the Kentucky Wildcats (see Indiana–Kentucky rivalry).