 Theyskens took a purer approach to fashion and did not rely (like many fashion houses) on accessory sales and cheaper sister lines for a steady stream of revenue.In July 2006, Procter & Gamble announced the discontinuation of Rochas' fashion division, shocking many in the fashion industry.One "longtime designer," commenting anonymously in the New York Times, said of the closure, "That sort of perfect, made-to-measure business can't exist today, which is really too bad.