 Production only got underway some time after the initial presentation of the car, and its European press launch which took place in Athens, came more than a year later, in February 1969.At the time of the press launch 15 cars had already been built, but it was only in February 1969 that the car swapped its "S4" name for the more euphonious "Fidia".The car was marketed as a unique combination of comfort and sporting performance, and the slogan that appeared in sales material was ""Le quattro poltrone piu veloci del mondo"" ("the four fastest seats in the world").