 After 1905, Schechtel was famous for his office buildings, applying Art Nouveau concepts to steel frame structures, notably the 1907 Ryabushinsky Printshop in Putinkovsky Lane (photographs, floorplan) and the 1909 Merchant's Society offices in Cherkassky Lanes (photograph, floorplans, the latter damaged by inadequate replacement of the original windows).Emphasis on the top floor ornamentation, witnessed in the Merchant Society Building, became a key feature in the so-called "Rationalist Modern" trend in commercial architectural design.In 1909 Schechtel turned to Neoclassical Revival, building his own (third) residence on the Garden Ring in strict Doric style.