 Adams booked road dates for Glenn Miller, Woody Herman, Charlie Spivak, Claude Thornhill, Nat King Cole, The Andrews Sisters, Joe Venuti, and Jimmy Dorsey.In 1943, Adams left GAC to become Jordan's personal manager and established the Berle Adams Agency.In 1944, Adams established the Champagne Music and Preview Music publishing companies and the next year he formed the Mercury Radio and Television Company, which became Mercury Records, with partners Irving Green, Ray Greenberg, and Art Talmadge.