 This practice may have been effective in the past, however, changes in Google's algorithms over the years have negated the benefits one would have received from this practice.Both Google's Webmaster Guidelines and comments by Google's Head of Webspam, Matt Cutts discouraged, if not outright prohibit, the strategy of using article directory marketing as a means to build backlinks.Business Owners, Marketers and Entrepreneurs attempt to maximize the results of an article advertising campaign by submitting their articles to a number of article directories.