 He began by booking for television and appearances in Las Vegas such stars as Jane Russell, Dinah Shore, Phil Harris, Jack Carson, and Dean Martin and Jerry Lewis.Booking talent for local TV in Los Angeles led to assignments in network TV.Adams worked closely with Ralph Edwards ("The Ralph Edwards Show") in developing a creative packaging arrangement with NBC whereby the host talent—Edwards—formed a corporation and licensed a particular show with the network for a predetermined figure and paid the producer, director, and star guests, as well as all of the "below-the-line" or backstage personnel himself.