 In an April 2015 video, Audi America president Scott Keogh said the 'price point is going to be around $40,000,' but made no indication if that was before or after tax incentives.Audi discontinued the A3 PHEV Sportback e-tron in Europe in November 2018.The production version of the Audi R8 e-tron was introduced at the 2015 Geneva Motor Show.