 The prize has become noteworthy enough that, in 2004, "The Bookseller" castigated publishers for choosing titles with a view to winning it, saying, "There were too many self-consciously titled entries – presumably in a bid to emulate the 2003 champion, "Big Book of Lesbian Horse Stories"".Bent has also expressed his dislike of people voting for ruder titles, stating that he himself would not have voted for the 2007 winner "If You Want Closure in Your Relationship, Start with Your Legs".In 2009, the choice of "The 2009–2014 World Outlook for 60-milligram Containers of Fromage Frais" as winner of the 2008 award was controversial, as Parker did not write the book himself, but used an automated authoring machine which produces thousands of titles on the basis of Internet and database searches.