 The documentary attempts to expose what the creators say are Moore's misleading tactics and mimics Moore's style of small documentary makers seeking and badgering their target for an interview to receive answers to their charges.The film was made over the course of two years by Canadians Debbie Melnyk and Rick Caine after they viewed "Fahrenheit 9/11", Moore's controversial film that attacked the Bush administration and its policies.Melnyk and Caine have stated that when they first sought to make a film about Moore, they held great admiration for what he had done for the documentary genre and set out to make a biography of him.