 The concept was eventually nixed at the suggestion of Travers, who argued that placing the levels in such realistic settings would lead to a lack of sensible design structure, and a new, more fantastical concept was brainstormed, in which a new villain, named Rezull, would capture Gex and bring him into a “TV Land” where he would have to escape by collecting magical TV remotes and fighting Rezull’s armada of “video warriors” made of TV static.Gex's voice was provided by comedian Dana Gould, who wrote all of the character's dialogue.During its production, "Gex" went through various development challenges due to schedule issues.