 In Cerralvo, entered into joint partnership with his father in the family business that had already begun and developed new projects.At age 18, in the search for further business expansion, he had his first encounter with corn, on seeing his first corn mill.Curious, he asked for explanations about the process for the manufacture of tortillas, and realizing the business potential when he discovered that cotton workers consumed up to 15 tons of corn per month, imagined the future.