 Their actions, focused on gaining massive numbers of followers, include use of advanced scripts and manipulation techniques that distort the prime idea of social media by abusing human trustfulness.British-American entrepreneur and author Andrew Keen criticizes social media in his book "The Cult of the Amateur", writing, "Out of this anarchy, it suddenly became clear that what was governing the infinite monkeys now inputting away on the Internet was the law of digital Darwinism, the survival of the loudest and most opinionated.Under these rules, the only way to intellectually prevail is by infinite filibustering."