 Concepcion was also chosen to portray the role of the young Noynoy Aquino on Maalaala Mo Kaya which depicted the untold love story of the country's historic icons, Ninoy Aquino and Cory Aquino.By October 2009, Concepcion was hailed Candy's "Top Celeb Cutie" for the fourth consecutive time.In November 2009, he was hailed by the Consumers League of the Philippines Foundation the "Dangal ng Pilipinas for Best Promising Male Young Singer Performer" award.