 The festival, which takes place over the June Bank Holiday weekend, is run by the Meath County executive of Macra na Feirme invites contestants from all over Ireland and abroad to compete for the title of Blue Jean Country Queen.In 2014, the festival was almost moved to the nearby town of Navan, however, the intervention of local businesses and, in particular, the local Credit Union branch ensured that the festival remained in Athboy for the foreseeable future.In 2018, The Flame of Samhain Festival was launched as part of The Spirits of Meath Halloween Festival to celebrate Athboy's links to Halloween.