 In 2014, Baldoni started playing Rafael Solano in the CW show "Jane the Virgin" and in May 2016 he launched a time-lapse video app for pregnant women and new moms called Belly Bump.In July 2017, "Variety" announced that Baldoni was developing a male talk show through his media company Wayfarer Entertainment.The show, entitled "Man Enough", is described as a disruptive panel series that explores what it means to be a man today.