 In 2010, Concepcion became the youngest model to participate in the yearly fashion show of Bench, "Bench Uncut 2010".Aside from modelling, Concepcion also starred on the "Braso" (Arm) episode of a Star Cinema trilogy movie, Cinco, alongside Robi Domingo and the late, AJ Perez.In 2011 he acted in the teen oriented show Good Vibes, paired with Coleen Garcia, and in the Star Cinema family movie Way Back Home together with the Mara Clara stars Kathryn Bernardo and Julia Montes.