 The licensing of media properties related to contemporary pop culture became integral to the product and company's success.Since its inception, more than a billion Colorforms play sets have been produced and sold.Colorforms are sheet-thin, die-cut vinyl pieces, in colorful geometric "forms" and abstract shapes (figural or object), often with over-printed images that are to be attached to a smooth plastic laminated paperboard background, much like placing paper dolls against a paper backdrop.