 Social media can be used to advertise; placing an advert on Facebook's Newsfeed, for example, can allow a vast number of people to see it or targeting specific audiences from their usage to encourage awareness of the product or brand.Users of social media are then able to like, share and comment on the advert, becoming message senders as they can keep passing the advert's message on to their friends and onwards.The use of new media put consumers on the position of spreading opinions, sharing experience, and has shift power from organization to consumers for it allows transparency and different opinions to be heard.