 In the 2010s, while colleges and universities still use these traditional methods to evaluate applicants, these institutions are increasingly accessing applicants' social media profiles to learn about their character and activities.According to Kaplan, Inc, a corporation that provides higher education preparation, in 2012 27% of admissions officers used Google to learn more about an applicant, with 26% checking Facebook.Students whose social media pages include offensive jokes or photos, racist or homophobic comments, photos depicting the applicant engaging in illegal drug use or drunkenness, and so on, may be screened out from admission processes.