 During this time, he was dethroned as Hottest Candy Cutie by Enzo Pineda.Aside from the Candy Magazine, he was featured in Sense and Style and Total Girl Philippines magazines.In 2011, Concepcion became one of World Vision's "Yumbassadors" of a fast-food chain, Jollibee alongside eight others including Bam Aquino, Sunshine Plata among others.