 By 1933 they had added 100 more outlets and grown annual corporate sales to $10 million.Franchised dealerships were inaugurated in 1933 and, in 1941, clothing and other "softlines" were added to the staple "hardlines" business, a diversification made necessary by the unavailability of consumer hard goods during World War II.The corporation went international in 1945 with the acquisition of the 270 Macleod hardlines retail outlets in Western Canada.