 In October 2008, Concepcion was appointed by the Philippine Department of Education as the "Youth Role Model and Spokesperson".Being its "Ambassador for Education", Concepcion was tasked onto a nationwide school tour, dubbed as, "SAMa-SAMa sa Eskwela", that aimed to encourage students across the country to prioritize their education while reaching for their aspirations.Former Education Secretary Jesli Lapus asked Concepcion to inspire young Filipinos to see how education can improve oneself.