 Before getting his break to his television career in 2004, Concepcion appeared through "Maggi Sinigang sa Miso" commercial, which features his real-life father.Concepcion raps in the commercial with the line ""Parang may isang anghel sa aking labi/ Na nakalutang sa ulap / At nangingiliti / Kung ang alat at asim ng buhay ay tulad ng hain ni Inay / Suspetsa ko buong mundo’y / magiging mapayapa at masaya"", became popular to various children of different ages.In 2006, even before winning the title in Little Big Star, Concepcion was offered endorsements and projects already.