 In 2008, Concepcion has found another interest, which is advocating the rights and welfare of every Filipino child as he is the latest appointee for World Vision's Ambassador for Children.As World Vision ambassador, he becomes active in various World Vision activities.He embarked in visiting poor municipalities and provinces in the Philippines to encourage everyone to share their blessings, so poor Filipino families can experience the joy of Christmas through World Vision's "Noche Buena Gift".