 He stated, ""We need somebody like Sam to remind the youth that education can be enjoyable and can bring us close to our dreams.."".As a spokesperson, Concepcion spearhead campaigns and advocate co-curricular concerns through the "SAMa SAMa sa Eskwela" project and other activities.He managed to visit 50 schools and 100,000 students on its first month and had been to various points in the country like Pampanga, Bohol, Laguna, Cebu City, Cagayan De Oro City, and Davao City.