 However, it is also argued that social media has positive effects, such as allowing the democratization of the Internet while also allowing individuals to advertise themselves and form friendships.Others have noted that the term "social" cannot account for technological features of a platform alone, hence the level of sociability should be determined by the actual performances of its users.There has been a dramatic decrease in face-to-face interactions as more and more social media platforms have been introduced with the threat of cyber-bullying and online sexual predators being more prevalent.