 The model was later marketed as the Chrysler 300M as the decision to drop the Eagle brand was already made.Jeep became a stand-alone division when the Eagle brand was retired shortly after Chrysler's merger with Daimler-Benz in 1998, and efforts were made to merge the Chrysler and Jeep brands as one sales unit.Dealers with only the Chrysler franchise did not have a sport utility vehicle (SUV) to sell.