 Kingbay became Schwinn's cycling activities director, the "Ambassador of Bicycling", and traveled to dealers around the USA to promote cycling and lead rides.While Kingbay's PR duties at Schwinn were in support of Schwinn's bottom-line, he evolved into a general pro-bike advocate.In 1965, with Phyllis Harmon and Joe Hart, Kingbay reorganized the League of American Wheelmen and brought it to prominence as the League of American Bicyclists.