 The Yankees’ longtime public-relations director Bob Fishel had urged team management to approve a traditional play-by-play sportscaster, which the Yanks had not had since the firing of Red Barber after the 1966 season.Messer was eventually given the gig of emceeing the Old-Timer's Day ceremonies by 1970 – an event in which he participated until the year before his death – and special events, beginning with the retirement of Mickey Mantle’s Number 7 jersey in June 1969.Messer’s steadiness and dry wit blended well with Rizzuto’s enthusiasm.