 In July 1999, SLM of Delaware acquired Boulder Capital Opportunities, Inc., a publicly traded company, in a reverse merger structured by investment banker Stan Medley, and through this reverse merger Stan Lee Media became a publicly traded company under the symbol SLEE.The company won the Best of Show Web Award in November 2000, as the best Entertainment Portal on the internet, beating Warner Bros and Disney's portals.The company launched the first new team of superheroes to be created by Stan Lee in thirty years, "The 7th Portal", at a $1 million gala hosted by Dick Clark at Raleigh Studios on February 29, 2000.