 In 1999, Bruce "The Radio Pirate" Quinn took over his family owned station, the call letters were changed to WKLU and branded as ""The New Kool 101.9"".The format evolved to a loose variant of classic rock specializing in songs that Indianapolis radio stations didn't play, including songs from jam bands.In 2004 the Quinns sold the station to a Miami radio entrepreneur Russ Oasis, who moved the tower to its current location and reformatted the station to a more commercially viable Oldies format.