 WBUY's studios are located on Cazassa Road in the southeast section of Memphis, and its transmitter is located in the Brunswick section of unincorporated northeast Shelby County.WBUY first signed on the air in September 1991 as an affiliate of the Home Shopping Network (HSN); the last three letters of the station's call sign incidentally reflected this affiliation.In 1993, the station was sold to Mobile, Alabama-based Sonlight Broadcasting and became a TBN affiliate, carrying most of the network's schedule while opting out at times to air alternate programming.