 After ending his contract with SMART, he was launched as the newest endorser of Sun Cellular alongside college basketball player Kiefer Ravena and young entrepreneur Marco Lobregat on August 30, 2012.During his contract signing held at Galleria Corporate Center in Quezon City, he officially assumed his role to represent the pioneer of "Call and Text Unlimited" of one of the leading telecommunications companies in the Philippines.He also recorded the song "Where I Belong" as the theme song for the network's ads.