 This annual event, on its third year in the Philippines, is part of a worldwide movement that aims to raise awareness and funds to fight hunger, especially among children.In 2013, Concepcion is one among Filipino artists who performed at the annual "MYX!Mo, 2013" concert held at the Mall of Asia Concert Grounds, in which the proceeds went to the millions of victims of Typhoon Haiyan (Yolanda), the strongest typhoon ever recorded that hit the country.