 Armor All auto vacuums, Breyers yogurt, TGI Friday's frozen appetizers, and Lucite nail polish are only a handful of the products carrying well-known brand names which are made under license by companies unrelated to the companies who own the brand.A company may choose to license its brand(s) when they believe there is strong consumer acceptance for brand extensions or products.For example, when Apple launched the iPod there was an immediate need for accessories such as headphones, charging and syncing stations and carrying cases.