 Manufacturers cite the program as a way to build customer loyalty, as few customers ever forget the European delivery experience or experience buyer's remorse.If combined with a vacation that was going to be had anyway, the European delivery program saves the traveler the cost of renting a car while in Europe.More importantly, customers have the opportunity of taking their cars (especially Grand Tourers) to exotic destinations such as the Côte d'Azur or Alps, where the roads are more scenic and challenging than their North American counterparts; indeed, European automakers often advertise their vehicles in such places.