 In 2002, he started his own urban streetwear clothing label Overstayer Clothing.The name Overstayer refers to the infamous Dawn Raid era during the 1970s in New Zealand, when Pacific Islander overstayers were the prime target by the government using controversial means, even though the highest number of overstayers in the country at the time were Europeans.In 2003 and 2004, King Kapisi was awarded the Westfield Style Pasifika Designer Award giving the hip hop artist the opportunity to showcase his street label in the coveted international annual Air New Zealand Fashion Week in 2003.