 In April 2017 Marvel was subject to substantial criticism on social media after statements made by Vice President of Sales David Gabriel in an interview with ICv2 were understood to mean that retailers attributed poor sales of Marvel books to the company's effort to promote diversity with prominent non-white and non-male characters in starring roles in its books.Gabriel later clarified his words, and stated that Marvel was not abandoning such characters.On November 17, 2017, in the wake of these of controversies, Marvel announced Alonso's replacement as Editor-in-Chief by C.B.