 The video was directed by Akiva Schaffer, who directs the SNL Digital Shorts on "Saturday Night Live", including the short "Lazy Sunday".Schaffer's involvement led to Black's cameo, as the two previously worked together on a failed television pilot "Awesometown", as well as a cameo by Lonely Island cohort Chester Tam, as a man who had his clothes blown off.In 2010, the song appeared in the credits of the HBO series "True Blood", and was used in the video game "Gran Turismo 5" (2010).