 It was reported in 2006 that sales of meat substitutes had an annual growth of around 25%, which made it one of the fastest-growing markets in the Netherlands.In supermarkets and stores, it is sometimes necessary to read the fine print on products in order to make sure that there are no animal-originated ingredients.Increasingly, however, vegetarian products are labeled with the international "V-label," overseen by the Dutch vegetarian association Vegetarisch Keurmerk.