 The team was also limited by the size of the dialog balloons used within game, and took several steps to avoid losing the meaning of the story within the game.As "The World Ends with You" focuses on the character of Neku Sakuraba, in order to create a believable story the developers put a lot of focus on his development, such as how he would feel, what thoughts lie behind his actions, how he interacted with other characters, and how the people around him feel about him.The developers included aspects and daily concerns, hoping that they could be things that players would have to deal with their personal lives and therefore would let them relate with Neku.