 Public appearances of the car in 2010 are listed on the GEN 11 official website, with a note that there will be no more as the car was sent to Los Angeles, USA, to be auctioned on 22 May 2011.The auction price was expected to reach US$1–2m, but capped at $805,000 (£495,415) with the winning bidder New Zealand film director Sir Peter Jackson, who according to his spokesperson said he would use it as a charity fund-raising vehicle.It was registered in New Zealand as GEN 1I, as the registration GEN 11 had already been issued.