 The 1973–75 recession hit the demand for newsprint hard, and from 1973 to 1978 the mill experienced low prices, high inflation, increasing energy and lumber prices combined with a stagnation of newsprint prices.Meanwhile, the company was working on establishing a third paper machine, PM3.Formal work commenced in 1972 and the corporate assembly approved the plans on 5 December 1977, giving the board freedom to proceed as was deemed favorable.