 Hed Arzi is one of the largest and most veteran companies in Israel, and many major artists work with it.Besides its involvement in music, the company also imports and distributes multimedia products, such as computer games and videos.The company was founded in Tel Aviv in 1946 as a partnership of Zvi Levin (also known as Hirsch Lewin) with Josef Grossman, Alexander Borowitz and Ephraim Ruttenberg.