 In December, subchannel 31.3 began an all-infomercial format.On March 12, 2009, subchannel 31.3 began broadcasting TheCoolTV, a music video channel owned by Cool Music Network.31.3 ceased transmitting TheCoolTV in September 2009, to have been replaced later by a locally originated channel HOT TV—the "HOT" acronym meant "History of Television"; programming consisted of old movies and TV programs from the 1950s and 1960s.