 Ritchie was happy to let the Russians run dialogue.International Business magazine quoted Ritchie; “I don’t know how to make money over here (Russia)--they do.” Harvard Business Review stated, “Ritchie stepped into the background, making it clear to employees, vendors, and government officials that he had fully empowered them to run the show.”

Ritchie started working in Japan in 2001 with two brothers, Chris and Brian Oxley.They launched a variety of businesses in housekeeping and service management that brought American know-how, but also focused on bringing pride and dignity to people's work.