 A couple of years later, Epperson sold the rights to the invention and the Popsicle brand to the Joe Lowe Company in New York City.In the United States and Canada frozen ice on a stick is generically referred to as a "popsicle" due to the early popularity of the Popsicle brand, and the word has become a genericized trademark to mean any ice pop or freezer pop, regardless of brand or format.