 From October 1, 2006 the chains were owned by Reitangruppen, who rebranded to YX.At the same time Coop NKL announced that it would withdraw the membership bonus on YX stations, due to REMA 1000, also owned by Reitangruppen, being a major competitor to Coop's stores.In 2007 an agreement was made between Reitan and Shell, converting 91 Norwegian and 63 Danish YX outlets to Shell with 7-eleven stores, still owned and operated by Reitan.