 In Milan, by contrast, most of the various panini companies met in normal bars scattered throughout the city, and the dozens of "Burghy's" fast-food restaurants (with the exception of Piazza San Babila and Corso Re Vittorio Emanuele) II), Wendy's and "King Burger" (not to be confused with Burger King landed in Italy only in 1999), the two so-called "second choices", were little frequented by the members of this youth subculture.In a short time the paninari become a phenomenon of custom by acquiring a discreet reputation on a national level, above all thanks to the publication of some comics dedicated to the paninari and the character played by Enzo Braschi in "Drive In".In 1986 the Pet Shop Boys, following a visit to the center of Milan, recorded the single "Paninaro," which allowed the fashion to cross national borders.