 The Gawad bestows honor on Filipino media practitioners who have excelled in any of the media (print, film, radio, television, and new media) and performed with the highest level of professional integrity in the interest of public service.The recognition, which comes with a trophy sculpted by National Artist Napoleon V. Abueva, is given to one practitioner in one medium for each year.The awardee is expected to deliver the Plaridel Lecture which addresses important media issues.