 New breweries were established in Kerala (Cherthala, 1959), Andhra Pradesh (Hyderabad, 1969), Goa (Ponda, 1971) and Bihar (Hatidah, 1973).By the early 1960s, Mallya, back in Calcutta, gained further control of the liquor market by acquiring Carew & Company Limited and Phipson & Company Limited (the latter a major liquor distribution company), followed in the early 1970s by another distribution firm, Herbertsons Limited.It also began its association, about this time, with Hoechst AG of Germany while co-promoting Hoechst Pharmaceuticals Limited, now known as Aventis Pharma India.