 The design of the "Rock Machine" logo, used in subsequent publicity material, including album covers, was by Milton Glaser.As part of its highly successful campaign, CBS Records released "The Rock Machine Turns You On", the first budget sampler LP, in the UK in 1968.The album was priced at 14 shillings and 11 pence (£0.75), less than half the cost of a full priced LP at the time.