 It adopted a strategy of building "applications", consisting of pre-configured rules and reference data, on top of the data quality platform to address specific business issues.Most successful of these was its Watchlist Screening application (in support of compliance with anti-money laundering and anti-terrorism know-your-customer regulation), which was adopted by clients including Barclays Bank, Bank of America, MetLife and Vodafone.Datanomic was funded by private investors and venture capital companies 3i and DN Capital.