 Alone, Rashkow produced the radio personality and author Jean Shepherd and film personality Jason Holliday in spoken-word/comedy format, as well as Jesse Henderson, a Newark-based soul artist.Shortly thereafter, Rashkow left the music business and went into advertising as a copywriter and creative director.In 1981, he formed his own advertising/graphic design firm, Two Minute Communications, specializing in marketing for the race horse industry.