 In order to avoid what he described as the "cult of personality", Hole continued the audio-only tradition of broadcast news, making only a slight concession to the demands of television.Thus was born the "News and Newsreel" on 5 July 1954.This lasted about 20 minutes, the first ten being current news reports read out over captions, still pictures and occasionally a live human hand pointing to locations on a map; the remainder was filmed footage in the manner of "Television Newsreel".