 In November 2004, working with the Ban Mercury Working Group, EEB launched the Zero Mercury campaign, whose ultimate goal is to achieve zero emissions, demand and supply of mercury, from all sources we can control, to reduce global environmental mercury levels to a minimum.An international Zero Mercury Working Group was created to follow up developments at European and global level.Since the beginning of 2011, EEB has been coordinating the Coolproducts campaign aiming at unleashing the energy savings potential of energy-related products.