 Beginning in summer 2010, Masbia began collecting weekly donations of fresh produce from the Food Bank For New York City and New York City Harvest, and unsold produce from farmers markets in Boro Park and Windsor Terrace.During the Nine Days, 2,500 portions of fish are donated to Masbia by the Dagim company.Recalling a tradition in the European shtetl for families to sponsor a meal for the poor on the day of their child's wedding, Masbia encourages couples and their parents to sponsor meals – at $6 a plate – at Masbia on the night before or the night of their wedding.