 Between the awarding of the franchise and the launch of the channel, ITN withdrew its involvement with BSB after failing to reach an agreement on how to provide its news service and the Now channel's remit was changed to a mix of daytime lifestyle shows, current affairs programming, and arts programmes at weekends.The channel was promoted under the slogan "The Channel For Living".Now was broadcast throughout BSB's short spell on air from March to December 1990 on the Marcopolo satellites.