 During his long career in advertising, he produced over 1800 direct response TV infomercials, including the Steakhouse Onion Machine, Ambervision Sunglasses and the Shiwala car mop.One of the most famous products worked on by Schiff is the line of Ginsu knives, during his three-year term of employment as Creative Director at legendary direct marketing firm Dial Media, founded By Ed Valenti and Barry Becher in 1975, in Warwick, Rhode Island.Schiff's commercials gained a degree of notoriety for their effective use of catchphrases, including his signature creation ""But wait, there's more!""