 "Live and Let Die" also gave Fleming a chance to outline his views on what he saw as the increasing American colonisation of Jamaica—a subject that concerned both him and his neighbour Noël Coward.While the American Mr Big was unusual in appropriating an entire island, the rising number of American tourists to the islands was seen by Fleming as a threat to Jamaica; he wrote in the novel that Bond was "glad to be on his way to the soft green flanks of Jamaica and to leave behind the great hard continent of Eldollarado.