 To promote this objective, the Make Roads Safe campaign collected a million-strong petition which was personally delivered to UN Secretary General Ban Ki-moon by campaign chairman Lord Robertson on 31 March 2008.The campaign has also claimed some success in persuading donors and the major multilateral lending institutions, such as the World Bank, to recognise their responsibilities for improving road safety.A conference on 'Safer Roads' held in London in July 2008 brought together all the major development banks, and leading donor countries, for the first time to discuss road safety as a component of road projects.