 The most common application for interactive marketing is using it as a lead generator in a sales funnel.Interactive marketing is nearly inextricably linked to content marketing, so companies can produce audience-relevant content that is shared many times, or "goes viral", and eventually establish themselves as an authority in their particular industry.Consumers tend to trust those that are designated thought leaders in their industry, so this strategy can bring in many inbound leads, coming through gated download pages, for example, that they are nurtured via more content created specifically for them off of the information they've previously shared.