 In each of the 32 participating countries, Danone's subsidiaries organize their national tournaments in partnership with the local Sports Federations and/or State Education and Sports Ministers.For 10 years, the tournament has had Zinédine Zidane as its ambassador, benefiting from his commitment to high quality football and fair play.Following the 1998 FIFA World Cup in France, Danone decided to create an international football tournament for kids.