 Verkkokauppa.com was declared as Finland's most usable web shop by Adage in 2006 and chosen as the best webstore in Finland 2010 by TNS Gallup.Verkkokauppa.com was Finland's 3rd most known online-brand after Google and Facebook in 2013 by Taloustutkimus.In 2019 RichRelevance named the company leading innovator in personalization.