 As far back as 1995, interactive marketing was seen as the future of e-commerce and digital advertising.By 1997, the "Journal of Direct Marketing" had re-branded to become the "Journal of Interactive Marketing", which continues today.In 1999, Salesforce.com was founded, allowing marketers and salespeople to directly affect and guide potential customers through their company's sales process using Salesforce's cloud-based customer relationship management (CRM) technology.