 In an Op-Ed article for the Washington Post on 9 September 2006, President Arias called on regional development banks to follow this lead, and also urged support for the proposed $300 Global Road Safety Action Plan proposed in the Make Roads Safe report.In March 2008 Desmond Tutu was joined by Jimmy Carter, Sonia Gandhi, Mary Robinson, and President Arias in signing an open letter to the United Nations on behalf of the Make Roads Safe campaign, calling for urgent action to tackle global road deaths.Asian film star Michelle Yeoh became a global ambassador for the campaign in 2008.