 In August 2010 the Israeli TV Channel Two aired a short program about the most expensive and lavish wedding ceremony in Israel until that time, costing 20 million ILS (about 5 million US dollars).The program revealed that the bride was Cherny's daughter, that the wedding was paid by him and that Israeli ministers and members of parliament (Knesset) of Russian origin attended.Cherney, together with his brother Lev Cherney and UK metals traders David and Simon Reuben, founded Trans-World Group (TWG) – the first and largest private company in Russia, which produced aluminium and sold it on Western markets.