"Live and Let Die" was published in hardback by Jonathan Cape on 5 April 1954 and, as with "Casino Royale", Fleming designed the cover, which again featured the title lettering prominently.It had an initial print run of 7,500 copies which sold out, and a reprint of 2,000 copies was soon undertaken; by the end of the first year, a total of over 9,000 copies had been sold.