 The combination of Schiff's unusual Japanese sounding name for the knives with product demonstrations and copy lines previously developed by Valenti and Becher, many of which had been used to sell their first three multi-million selling products (Miracle Painter, Miracle Duster and Miracle Slicer) on TV prior to Schiff's employment, seemed to launch Ginsu to an even higher level of success and consumer retention.Much like the ice cream brand Häagen-Dazs, the Ginsu name was nonsense, but nevertheless extremely effective in associating the product image as a "samurai sword" for the kitchen.The partners (Valenti and Becher) hired a local Japanese exchange student to appear as a chef.