 The film is a very low budget digital video production but has gained attention for its use of various web-related strategies in distribution and in its ability to build an audience through the use of online resources, a growing trend among contemporary American indie filmmakers.In 2007 it became the first ever feature film to be released on YouTube.com.In 2010 the film was released on VODO where and placed under a Creative Commons Attribution-Sharealike license allowing audience members to redistribute or even alter as they wish.