 He established himself as a Pontiac salesman in Nassau County, New York (becoming 'Nassau County Champion Salesman' in 1965), where he married and had two children.He eventually retired to Restwell Nursing Home, NY after the death of his wife, but came out of retirement to battle Turner D. Century alongside Spider-Man, after which he vowed to take back up his search for Sabbath Raven.Some time after this he left the rest home, then alongside Spider-Man battled the Shocker, who was working for Simon Steele, an old adversary of Fortune's who he had been investigating in the hope of finding clues to the fate of Sabbath.