 Daly spoke at the World Hockey Summit in 2010, and stated a desire to increase the number of NHL games in Europe and to market its brands and most popular teams to Europeans.Daly played a key role in two of the most impactful commercial contracts with TV rightsholders in NHL history.In 2011, he led negotiations on the 10-year U.S. national rights agreement with NBC Sports Group, delivering NHL regular season games regularly to U.S. fans through over-the-air, NBC Sports Network, and NBC's newly created sports cable channel.