 Under the restructuring, ESPN Films began producing projects for theatrical release in addition to television; majority corporate parent The Walt Disney Company holds the right of first refusal on all projects.In addition, ESPN announced a new alliance with the Creative Artists Agency, which among its various clients, represents athletes such as LeBron James, David Beckham and Peyton Manning.The first production under the ESPN Films banner was "Black Magic", a four-hour documentary that premiered on ESPN without commercial interruption over two consecutive nights starting on March 16, 2008.