 After the deal was completed, FSN sought a new name for the channel, with network officials eventually chose to rebrand it as SportSouth, after coming up with about 60 different suggestions.The SportSouth name was originally used as the name for what is now Fox Sports South, which was founded by Turner Broadcasting in 1990 and was purchased by News Corporation's Fox Cable Networks unit in 1996, becoming a charter outlet of Fox Sports Net.Under Turner ownership, the original SportSouth carried Braves and Hawks games, as well as NBA games from the Charlotte Hornets (the since-relocated original franchise now known as the New Orleans Pelicans), World Championship Wrestling events, college sports and some syndicated programs.