 The H2O format competed head-on with Clear Channel-owned KHKS 106.1 Kiss FM & Cumulus Media's KLIF-FM i93.3, and shared audience with CBS-owned station KMVK Mega 107.5 (Latin Pop).In November 2012, "Radio H20" leaned more of a rhythmic direction.Liberman-owned KTCY Baila 101.7 was one of its competitors until February 8, 2013, when Educational Media Foundation took over ownership and preparing to launch satellite-fed Christian Rock format Air1.