 Network management reportedly had been considering a name change for the channel since 2012, including the use of a numerical brand for SportSouth (similar to that used by national sister networks Fox Sports 1 and Fox Sports 2), and color-code branding (with the main network as "Fox Sports South Red" and the secondary network as "Fox Sports South Blue").On December 14, 2017, as part of a merger between both companies, The Walt Disney Company announced plans to acquire all 22 regional Fox Sports networks from 21st Century Fox, including Fox Sports Southeast.However, on June 27, 2018, the Justice Department ordered their divestment under antitrust grounds, citing Disney's ownership of ESPN Inc. On May 3, 2019, Sinclair Broadcast Group and Entertainment Studios (through their joint venture, Diamond Holdings) bought Fox Sports Networks from The Walt Disney Company for $10.6 billion.