 It is no longer the case that microdistilleries are producing at the premium end of the market only; the established brands are under threat from local microdistilleries at all price points (with the possible exception of the ultra discount supermarket brands such as Sainsbury's and Tesco's "value" brands, which are close to loss leaders).Microdistillers often experiment with new techniques to produce new flavors.Tony Conigliaro uses a rotavap (i.e.