 He has been in television since 1997, when he first appeared in the television series "Riverdale" as the character Jimmy.His performances include appearing as Doug in the CBC Television hockey comedy series "The Tournament", as well as CSA Agent Joel in the 2002 Jackie Chan movie "The Tuxedo".Most of Potenza's best-known roles are in television commercials, including a giant yellow toothbrush in the "evil gingivitis" commercials for Listerine, a dog in the Fido commercials "The Office" and "The Promotion", as well as a sunflower in Canadian Kia ads.