 Another sales technique of the store is to locate cashiers in the back of the store, which requires clients to pass by all the products on the floor each month in order to pay their next monthly payment.Salespeople also consider the lines at the cashiers appropriate potential sales targets (which they refer to as "bocas de caixa" "open cashiers").As of 2004, the company employed 22,000 people and was generating $2 billion in profits.