 In 2004, Starlight and STARBRIGHT completed a formal merger and became the Starlight Starbright Children's Foundation, where Samuelson served for 7 years as the international chairman of the organization.In 2014, Samuelson founded ASPIRE, the Academy for Social Purpose in Responsible Entertainment, a national 501(c)(3) charity that teaches media for social change to undergraduate and graduate students across the university, regardless of their Major.ASPIRE’s new kind of digital literacy was first piloted at UCLA.