 The film, which won a Peabody Award in 2009, about the history of basketball played at Historically Black Colleges and Universities.The company's first theatrical film was "", which was released on August 21, 2009.On October 6, 2009, ESPN premiered "30 for 30", a 30-hour series produced by ESPN Films that debuted in commemoration of the 30th anniversary of the cable network's launch.