 He received several MTV Video Music Awards and Billboard Awards for his work.Taft then made the move to commercial directing with spots for clients such as Adidas, Reebok, Nike, Energizer, Sprite and Nissan Xterra.In 2003, he won a Lion Award at the Cannes Festival for his Nike "Stickman Basketball" advertisement and later received a second award for his Coca-Cola "Round The Fire" advertisements.