 With the advent of the Internet and other information systems technologies, this process has rapidly become technology-centric, as businesses practising lead management techniques have shifted much of the prior manual workload to automation systems, though personal interaction with lead inquiries is still vital to success.Along with its other related business practices – marketing, brand development, advertising, and sales – the goal of an effective lead management initiative is to generate new business revenue, increase visibility, and improve the general attitudes of potential clients and the public at large for future business development.While simple in scope, lead (or inquiry) flow process can become complex as clients, prospective clients, and sales professionals interact.