 They would act as demonstrators at exhibitions and fairs, where they offered samples of Baker's Chocolate to those in attendance.These demonstrators, with comely faces and ready smiles, were an important and appropriate way to advertise his product.An article in the New York Times on October 21, 1892, reports that these demonstrators were at an exhibition at the Madison Square Garden in New York City, where it was said that the "taste of the chocolate is its own sufficient advertisement, but the combination of chocolate and girl is particularly effective."