 As part of the Skywards Dubai International Jazz Festival 2011, du was also the official sponsor for the year's du Jazz Garden, which took place from 8 to 15 February.The Jazz Festival in Dubai featured British and International bands, in addition to supporting the main Jazz Festival from 16 to 18 February 2011.The du Arena is an open-air venue on Yas Island, Abu Dhabi with a standing capacity for 25,000 people, which was called Yas Arena before the rebranding in May 2012 following a 4-year deal between ‘’du’’ and the Flash Entertainment, but no value for the deal was announced publicly.