 The bulk of CYRK's revenues were generated from the sale of custom promotional products employed as consumer rewards in points-based consumer loyalty promotions.CYRK had three very successful public offerings between early 1993 and late 1994 underwritten by Montgomery Securities, all of which were oversubscribed.In 1997 the company, "already a significant player through its management of the Marlboro Gear and Pepsi Stuff continuity programs" acquired Los Angeles-based Simon Marketing, making it one of the largest agencies in the promotion industry.