 In 1975, Except for "Cheekati Velugulu", none of his films of this time made any impact at the box office as people were reluctant to watch him in softer roles after his portrayal of Alluri Seethaa Rama Raju in the eponymous film.He suffered 14 consecutive flops (Devadasu also one of them) after the release of Alluri Seetarama Raju.Krishna bounced back with his lavishly made home production "Paadi Pantalu" in 1976.