 After only two years Jourdan moved his shoe company into a factory on Boulevard Voltaire in 1921 and employed over 30 people in Romans.In the 1930s, Jourdan was the first shoe designer to place advertisements in the high-end fashion magazines, which helped to identify his name as an haute couture house.In 1947 his three sons Rene, Charles and Roland joined the company, and in 1950 they expanded beyond France and began selling designer shoes in the United Kingdom.