 As stated previously, the increasing technological foundation of lead and sales management practices provides a number of "closed loop" data circuits, tracking the overall effectiveness of everything from lead generation, to prioritization, to distribution, to final disposition, and then back again to re-calibrate the process.For marketing, this portion of the architecture primarily manages the analytics of the lead generation, distribution, and disposition.For sales, the architecture provides a fast, accurate method of distribution, in addition to improved management and accountability processes for sales activity.