 His 1998 complaint that Taco Bell's television advertisements featuring a Spanish speaking Chihuahua dog were offensive and demeaning to Mexicans and Mexican-Americans, gained attention in the newspapers.In 2005 he criticized CNN for cutting away from Florida Governor Jeb Bush's speech just as he began to repeat a warning about Hurricane Wilma in Spanish - after the warning in English.Cazares called it dangerously insensitive to Florida's large Spanish speaking population.