 The telecom company has an established Emiratisation scheme, Masar, and regularly participates in career fairs across the UAE to capture the attention of young Emiratis.In 2012, du doubled the number of Emirati staff in their fully Emirati-managed and operated Fujairah-based UAE National Call Centre up to 120 employees, 90% of which are females.Also in 2012, 146 Emiratis have successfully graduated from their 18-month Masar Graduate Trainee programme.