 While Philip Morris accounted for 90% of the companies' business in 1994 thru the acquisition of Simon, McDonald's alone accounted for 61% of the consolidated revenue in 1999.On March 31, 1997 CYRK purchased Monroe, WA based Tonkin, Inc. At the time Caterpillar Inc. was Tonkin's largest account.The Tonkin acquisition was intended to allow CYRK to penetrate the business-to-business segment of the promotions industry and to serve as a further diversification initiative.