 Subscribers to du mobile services can be identified by the dialing prefix 055 and 052.On February 11, 2007, du launched its own mobile service with call tariffs almost identical to those of Etisalat, thus eliminating any possibility of price competition between the two providers.Products and services promoted by du include [du Live!, Pay As You Go prepaid plan with its WoW recharge card, Emirati Plan, du TV+, the TV/Internet dual-play package Talk and Surf and the TV/Internet/Landline triple-play package Talk, Surf and Watch.