 In Oct 2000, the company is described as consisting "...primarily of the Cyrk promotional products operation in Gloucester, the Los Angeles-based Simon Marketing...and a newly formed Internet division..." In the June 2001 and upon the successful conclusion of its strategic initiatives, Cyrk co-founder Patrick Brady, EVP-CFO Dominic Mammola and Exec VP Ted Axelrod, all resigned.In or around May 2001, the company split into two pieces.The Corporate Promotions Group was sold "once worth $147 million, for a mere $14 million to investment group Rockridge Partners, Inc.", an investor group led by Gemini Investors, LLC.