 In the episode, named in a play on words after the 1960s counterculture slogan "Make love, not war", Cartman, Kyle, Stan, and Kenny enjoy playing the popular massively multiplayer online role-playing game "World of Warcraft".When a high level player goes around killing other players in the game, they start playing the game every day to try to stop him.The episode was written and directed by series co-creator Trey Parker.