 However Patrick and Simon CEO Allan Brown were named as "co-chief executives" of Cyrk.In late 1999, with the company's share price still well below the intrinsic value of the company, the board of directors launched a strategic initiative with DLJ (Donaldson, Lufkin & Jenrette later CS First Boston) intended to maximize its share price thru a plan that would divest certain legacy accounts and certain businesses acquired previously.The plan was consummated in the Spring of 2001.