 The fallout erased the benefits of the strategic divestitures and severely hurt the remaining business of Simon Worldwide; Ronald Burkle resigned from the board, and fourteen executives left to join Draft Worldwide (later called FCB) in Chicago, part of the Interpublic Group, in forming a new unit called Premium Surge within their promotional marketing division Surge.Although initially maintaining an amicable relationship, there were still several unresolved issues between Cyrk and Simon.In May 2002, Simon Worldwide went into liquidation.