 As with his rivals in the business at the time, Odlum used the paper to aggressively promote his views and advance his pet political causes, such as the temperance movement, as well as descending to sensationalist yellow journalism to boost circulation.In 1924, his paper stirred up anti-Chinese fervour by suggesting a Chinese houseboy employed by a posh Shaughnessy neighbourhood couple had murdered a Scottish nursemaid, Janet Smith, employed in the same household.Although the evidence instead suggested that the nursemaid had been accidentally killed by one of her employers during a domestic dispute, Odlum's paper suggested the Chinese houseboy, Wong Foon Sing, who had discovered the body, was the guilty party.