 Additionally, the magazine also maintains a store, selling New Mexico-related products.Based in Santa Fe, the magazine got its start as "New Mexico Highway Journal", the official New Mexico Highway Department newsletter, but its mission expanded in the 1930s, when it began to run more feature stories of interest to New Mexico tourists.Today, reaching over 100,000 readers a month, the magazine covers a broad range of topics, including New Mexico's history, archaeology, culture, people, natural wonders, and tourist attractions.