 Some inspiration for this series was due to Xiaolin Showdown's popularity amongst young girls who had a strong demand for important female characters besides Kimiko, Wuya, and Katnappé.The initial idea was to create toys which would incorporate social media into the work similar to companies like Neopets or Webkinz, and that through success of the website, the characters' story would be picked up for a television series.The website had made ties with multiple ecological groups, including the Coral Reef Alliance and The American Forest.