 He has essayed roles across different genres including mythological, drama, social, cowboy, western classic, folklore, action and historical.He is credited for producing many technological firsts in the Telugu film Industry such as the first Eastmancolor film – "Eenadu" (1982), the first cinemascope film – "Alluri Seetharama Raju" (1974), the first 70mm film – "Simhasanam" (1986), the first DTS film – "Telugu Veera Levara" (1995) and introducing cowboy genre to the Telugu screen.He starred in the Telugu spy film sequels "Gudachari 116" (1966), "James Bond 777" (1971), "Agent Gopi" (1978), "Rahasya Gudachari" (1981) and "Gudachari 117" (1989).