 In 2013, he partnered with George Clooney to launch Casamigos Tequila.In June 2017, it was sold to Diageo for $700 million, with an additional $300 million possible depending on the company's performance over the next ten years.In January 2019, it was announced that Gerber, along with his wife Cindy Crawford, Mike Meldman, Jeff Shell and Jay Sures would purchase the Hollywood deli, Nate 'n Al.