 The du Arena has hosted many international musicians under the telecom's entertainment platform du Live!in addition to Madonna, including Eric Clapton, Kylie Minogue, Nickelback, Eminem, Andrea Bocelli, Metallica, Kanye West, Linkin Park, Sting, Creamfields dance music festival featuring DJs such as Tiesto, David Guetta and Armin Van Buuren.Furthermore, the du Arena has also been the venue for the Middle East's first KCON event featuring various K-pop artists such as Bangtan Boys, Taeyeon of Girls' Generation, Cho Kyuhyun of Super Junior, Monsta X, Ailee, SS301, and Spica last March 25, 2016.