 Indeed, this intermediary will minimize the overall cost, for instance, by avoiding duplication, or by minimizing transaction costs.This intermediary will make possible exchanges that would not occur without them and create value for both sides.Two-sided platforms, by playing an intermediary role, produce certain value for both users (parties) that are interconnected through it, and therefore those sides (parties) may both be evaluated as customers (unlike in the traditional seller-buyer dichotomy).