 Meanwhile, the Erewhon Natural Foods Market was founded in 1966 by Aveline and Michio Kushi, with an emphasis on organically-grown produce and macrobiotics.In 1986, Erewhon acquired U.S. Mills, choosing to adopt "U.S. Mills" as the new company name.In 2000, the company acquired New Morning, a packaged natural foods distributor and the first company to introduce natural versions of children's cereals.