 The KNIT call letters and a southern gospel format were adopted in March 2005, when it was briefly owned by Salem Communications.In June 2007, the station joined the Spanish language sports network ESPN Deportes Radio, and it was the first ESPN Deportes station to be managed and operated by ESPN.1540 KZMP picked up the ESPN Deportes format on June 1, 2009, almost two years after the format was first aired in the Dallas/Fort Worth area.