 This inner walled city contrasted with the surrounding "kampung" (villages), orchards, and rice fields.Dubbed "The Jewel of Asia" in the 16th century by European sailors, the area was a center of commerce due to its strategic location within the spice trade industry in the archipelago.In 1526, Fatahillah, sent by Sultanate of Demak, invaded the Hindu Pajajaran's port of Sunda Kelapa, after which he renamed it into Jayakarta.