 Simca claimed that their proposal and arrangement with Kubitschek pre-dated these rules and lobbied for exceptions.Simca also lobbied directly in Minas but were in the end forced to present their own proposal, which was passed with a number of contingencies.Simca do Brasil was then founded on 5 May 1958 in the City of Belo Horizonte, capital of the Brazilian state of Minas Gerais, as a result of Brazilian President Juscelino Kubitschek efforts to lure foreign car companies to pioneer this market with huge potential through tempting fiscal advantages.