 WCWV-FM broadcasts West Virginia University football and basketball games as well as football and some basketball games from Nicholas County High School.In October 2006, the station changed its format to a Southern Gospel format, with its Sunday morning schedule devoted to local churches for songs and sermons.In 2013, the station switched back to the Adult Contemporary format, playing a variety of 1970s, 1980s, 1990s and today's music.