 If the money-side perceives that such multiplatform bundles delivers more value at a lower price, a stand-alone platform is in danger.If one cannot reduce price on the money-side or enhance one's value proposition, one can try to change one's business model or find a "bigger brother" to help.The last option when facing envelopment is to resort to legal remedies, since antitrust law for two-sided networks is still in dispute.