 At the same time as the flip, Entercom relaunched the alternative rock format on 94.9 FM as "The Sound".The WAQZ call letters remained on 97.3 for a month until the WYGY calls were finally in place on November 29.On January 18, 2007, Entercom announced plans to swap its entire Cincinnati radio cluster, including WSWD, together with three of its radio stations in Seattle, Washington, to Bonneville International in exchange for all three of Bonneville's FM stations in San Francisco, California and $1 million cash.