 During its ten years of market presence Simca defended its market share against fierce competition from Volkswagen, Ford, Chevrolet and Willys.The brand disappeared from the Brazilian Market in the late 1960s following a strategic decision by its owners Chrysler.The Simca plant received a visit by Juscelino Kubitschek before his inauguration as president in 1956, organized by a Brazilian General who had a family member employed in Poissy.