 Despite the focus on denim Bluenotes also carries a variety of other clothing items such as onesies, polos, graphic tees, plaids, hoodies, sweaters, dresses, swimwear, footwear and accessories.The target market can be described as Millennial consumers, value-conscious (jeans are priced no higher than $49.99 each), and fit-conscious.In 2008, ad agency MacLaren McCann created the ""If Jeans Could Talk"" campaign to link the Bluenotes brand with their denim line.