 This sponsorship was ceased at the end of the 2011 season with the sale of the knights to the Hunter Sports Group.In 2007 the sponsorship was revised and renamed a 'Community Alliance', a partnership arrangement, rather than a sponsorship, designed to identify the genuine needs of communities, particularly those with Indigenous and disadvantaged populations.Programmes include events, educational and training opportunities, including indigenous student mentoring, junior football clinics, health and wellness programmes for staff and corporate growth opportunities for players beyond the life of their playing careers.