 On November 28, 2011, KWFM changed their format to Spanish adult hits, branded as "La Preciosa 1450" under new calls, KTZR.On September 25, 2016, iHeartMedia announced that KTZR would flip to news/talk the following day.The new “Talk Of Tucson” duplicated some of the programming of sister station KNST in different timeslots.