 They describe their remit as "free folk, psych, Japanese underground, noise, avant-garde, free jazz, blues, experimental, garage punk/DIY, minimal synth, drone, Industrial, sound poetry, prog, american primitive, private press, acid folk, classic 1960s/1970s rock, basement scum & assorted outsider modes".It was founded by David Keenan and Heather Leigh Murray in late 2004.Initially existing as a mail-order list and website, they opened their shop in February 2006.