 A 2009 advertising campaign in Singapore for the company's new BK Super Seven Incher cheeseburger, caused a notable controversy over the content of the ad.Originally and erroneously attributed to Burger King's advertising firm at the time, Crispin Porter + Bogusky, which had generated controversy with some misogynistic and culturally insensitive American and European advertisements, it was later revealed that a local, unnamed Singaporean firm was responsible for the campaign.The print version of the advertisement ("pictured") made an overt association with the sandwich and oral sex using imagery and less-than subtle innuendo in the printed description in the advertisement.