 The nickname was also commonly used to referred to the Fordham lines of the 1929, 1930, and 1937 teams, but it is the 1936 line which is today the best known of these lines.In the 1930s, Fordham University was a college football power, as they were consistently a nationally ranked team.In 1936, school publicist Timothy Cohane needed a nickname to spur recognition of his Fordham Rams, who were undefeated halfway through the season and on the verge of possibly their best season ever.