 In 1932, an arrangement was made with the "Elmira Star-Gazette" to lease unused hours to the newspaper.The station's main studio location was changed to the Mark Twain Hotel in Elmira, however Cornell continued to be the station's licensee, and the transmitter remained in Ithaca.Reflecting the newspaper's now dominant role in operating the station, WEAI's call sign was changed to WESG, and the newspaper made its debut broadcast October 2nd.