 Kanda Shokai was established in 1948 and the Greco brand name was started in 1960.It was not until 1966/1967 that Kanda Shokai began marketing Greco Telecaster-like models.Originally, Kanda Shokai used the 'Greco' brand name for the solid body models and used the 'Canda' brand name for its Acoustic models, basing this on the company name Kanda (Canda).