 From that point forward, Franklin Simon & Co. remained one of the preeminent Fifth Avenue fashion outlets until its dissolution in the 1970s.Perhaps the first person to view Fifth Avenue as a major retail and fashion center, Simon initiated "Buyers Week" and "Market Week," thus revolutionizing how manufacturers and retailers presented and sold new fashions and simultaneously generating millions of dollars in business for the surrounding neighborhood.By 1922, Simon was known amongst his contemporaries as a "merchant prince," and was one of the leading figures in setting the fashion trends of the day.