 The special's story follows a group of school children who build a snowman called Frosty and place a magic hat on his head, which makes him come to life with enchanted power.But after noticing the high hot temperature and fearing that he would melt, Frosty, along with a young girl named Karen and a rabbit named Hocus Pocus, must go to the North Pole to be safe from melting.Arthur Rankin Jr. and Jules Bass wanted to give the show and its characters the look of a Christmas card, so Paul Coker Jr., a greeting card and "Mad" magazine artist, was hired to do the character and background drawings.