 In the game, the player takes on the role of a McDonald's CEO by choosing whether or not to feed the player's cows genetically altered grain, plow over rainforests or feed the player's cattle to other cattle (a practice known to spread mad cow disease).The player can also choose advertising strategies and public official corruption to counteract opponents of the player's actions.Some choices within the game, such as the opportunity to demolish villages or bribe public officials, paint the corporation in a negative light.