 The Zone was designed to challenge Clear Channel's KPEK-FM "The Peak", which was playing mostly "softer" alternative bands at the time, but still played a great deal of pop songs targeted at a mostly female audience.Like its eventual successor, KTZO would attempt to run without DJs until fall of 2001, when it had added an airstaff which would include former KTEG morning host Micheal Moxey in morning drive.Other personalities included Don Kelly, Leah Black, Scott Souhrada, and later Forrest, Brian and Kit Missile.