 In 2012 he founded The Sager Group LLC, a content brand the publishes books, makes film and video, and designs logos, products and other marketing tools.For most of his career, Sager worked as an investigative and embedded journalist.In 2004 he released his first collection, "Scary Monsters and Super Freaks", which became a "Los Angeles Times" bestseller, as did his next book, "Revenge of the Donut Boys" which was released in 2007.