 Convenient for readers on subways, the small-format papers were designed to display large page one photographs and headlines for newsstand sales.The tabloids' popularity was controversial, but also influenced the city's and nation's more traditional media, especially when columnist Walter Winchell became popular both in print and on the air.Jazz journalism was a sensationalist style of news that matched its era, the rebellious Roaring Twenties, a dramatic change from the somber news of World War I.