 Classic images of Iggy Pop, Bob Calvert, Johnny Thunders, The Damned, All About Eve and hundreds of other acts helped to cement Howard's reputation.Since reinventing himself as a commercial film maker in the late 1990s, Howard has produced dozens of commercials, pop promo's, advertising films and shorts.His most famous work, the acclaimed cult comedy mockumentary "Roddy Smythe Investigates..."Roddy Smythe (starring Peter Slater, Kiki Kendrick, Peter Kay and Mark Strange) has since spawned two sequels, a radio adaptation and a forthcoming feature film.