 campaign.The Dinner Baskets were one of two main parts of the plan, as was a newly introduced value menu in response to similar offerings at McDonald's, Taco Bell and Wendy's.In the autumn and winter of 2007 BK advertised the Italian Chicken sandwich with a commercial produced by Crispin Porter + Bogusky (CP+B) that played the "Have it your Way" theme on an accordion with a simple text insert that asked the consumer if they had a problem with the sandwich being sold only at BK.