 Under Spiro and Managing Director David Harris, Hype Energy became heavily involved in motorsport by first sponsoring the Arrows Formula One team and subsequently Benetton, Williams, a NASCAR outfit and several motorbike teams.In 1997, former racing driver Bertrand Gachot signed a distribution agreement with Hype Energy in order to introduce the product to France.Gachot was one of a handful of distributors who remained committed to the brand and in 1998, he approached the Swiss licensor to buy the company holding the Hype Energy trademarks.