 Franklin Simon died in his country home at Purchase, New York on October 4, 1934 from kidney failure.After his death, several of the great merchants of New York paid tribute to Mr. Simon, including Percy Straus, President of Macy's, and Bernard Gimbel, President of Gimbel Brothers.Isaac Lieberman, President of Arnold, Constable & Co. remarked that "Mr. Franklin Simon was one of the pioneer merchants of Fifth Avenue and has probably done more to develop Fifth Avenue as a fashion centre than any other single person."