 The main drawback for Alcock was that he had now become irrevocably connected with Arthur in the minds of the public.From 1994 until his death in 2006 Alcock was patron of the South Cadbury Environs Project, a programme of research exploring the landscape around the hillfort.The publicity from the South Cadbury excavations meant that Alcock was one of Britain's best known archaeologists in the early 1970s.