 In 1991, as production duo Simon and Diamond, the brothers launched the groundbreaking production fusion sound of dancehall reggae and bhangra with the artist Apache Indian.The project received huge public and media interest due to its cultural diversity and was making huge waves in the UK, USA, Canada and India.This marked a new milestone in British Asian popular music, soon followed by a record deal with Island Records and a publishing deal with Sony Music in 1992.