 Much of the revitalization efforts are supported by the non-profit organization, Arts on the Ave and as a result, Alberta Avenue is increasingly becoming a center for Artists and arts activities in Edmonton.The Nina Haggerty Centre for the Arts is located at 9225 Alberta Avenue (118 ave) and each year the community celebrates the Kaleido Family Arts Festival and the Deep Freeze Winter Festival.Alberta Avenue is bounded on the north by 122 Avenue (originally called Woodward Avenue), on the west by 97 Street (originally called Namayo Avenue), on the south by 111 Avenue (Norwood Boulevard), and on the east by 89 Street (originally called Fox Street).