 The document was prepared by the Luntz Research Companies and Israel Project.The document was a public relationship document which provided communication strategies for American supporters of Israel, especially those in the media, on how to sway U.S. public opinion in favor of Israel in the Israeli–Palestinian conflict, and how to link Israel's interests with those of the United States.It was considered controversial since it was seen as a covert communication campaign for swaying the American public and showed a lack of good faith in resolving the conflict.