 Joana, who started out as an assistant-director for advertisement shoots, now dedicates herself to production apart from beginning a direction career with the short-film "Day-In, day-Out" (Cotidiano).Monteiro has brought to Primo his 7 years experience as a producer for the internet portal Terra.Primo made its film debut with "Drained" in 2005, which had Matias as the executive producer and Joana as the assistant director.