 Ó Conaire's short story "M'asal Beag Dubh" was the inspiration for an internet based satire on the football transfer market.The fictitious character Masal Bugduv was created, the name sounds just like the Gaelic pronunciation of "M'asal Beag Dubh".Journalists who didn't fact check quite as thoroughly as they should have missed the satire and told the world of the up-and-coming Moldovan star.