 At this time, the morning slots were considered unpopular by radio announcers and it was therefore relatively easy for Watts and Martin to have unrivalled "air-time" during these hours.Unknowingly and with no intention of doing so, Watts and Martin had created one of the first "Breakfast Shows".It proved to be a hit with the public and within only six months, most people were waking up to the "Watts and Martin Breakfast Show" and the ratings reflected their instant popularity.