 KECK went on the air at noon on January 26, 1947.It was owned by Ben Nedow's Ector County Broadcasting Company and broadcast as a daytime-only station with 1,000 watts, adding 500-watt nighttime service in 1950.KECK brought NBC programs to Odessa and was the second new station for the city in as many Sundays (KOSA had gone on the air on January 19).