 For his services, he was awarded the Order of the French Red Cross.He sold his Canadian business in 1880, after his factory burned down, and went to England where he lived at 'Bovril Castle' – Kingswood House, West Dulwich – while he developed the Bovril brand across Britain, based on the commercial promotion of dietetics.In 1889 the Bovril business in Britain was floated on the stock market and became a public company.