 The slogan was designed to help emphasize the wide range of programming the network offered, and to help USA Network establish itself more prominently as a brand.The launch of the campaign featured promos themed around the daily lives of characters from the network's programs.To contrast itself from the "grittier" offerings of other mainstream cable networks, USA Network's original programming during this era was marked by a focus on comedic and "optimistic" action and drama series, referred to as a "blue sky" approach.