 In 970, he was tricked into coming to Denmark and killed in Hals in the Limfjord in a plot planned by Sigurd Haakonsson's son Haakon Sigurdsson, who had become an ally of Harald Bluetooth.Haakon Sigurdsson had become the Jarl of Lade after his own father was killed by Harald Greycloak's men in 961.The surviving brothers of Harald Greyhide fled the country after his death.