 According to The Contemporary Hollywood Film Industry, Philip Drake states that box office takings currently account for less than a quarter of total revenues and have become increasingly "front loaded", earning the majority of receipts in the opening two weeks of exhibition, meaning that films need to make an almost instant impact in order to avoid being dropped from screens by exhibitors.Essentially, if the film does not succeed in the first few weeks of its inception, it will most likely fail in its attempt to gain a sustainable amount of revenue and thus being taken out from movie theaters.Furthermore, higher-budget films on the "opening weekend", or the three days, Friday to Sunday, can signify how much revenue it will bring in, not only to America, but as well as overseas.