 The company confirmed that it was looking into selling the Miramax label on February 9, 2010, with Bob Iger explaining "We determined that continuing to invest in new Miramax movies wasn't necessarily a core strategy of ours".On November 23, 2010, it was reported that Google was interested in purchasing the digital rights to the Miramax library to improve the premium content offerings on YouTube, and compete with similar services such as Hulu and Netflix.On December 3, 2010, Disney closed the sale of Miramax for US$663 million to Filmyard Holdings, an investment group and joint venture of Colony NorthStar, Tutor-Saliba Corporation, and Qatar Investment Authority.