 In order to address the heating and other issues, a re-design started that featured the CPU part of the internal circuitry re-implemented on a single chip.Looking for a company able to produce their chip design, Roche turned to Intel, then primarily a vendor of memory chips.Roche met with Bob Noyce, who expressed concern with the concept; John Frassanito recalls that "Noyce said it was an intriguing idea, and that Intel could do it, but it would be a dumb move.