 Representatives for DirecTV stated that it added WeatherNation TV in response to subscriber complaints regarding the number of reality programs on the Weather Channel, which it estimated had amounted to 40% of its daily schedule (WeatherNation TV, which outside of its carriage by DirecTV is primarily carried on broadcast television stations as a main channel affiliation or a digital multicast service, does not run programming outside of forecasts with the only interruption in its weather coverage coming from affiliates that carry children's programs to fulfill FCC educational programming requirements; however, WeatherNation has been criticized for its very limited amount of live programming, which TWC does provide, especially during significant weather events).DirecTV stated that weather information is also available through broadcast television stations carried as part of its local channel tier, as well as the provider's designated emergency channels.The Weather Channel fought back by airing commercials encouraging people to not subscribe to DirecTV by parodying the provider's popular "Get Rid of Cable" ad campaign.