 In August 2015, reports surfaced that the Weather Company's owners were considering a sale of all or part of the venture, having hired Morgan Stanley and PJT Partners to explore their options.On October 28, 2015, it was announced that IBM would acquire most of the Weather Company's assets, including weather.com, Weather Underground, the related mobile applications, and their underlying data platforms, for an undisclosed amount.IBM plans to leverage its Watson technology as part of the acquisition, foreseeing its use for weather analytics and predictions.