 Under Samaranch, the IOC revamped its sponsorship arrangements (choosing to go with global sponsors rather than allowing each national federation to take local ones), and new broadcasting deals, commercialising the Olympics and making them more economically viable.He was awarded the 1990 Seoul Peace Prize.It became a tradition for Samaranch, when giving the President's address at the close of each Summer Olympics, to praise the organisers at each Olympiad for putting on "the best ever" Games.