 Recreational shopping is characterised by the consumer's engagement in the purchase process, and recreational shoppers are those consumers who see the act of shopping as a form of enjoyment.Other consumers use window shopping as part of their planning activity for a later purchase.Showrooming, the practice of examining merchandise in a traditional retail store without purchasing it, but then shopping online to find a lower price for the same item, has become an increasingly prevalent problem for traditional retailers as a result of online competitors, so much so that some have begun to take measures to combat it.