 A new TSR was founded by Jayson Elliot, who co-founded the Roll for Initiative podcast.Elliot found that the TSR trademark had expired around 2004 so he registered it in 2011.He then came up with an idea to launch the new company with assistance from early TSR/D&D contributors including Luke and Ernie Gygax, sons of the deceased D&D co-creator Gary Gygax, and Tim Kask, former editor of "Dragon" magazine.