 Many of the lessons had been learnt with more than half the running cost of the combined company".Further cuts in losses were a direct result of 313,000 new customers joining during the first half of 1991.By March 1992, BSkyB posted its first operating profits, of £100,000 per week, with £3.8 million weekly from subscriptions and £1 million from advertising, but continued to be burdened with £1.28 billion of debt.