 Though Disney Studio Chairman Dick Cook was a staunch supporter of Miramax, the brand was less of a priority for CEO Bob Iger, whose strategy was to focus on Disney's branded mass entertainment that can be exploited across Disney's theme parks, television and consumer products.Following Disney's $4 billion acquisition of Marvel Entertainment in 2009, Cook was succeeded by Rich Ross.As a result, Miramax was relegated to the status of distribution label within the Walt Disney Company.