 However, critics of the Weather Channel insist it is a way to further hype winter weather, especially on the heavily populated upper East Coast.The first winter storm to be named by TWC was a nor'easter that hit the East Coast of the United States in November 2012, which was named after the Greek goddess Athena.During the 2012–13 season, the Weather Channel named 27 winter storms (Athena, Brutus, Caesar, Draco, Euclid, Freyr, Gandolf, Helen, Iago, Jove, Khan, Luna, Magnus, Nemo, Orko, Plato, Q, Rocky, Saturn, Triton, Ukko, Virgil, Walda, Xerxes, Yogi, Zeus and Achilles).