 "Jaws" was key in establishing the benefits of a wide national release backed by heavy television advertising, rather than the traditional progressive release in which a film slowly entered new markets and built support over time.Saturation booking, in which a film opens simultaneously at thousands of cinemas, and massive media buys are now commonplace for the major Hollywood studios.According to Peter Biskind, "Jaws" "diminished the importance of print reviews, making it virtually impossible for a film to build slowly, finding its audience by dint of mere quality.