 For example, on 9 November 2006, announced that it had approached ITV plc about a proposed merger.The merger was effectively blocked by BSkyB on 17 November 2006 when it controversially bought a 17.9% stake in ITV plc for £940 million, a move that attracted anger from NTL shareholder Richard Branson and an investigation from media and telecoms regulator Ofcom.On 6 December 2006, NTL announced that it had complained to the Office of Fair Trading about BSkyB's move.