 The channel's original programming efforts of the 2000s also led to a marketing effort to cross over the stars of its series into music through record deals with sister music label Hollywood Records, beginning with Hilary Duff, who became the channel's first teen idol through the 2001–04 sitcom "Lizzie McGuire".The success of the 2003 original television film "The Cheetah Girls" led to other music-themed original programs being developed, including the 2006 hit original movie "High School Musical" and sitcom "Hannah Montana" (which launched the career of its star Miley Cyrus).The August 17, 2007 premiere of "High School Musical 2" became the highest-rated non-sports program in the history of basic-tier TV and the highest-rated made-for-cable movie premiere on record (as well as the highest-rated television program – either free-to-air or subscription-based– of Summer 2007) with 17.2 million viewers.