 Combined, these accounted for 91.9% of total industry operating revenue.In the US, the "...number of tickets sold fell nearly 11% between 2004 and 2013, according to the report, while box office revenue increased 17%" due to increased ticket prices.One reason for the decline in ticket sales in the 2000s is that "home-entertainment options [are] improving all the time— whether streamed movies and television, video games, or mobile apps—and studios releasing fewer movies", which means that "people are less likely to head to their local multiplex".