 In 2005, both companies signed a 15-year partnership, where the ESPN brand and personalities are integrated into EA Sports video games.Grid 2 also features prominent ESPN branding.An occasional joke used in comedic television and film involves people getting ESP (the common abbreviation for extrasensory perception, that was coincidentally the working abbreviation for the channel prior to its launch) confused with ESPN, often including someone saying a sentence along the lines of "I know these kinds of things, I've got ESPN."