 In 2011, ESPNHD began to downplay its distinct promotional logo in preparation for the conversion of its standard definition feed from a full-screen to a letterboxed format (via the application of the AFD #10 display flag), which occurred on June 1 of that year.WatchESPN was a website for desktop computers, as well as an application for smartphones and tablet computers that allows subscribers of participating pay-TV providers to watch live streams of programming from ESPN and its sister networks (with the exception of ESPN Classic), including most sporting events, on computers, mobile devices, Apple TV, Roku and Xbox Live via their TV Everywhere login provided by their cable provider.The service originally launched on October 25, 2010 as ESPN Networks, a streaming service which provided a live stream of ESPN exclusive to Time Warner Cable subscribers.