 Celtic's brand was valued at $64 million (£40.7 million), $15 million more than the previous year.It was the first time a Scottish club had been ranked in the top 50.Matt Hannagan, Sports Brand Valuation Analyst at Brand Finance, said that Celtic were constrained by the amount of money they got from the SPL and that if they were in the Premiership then, due to their large fan base, they could be in the top 10 clubs in the world.