 Goldenson quickly brokered a deal with Ted Bergmann, DuMont's managing director, under which the merged network would have been called "ABC-DuMont" until at least 1958 and would have honored all of DuMont's network commitments.In return, DuMont would get $5 million in cash, guaranteed advertising time for DuMont sets and a secure future for its staff.A merged ABC-DuMont would have been a colossus rivaling CBS and NBC, as it would have owned stations in five of the six largest U.S. television markets (excluding only Philadelphia) as well as ABC's radio network.