 In January 1993, the channel began showing "WWF Monday Night Raw", which was the first major professional wrestling program to show storylines playing out in front of an audience.In September 1993, USA adopted a new on-air look centering on the slogan "The Remote Stops Here," with flat graphics suggesting a television camera's in-lens symbols and music consisting of electric guitar and synthesized noises, though the movie presentation openers were retained from the previous design.In 1994, Paramount Pictures parent Paramount Communications was sold to the original iteration of Viacom; the following year, MCA was acquired by Seagram.