 (visually displayed as "Drama.," with the TNT logo serving as the period symbol), with the logo being recolored to match the themes of its shows.On May 14, 2014, TNT altered its on-air branding to "TNT Drama" and introduced a new slogan, "Boom".The branding campaign reflects the channel's refocusing towards action-adventure, sci-fi, fantasy, mystery, suspense series alongside its slate of crime dramas.