 The following year, TNT produced the "Babylon 5" spinoff series "Crusade", which was canceled after 13 episodes, as TNT management decided that science fiction did not fit the channel's brand identity.In 2001, TNT debuted what became its most successful original series at the time, "Witchblade", which ran for two seasons, ending in 2002.On June 12, 2001, TNT underwent an extensive rebrand, with the introduction of a new logo designed by Trollbäck + Company as well as a new slogan, "We Know Drama," a repositioning of the network that Bradley Siegel, then-president of Turner Entertainment Networks, explained had emerged through extensive focus group research with frequent TNT viewers.