 Like "Newsweek", "The New York Times" had belittled the group when they first performed in America in February 1964, but following the release of "Rubber Soul", entertainment critic Jack Gould wrote an effusive tribute in the newspaper's Sunday magazine.In "HiFi/Stereo Review", Morgan Ames wrote that, like other supportive professional musicians, he recognised the devices the band employed as "they tromp on the art of music", and while he viewed their formal musicality as limited, he expressed joy at its effectiveness.Having opened the review by saying, "The Beatles sound more and more like music", he concluded of the album