 The company founded in London, England in 1994 after extensive media coverage of its previous incarnation Pokia, a prototype project dating back to its inception in 2002.The first production model was available to buy on 1 June 2005, and since then a number of new designs have launched under the label.Hulger products have received both Gmark and IF product design awards and have featured in "The New York Times", "Vogue", "Elle", "ICON", "The Times", "Engadget", "Gizmodo", "Surface", "Nylon", "Marie Claire", "Wallpaper*", "The Boston Globe", and the Pappa*Phone was included in GQ US' products of the year in 2008.