 By 1999, with his all-encompassing club style, Reeves entered the studio with Freddy Fresh, long standing studio partner Ed Solo and Dr Luke from New York, to produce a series of beats and skits that eventually made it onto Finger Lickin’ Record's "Finger Lickin Funk" release.In the following two years Reeve's skills were used to create music for a Coca-Cola advert, PlayStation 2 and Guy Richie’s "Mean Machine" as well as mixing a cover mount CD for "Mixmag".With DJing and music now taking up all of his time, Reeves left the record shop to concentrate fully on his creative side.