 It is located on the Hibiscus Coast Highway a few hundred metres south-west of Silverdale.Silverdale (comprising the statistical areas of Silverdale Central (Auckland) and Silverdale South (Auckland)) had a population of 2,283 at the 2018 New Zealand census, an increase of 198 people (9.5%) since the 2013 census, and an increase of 459 people (25.2%) since the 2006 census.There were 756 households.