 After a period advising the Football Association of Ireland, he became first-team coach at Fulham in April 2007, where he helped the club retain their league position at the expense of Charlton.In June 2007 he was appointed Director of Football at Fulham, notably recruiting Chris Smalling from non-league football, later to be sold for an estimated 12 million pounds to Manchester United.On 19 December 2008 Reed was appointed assistant manager on a voluntary basis at Bishop's Stortford in the Conference South, to help manager Mark Simpson, a long-standing friend.