 In 1995 Reed left the FA to become Alan Curbishley's assistant at Charlton Athletic, helping them to gain promotion to the FA Premier League via the playoffs in 1998.After the final Reed was appointed Director of Technical Development at the FA by Howard Wilkinson, its Technical Director at the time.He coached England's new under-15 National Team to win the Nationwide Trophy at Wembley, defeating an Argentine team that included Carlos Tevez.