 On 19 December 2008 Reed was appointed assistant manager on a voluntary basis at Bishop's Stortford in the Conference South, to help manager Mark Simpson, a long-standing friend.Here he was instrumental in recommending winger Danny Green to John Still, manager of Dagenham and Redbridge F.C.On 16 April 2010 Reed was appointed Head of Football Development and Support at Southampton, and later the Vice-Chairman, overseeing four main areas