 Immersing himself in the music he loved, Reeves went on to run a record store in Brighton throughout the 1990s, where he built an encyclopaedic knowledge of dance music in all its forms.In 1996, he took the next logical step, transferring his dance-floor knowledge to the studio, creating his own tracks for use in his DJ sets.His first big break came when a dubplate of Krafty Kuts’ "Gimme The Funk" was heard by Norman Cook who immediately bought it for his Southern Fried label.