 The first production model was available to buy on 1 June 2005, and since then a number of new designs have launched under the label.Hulger products have received both Gmark and IF product design awards and have featured in "The New York Times", "Vogue", "Elle", "ICON", "The Times", "Engadget", "Gizmodo", "Surface", "Nylon", "Marie Claire", "Wallpaper*", "The Boston Globe", and the Pappa*Phone was included in GQ US' products of the year in 2008.In 2007 Hulger launched the Plumen project, an alternative design concept challenging the lack of diversity in CFL, or low-energy light bulbs.