 On May 8, 2012, RentPath, LLC (then known as Primedia, Inc.) purchased Rent.com from eBay for approximately $145 million.In June 2015, Rent.com launched its first ever national advertising campaign featuring comedian and actor J.B. Smoove as The Legit-a-Master™.The ad launch came as part of an overall re-branding of Rent.com, which includes a new brand logo, an updated website look and feel, and an influx of new listings that more than tripled Rent.com’s inventory of apartment listings.