 Japan has the world's highest hybrid market penetration.By 2013 the hybrid market share accounted for more than 30% of new standard passenger car sold, and about 20% new passenger vehicle sales including kei cars.The Netherlands ranks second with a hybrid market share of 4.5% of new car sales in 2012.

, global sales are by Toyota Motor Company with more than 10 million Lexus and Toyota hybrids sold, followed by Honda Motor Co., Ltd. with cumulative global sales of more than 1.35 million hybrids ; Ford Motor Corporation with over 424 thousand hybrids sold in the United States through June 2015, of which, around 10% are plug-in hybrids; Hyundai Group with cumulative global sales of 200 thousand hybrids , including both Hyundai Motors and Kia Motors hybrid models; and PSA Peugeot Citroën with over 50,000 diesel-powered hybrids sold in Europe through December 2013.