 NOW was created in order to mobilize women, give women's rights advocates the power to put pressure on employers and the government, and to promote full equality of the sexes.It hoped to increase the number of women attending colleges and graduate schools, employed in professional jobs instead of domestic or secretarial work, and appointed to federal offices.NOW's Statement of Purpose, which was adopted at its organizing conference in Washington, D.C., on October 29, 1966, declares among other things that "the time has come to confront, with concrete action, the conditions that now prevent women from enjoying the equality of opportunity and freedom of choice which is their right, as individual Americans, and as human beings."