 The IPA viewed the rise of stock illustration as the single most destructive development in the history of the commercial art profession.The solution to this as advocated by Holland and the IPA was a rights management agency run by artists that could co-exist with labor and antitrust laws

In 2007, The American Society of Illustrators Partnership (ASIP) was established as an initiative of The Illustrators' Partnership of America with Holland as a founding board member.The primary stated purpose of the ASIP was to educate its members and others regarding the rights of illustrators to receive royalties and licensing fees for the use of their work.