 California Tortilla's staff members are encouraged to be "unique" and "fun", which can vary by location.A monthly "Taco Talk" newsletter was published online and in print for 20 years by co-founder Pam Felix, whose picture appeared for years (along with partner Alan Cohen's) on some of the restaurant's paper goods.With Issue 245, dated December 1, 2015, Felix retired from writing "Taco Talk".