 One of its best known is "Ariki", an aniseed-flavored spirit.It also produces its famous Asmara beer (lager) and other beverages susch as gin, cognac and Fernet-Branca

The brewery operates a football team, which plays in the Eritrean Premier League since the 1990s.The team was initially founded in 1944 with the name "Asmara Birra" by the engineer Melotti (he had already founded in 1938 the "GS Melotti" team. )