 Funded by the founders and early employee Benjamin Freedman, the company quickly created a demonstrable SBC, and began to market it as the PeerPoint product line at the Fall 2001 VON trade show organized by Jeff Pulver.Strong early interest encouraged Freedman and Jennings to commit additional bootstrapping funds from themselves and friends and family.An R&D center was established in Calgary, Alberta, Canada in early 2002, and Alan Hawrylyshen joined the team.