 Eventually he became a successful manager at an international high tech company, National Instruments, focusing on technical documentation and product localization.In 2002, Crown Publishing Group, an imprint of Random House, published his first book, "Backyard Brawl", which explored the University of Texas-Texas A&M University football rivalry while examining cultural evolution in modern Texas.Both historical and anecdotal, the book captures both the Texan love of football, and the context from which this love arises.