 Dell moved its customer services and technical support centre to Bangalore in India in 2001, and set their second site in Hyderabad in 2003.However, the company found that the brand started to lose its reputation when the language and culture barrier between the customers and the employees hindered communication, especially when the employee in the Bangalore centre had professional skills but weren't experienced enough to service customers.The lack of training time on outsourcing and resolving these cultural barriers could have contributed to the strategy's lack of success.