 In the same vein, Hesham A. Hassaballa, an American Muslim scholar and physician, has written that Thanksgiving "is wholly consistent with Islamic principles" and that "few things are more Islamic than thanking God for His blessings".Similarly many Sikh Americans also celebrate the holiday by "giving thanks to Almighty".Since 1924, in New York City, the Macy's Thanksgiving Day Parade is held annually every Thanksgiving Day from the Upper West Side of Manhattan to Macy's flagship store in Herald Square, and televised nationally by NBC.