 A squad leader from E Company was ordered to take three of his men up Mount Suribachi to raise the replacement flag which the runner took up ahead of them with orders for Lt. Schrier to have it raised and the first flag sent down with him (runner).Joe Rosenthal, an Associated Press photographer who had just come ashore, headed towards Mount Suribachi and ascended the mountain with two Marine photographers at this time.It is the photo of the second flag raising by Rosenthal that became the iconic photo of the battle.