 Rose Babies established its place in local memory in 1984 with a television ad featuring images of babies born at Rose floating through the clouds.The advertising campaign was revived in the late 1990s as the hospital's 50th anniversary approached and today, as the hospital approaches its 70th anniversary, the program is recognizing many generations of Rose Babies.Sarah Cannon Cancer Institute at Rose Medical Center offers care for breast cancer, blood cancer, leukemia and lymphoma, colorectal cancer, endocrine cancers, kidney cancer, lung cancer and gynecologic cancers.