 By that same year, 1948, the company had opened a television production subsidiary, Ziv Television Programs, Inc.; which produced some of America's best-remembered shows, including television versions of "The Cisco Kid" (1949), the first American television program filmed in color, and "Mr. District Attorney", plus such original creations as "Highway Patrol".Maybe the best remembered Ziv television production ever was "I Led Three Lives", one of the few 1950s television crime dramas addressing the real or alleged Communist menace as an overt subject.