 From 1981-95 he was Sir John E Cohen Professor of Consumer Studies at The City University Business School.Apart from being the Chairman of the Board at the Ehrenberg-Bass Institute for Marketing Science, Professor Gerald Goodhardt is Emeritus Professor, City University; Visiting Professor, Kingston University and also a Visiting Research Associate, South Bank University.Formerly Sir John E Cohen Professor of Consumer Studies, and Dean of the City University Business School, Gerald has spent 20 years in industry and commerce prior to 20 years as an academic.