 The company was founded in 1927 as Eastin Pictures by Kent D. Eastin, who made movie ads for merchants, filmed local news events for theater newsreels and sold independent 35 mm theatrical film prints for home projectors of the day.Eastin worked from his parents’ home in Galesburg, Illinois.With the advent of 16mm sound film in 1932, Eastin moved his company to Davenport, Iowa, operating a rental library until 1957 when business slowed due to television.