 At The New York Times, Holland was brought in by Jean-Claude Suares, the first art director of the Op-Ed page and who is credited with bringing the first works of illustration to the editorial page of the New York Times.Holland's contributions to the Times Op-Ed page were seen as a fundamental shift in how illustration could be used in print, as more often than not Holland treated the art and text as two separate elements.In 1969 Holland and Steven Heller founded the short-lived Asylum Press, created to represent and promote the work of artists and designers to underground and alternative press resources.