 "Upon This Rock", whose music was "a blend of folk, psychedelic, and rock influences", combined "street language and gritty imagery".In August 1970 he described the album as "simply ... twelve love songs to Jesus", whereas Don Cusic believes that "these songs tended to be darker than the early Christian cheerleader type of songs coming from other early Jesus music artists".In this album, "Norman brought a mixture of reverence and rebellion ... spreading word of an impending Judgment Day in the midst of war and moral decadence ... [and] speak to the psychedelic generation without sacrificing their spiritual gravity".