 In 1996, the station was sold to San Antonio-based Clear Channel Communications, call letters were changed to KFON and the format became talk radio (with FON standing for "phone").In 1997, the format shifted to sports talk as SportsFan 1490 and was the first full-time all-sports station in Austin.In 2005, the station was acquired by Border Media Partners, which owned other stations in Texas, several serving the Latino community.