 Created by Agnes Nixon, over 40 years of melodrama surrounding the lives and family of wealthy media mogul Victor Lord and his heiress daughter Victoria Lord establish the ensemble of characters as a central fixture throughout the serial.The family primarily resides in fictional Llanview, Pennsylvania, owning communications business Lord Enterprises and its flagship publication, "The Banner" newspaper.At the show's debut in July 1968, patriarch Victor Dalby Lord is introduced as the wealthy publisher of the regional newspaper, "The Banner", in the fictional Philadelphia Main Line town of Llanview, Pennsylvania, and owner of media conglomerate Lord Enterprises.