 Prima was acquired by Asteri Holdings in March 2019, which will transition the business to provide strategy guides in online form only, alongside other gaming news.Prima Publishing was a small publisher working out of a residential-style home office in Roseville, California when in 1990 its owner, Ben Dominitz, contracted with author Rusel DeMaria to create a video game strategy guide imprint, initially called "The Secrets of the Games".At the time, DeMaria was senior editor for "PC Games" magazine and on the staff of "GamePro".