 It was released in the UK and Ireland on 24 April 2009.On its television premiere on BBC Two on 1 August 2010, the film was dedicated to its director Gareth Carrivick, who had died earlier in the year.Ray (Chris O'Dowd) has been fired from his job as a costumed guide in a theme park attraction called "Star Ride," after he goes too far into character and terrifies a group of young children.