 KXXS was Austin's third sports station on the FM dial, along with KTXX and KVET.On July 2, 2012, the station again changed its call sign, this time to KVLR and changed to EMF's K-LOVE contemporary Christian format as a result of a sale to Educational Media Foundation.The sale to EMF was consummated on October 17, 2012 at a purchase price of $750,000.