 The new owner flipped the station from oldies to country music and changed its call letters to KROY in honor of country musician Roy Rogers, who lived in nearby Apple Valley.KROY also aired live coverage of the High Desert Mavericks, a now-defunct Minor League Baseball team playing in the California League.In June 1997, Regent Communications purchased Park Lane Group's 16 stations in California and Arizona, including KROY, for a total of $23.5 million.