 Its title represents a pun on ""oro incenso e mirra"", the Italian for "gold, frankincense and myrrh", with "mirra" being replaced by "birra", meaning beer.It has sold an estimated 1.84 million copies in Italy and 2.5 million copies in Europe up to 1995, becoming the best-selling album internationally by an Italian until it was overtaken by Andrea Bocelli's album "Romanza" in 1997.As of 2015 it has reported sales of over 8 million copies.