 Landis determined the potential in growing grapes and named the settlement "Vineland", and advertised to attract Italian grape growers to Vineland, offering 20 acres (81,000 m2) of land that had to be cleared and used to grow grapes.Relocating to Vineland in 1865, clergyman, inventor and dentist Thomas Bramwell Welch (1825–1903), who developed the method for pasteurizing grape juice to prevent natural fermentation and spoilage in 1869, purchased the locally grown grapes to make "unfermented wine" (or grape juice) that was marketed as "Dr. Welch's Unfermented Wine" and later as Welch's Grape Juice.Welch was an adherent to the Wesleyan Methodist Connexion, which strongly opposed "manufacturing, buying, selling, or using intoxicating liquors."