 According to John T. Edge ("Donuts, an American passion" 2006) the alternative spelling "donut" was invented when the New York–based Display Doughnut Machine Corporation abbreviated the word to make it more pronounceable by the foreigners they hoped would buy their automated doughnut making equipment.The donut spelling also showed up in a "Los Angeles Times" article dated August 10, 1929 in which Bailey Millard jokingly complains about the decline of spelling, and that he "can't swallow the 'wel-dun donut' nor the ever so 'gud bred'.