 The battle was largely remembered because, soon after it was fought, patriotic chemists in France gave the name of the battle to their newly discovered bright purple chemical dye; the dye and the colour took the name magenta.The rest of the Austrian army was able to escape while Napoleon III and King Victor Emmanuel made a triumphal entry on 10 June into the city of Milan, previously ruled by the Austrians.They were greeted by huge, jubilant crowds waving Italian and French flags.