 In 1990, Rice agreed to play with the St. Petersburg Pelicans of the short-lived Senior Professional Baseball Association.Afterwards, Rice has served as a roving batting coach (1992–1994) and hitting instructor (1995–2000), and remains an instructional batting coach (2001–present) with the Red Sox organization.While the Red Sox hitting coach, the team led the league in hitting in 1997 and players won two batting titles.