 Nuovo Inizio was owned by a number of backers including representatives of Parmalat and local businessmen Guido Barilla (co-owner of Barilla Group), Paolo Pizzarotti (president of Impresa Pizzarotti), Mauro Del Rio and Gian Paolo Dallara.The new owners sought to overhaul the core philosophy of Italian club ownership and formed Parma Partecipazioni Calcistiche SrL to act as a vehicle for fan ownership, so issued a further €89,286 of shares to that company.Fans therefore own approximately 25% of the club at a cost of €500 per share.