 Once the game was completed, Nintendo initially shipped 800,000 units from Japan to American retailers.Retailers were concerned that there would be shortages (like there had been for "GoldenEye 007"), but a Nintendo official promised that the shipment would satisfy demand.In an effort to promote the game in the U.S., Nintendo direct-mailed advertisements to recent console buyers; put advertisements in gaming and children's magazines; and aired a 30-second television advertisement on NBC, Fox Kids, Kids' WB and Nickelodeon during children's programming.