 On October 19, 1999, WWF, which had been owned previously by parent company Titan Sports, launched an initial public offering as a publicly-traded company, trading on the New York Stock Exchange (NYSE) with the issuance of stock then valued at $172.5 million.The company has traded on the NYSE since its launch under ticker symbol WWE.The company has actively marketed itself as a publicly traded company through presentations at investor conferences and other investor relations initiatives.