 The next day, a press release announced the official name change from World Wrestling Federation Entertainment, Inc. to World Wrestling Entertainment, Inc., or WWE, and the change was publicized later that day during a telecast of "Raw", which was broadcast from the Hartford Civic Center in Hartford, Connecticut.Following the name change, the use of the WWF "scratch" logo became prohibited on all WWE properties.Additionally, past references to the "WWF" trademark and initials in 'specified circumstances' became censored.