 His project for the 2010 Whitney Biennial involved having the museum remain open 24 hours a day for one week (although this was shortened to three days by the museum due to “budgetary and human resources limitations”).In the mid-1970s, after a dispute with gallery dealer, Heiner Friedrich, Asher decided to use contractual agreements in order to control the production, dissemination and ownership of his art projects.Using Seth Siegelaub and Robert Projanksy's contract, , as a model, Asher crafted his own contract with the help of Los Angeles attorney, Arthur Alef.