 In McMahon's eyes, however, what separated WrestleMania from other supercards was that it was intended to be accessible to those who did not watch wrestling.He invited celebrities such as Mr. T, Muhammad Ali, and Cyndi Lauper to participate in the event, as well as securing a deal with MTV to provide coverage.The event and hype surrounding it led to the term "Rock 'n' Wrestling Connection", due to the cross-promotion of popular culture and professional wrestling.