 However, after being unable to reach a deal with UPN, McMahon shut down the XFL.WWE maintained control of the XFL trademark before McMahon reclaimed the XFL brand, this time under a separate shell company from WWE, in 2017 with intent to relaunch the XFL in 2020.On October 19, 1999, World Wrestling Federation, Inc. launched an initial public offering as a publicly traded company, trading on the New York Stock Exchange (NYSE) with the issuance of stock then valued at $172.5 million.