 Many states which do not allow their armed forces to recruit children have continued to draw criticism for marketing military life to children through the education system, in civic spaces and in popular entertainment such as films and videogames.Some commentators have argued that this marketing to children is manipulative and part of a military recruitment process and should therefore be evaluated ethically as such.This principle has led some groups to campaign for relations between military organisations and young people to be regulated, on the grounds of children's rights and public health.