 A. J. P. Taylor later wrote that Beaverbrook was a pathbreaker who "invented all the methods of publicity" used by Britain to promote the war, including the nation's first war artists, the first war photographers, and the first makers of war films.He was especially effective in promoting the sales of war bonds to the general public.Nevertheless, he was widely disliked and distrusted by the political elite, who were suspicious of all they sneeringly called "press lords."