 The winner of the game is awarded a new championship trophy instead of the "crystal football", which has been given by the American Football Coaches Association (AFCA) since 1986; officials wanted a new trophy that was unconnected with the previous BCS championship system.The new College Football Playoff National Championship Trophy is sponsored by Dr Pepper, which paid an estimated $35 million for the sponsorship rights through 2020.The 26.5-inch high, 35-pound trophy was unveiled on July 14, 2014.