 Hannity waived his normal $100,000 speakers fee, but still demanded that UVSC cover his travel costs, which totaled $49,850, a figure which "generally surprised" UVSC officials when they received the bill.Also featured in the film is prominent voice of the opposition, Kay Anderson, a local real estate mogul who offered UVSC $25,000 to cancel Moore’s appearance, and, when that failed, tried to sue the school for misuse of funds.Steven Greenstreet embarked on the concept along with his friends, Bryan Young and Elias and Michelle Pate, describing the ensuing commotion as “a huge crush of political debate and an overwhelming sense of activity and electricity.”

The filmmakers captured at least 70 hours of material in the course of three months.