 Beginning in the 1980s the station gradually evolved into a soft adult contemporary station and then to adult contemporary that is the format today.On December 22, 2014, WSWT announced it would rebrand from "Today's Lite Rock 107" to "Mix 106.9" after Christmas as part of its "New Year, New Name" campaign, returning the heritage brand to the market for the first time since September 2007, when WXMP flipped to oldies as WHPI and rebranded as "Hippie Radio".This is the fourth incarnation for the "Mix" branding in Peoria