 He decided to extend the series for an additional season in 2008, citing the show's increasing popularity.Around this time, "Winx Club"s international success attracted the attention of the American media company Viacom, owner of Nickelodeon and Paramount Pictures.In February 2011, Viacom became a co-owner of Rainbow, purchasing 30% of the company and leaving the remaining 70% to Iginio Straffi.