 At least for the 1979 line-up, in addition to the many ads Play World ran for the store, they sponsored a "TV crossword game" during commercial breaks, in which viewers could win a shopping spree or gift certificates.These WOR-TV Thanksgiving programs started on Thanksgiving Day 1976.On this occasion, Channel 9 broadcast "Mighty Joe Young" (at 1 p.m.), "King Kong vs. Godzilla" (at 3 p.m.), and "Son of Kong" (at 5 p.m.).