 The new image and sound proved popular with listeners and sponsors with the station gaining a large share of the audience and sponsors budgets.2YOUFM now became 88.9 FM this included new presenters, a contracted national voice-over production company and to complement a strong music format.The previous format was changed from numerous music genres and "ad hoc programs" that had poor listening audience into a format of '70s, '80s, '90s and the best in country.