 The new label was an attempt at creating a separate identity for the company, aimed at a Western audience desiring more mature themes in game content.Following "Afro", early press materials indicated that "" and "Splatterhouse" would also be released under the Surge label, but neither game ultimately did; both were released with a retro Namco label instead to reflect the series' legacy.In 2010, Namco Bandai Games entered the "Guinness World Records" as the company that released the most TV commercials for the same product, a Nintendo DS game called "".