 Apulian potters, having a taste for the frilly and elaborate, take traditional forms such as the Panathenaic amphora, the oinochoe, the lekythos, attenuate their forms, exaggerate their flares, add volute handles, molded gorgonions, affectionately dubbed "macaroons", and end up with extremely elegant new varieties of pottery which still fit within the Hellenistic aesthetic, and end up becoming standard in the subsequent Graeco-Roman world.New Italiote forms come about through experimentation and borrowing from local Italic cultures.In Campania, the bail amphora was invented.