 Netconcepts was acquired in January 2010 by Covario, which was then the nation's largest independent SEM (search engine marketing) and SEO (search engine optimization) solutions provider, offering both software and marketing services for paid and organic search management.Covario was itself acquired in 2014 by Dentsu Aegis, a multinational media and digital marketing communications company.In 1995, the web development company Internet Concepts LLC was founded by its president Stephan Spencer, eventually renaming itself to Netconcepts LLC.